Customers in Business, Leisure and Air Freight Travel Markets Differences of Air Passenger Market and Air Freight Market

1. PASSENGER TARGET
MARKET
BY NOVA TORRES

2. Passenger Target Market
 Describes the product or service provided by the airline.
 Offers a product known as seat.
 Air Cargo is an extra service for passenger airlines.
Possible examples:
 Leisure
 Business
 Budget
 Students
 Military

3. Passenger Target Market
Customer in Air Travel Market
 Customer in the Business Air Travel Market
 Customer in the Leisure Air Travel Market
 Customer in the Air Freight Market

4. Business Travel Market
 Concentrated in the middle-aged 35-55 age group.
The requirements of business travel market could be:
 Frequency and Timings
In short-haul markets, frequency and timing are all important
for the business traveler.
 Punctuality
Punctuality of flights is of obvious, crucial and important to
the business traveler.

5. Business Travel Market
 Airport Location and Access
On short-haul routes, passengers will prefer service from a
local, easily accessible airport, rather than from a more distant hub.
 Seat Accessibility/Ticket Flexibility
This requires that the ticket held by the passenger should be
a flexible one.
 Frequent Flyer Benefits
These are not usually a matter for passengers in business
travel esp in short-haul routes.

6. Business Travel Market
 Airport Service
Business travelers will demand these opportunities:
1. Separate check-in desks / Online check-in
2. Airport lounge
 In-Flight Service
Separated business class cabin.

7. Leisure Travel Market
 Encompasses all ages.
Requirements:
 Cheap air fares
 Low fare
Leisure demands often shows pronounced seasonal
peaking which increases the cost of serving.

8. Air Freight Market
 Goods, cargo or lading transported for pay by air.
Air Freight Forwarders
 Extremely important to most airlines.
 Forwarding agent
 A person or company that organizes shipments for
individuals/corporations to get goods from the manufacturer
to a market, customer or final point of distribution.

9. Differences between Air
Passenger and Air Freight
Markets

10. Air Passenger Market
1. Almost all passengers who fly out on a route will also
return on it.
2. Over a year, most passenger markets end up
approximately directionally balanced.
3. Airlines are very fortunate that, on long-haul routes almost
all passengers who travelled do so using air transport.
4. Occupies a seat.

11. Air Freight Markets
 Air travels travel one way on a route.
 Air transport faces intense competition from surface on all
routes.
 Extremely varied; varies in every possible way.
1. Consignment sizes vary from small packages and letters
weighing less than a kilo up to consignments of 30,000 kilos
or more.
2. Handling and stowage conditions that commodities
acquire.

12. Air Passenger Market
Journey Purpose
 Business
 Leisure
 Others(e.g. Pilgrimage)

13. Air Passenger Market
Length of Journey
 Short-haul route
 Long-haul route

14. Air Passenger Market
Country or Culture of Origin of the traveller:
 Body Size and Weight vs. Seating Space
 Free Baggage Allowance