1. Social medier?
VL GRUPPE MØDE
4. april 2011
Martin Sønderlev Christensen, PhD
Managing Partner Socialsquare
martin@socialsquare.dk
Twitter @nowuseit
2. Martin Sønderlev Christensen
Managing Partner
Conceptual, strategic and
creative direction
PhD Social Computing,
IT University of Copenhagen
External lector at The IT University of Copenhagen
Censor at Media- and Informations Science Corps
Twitter: @nowuseit
3. Socialsquare is a leading social agency adding value to
companies by making participation happen.
We do strategies, concepts and social design.
We do insight, audits and reviews
We also build, educate and execute.
seriously social since 2005
4. Hvordan er stakeholders og
interessent forbundne? Hvem er de?
Hvor er de? Hvad gør de? Hvornår?
Hvordan ser mulighederne for at skabe
en identitet ud? Hvilke netværk
eksisterer i forvejen? Hvilke samtaler
er der? Hvad skal vi lave sammen?
Hvilken kultur er der for socialitet?
Social design Mennesker Hvilke processer kan vi
understøtter eller forbedre?
Hvordan kan forretningen
udvikles? hvilke processer er der
for at dele, kommunikere og
samarbejde? Hvordan burde den
Platforme Processer se ud? Hvad kan vi lave
simplere? Hvad kan åbnes op?
Hvordan skaber vi mere værdi?
Hvilke IT- og web platforme bliver
brugt? Hvordan virker de? Hvilke
udfordringer er der? Hvilke platforme
skal vi udvikle? Skal de være interne
eller eksterne? Skal vi eje dem eller
skal vi brug andres? Hvad skal ske på
dem?
32. Paradigme konvergens
-> <-
NETWORK SOCIETY NETWORKED PEOPLE
Social
20. århundrede 21. århundrede
TEKNISK PARADIGME KULTURELT PARADIGME
33. ...the world is becoming too fast, too
complex and too networked for any
company to have all the answers
inside.
Yochai Benkler.
Yale University
from The Wealth of Networks
52. 71% agree that it is easier to locate
knowledge on the
web than to find it within their
internal systems.
AIIM Industry Watch Collaboration and
Enterprise 2.0, 2009
79. If you look five years
out, every industry
is going to be
rethought in a social
way, You can remake
whole industries.
That’s the big thing.”
http://www.ft.com/cms/s/2/57933bb8-
fcd9-11df-
ae2d-00144feab49a.html#ixzz18HJBsEb
h
80. FACEBOOK
500 Million active users
50% log on each day
35 Million updates everyday
3 Billion photos and videos uploaded each month
3,5 Million events created each month
20 Million people becomes fans of Pages each day
Avarge user has 130 freinds
126. “Deloitte got 1500 taglines in
last 24 hours using Yammer.”
Deloitte leveraged the power of its
collective employee base to gather
taglines for a campaign and unlock
hidden value in its organization.
Deloitte saved time and money by not
having to hire an outside advertising
firm.
Employees felt engaged and built team
camaraderie through collaboration.
Different departments discussed
similar topics, but surfaced and shared
different ideas.
Peter Williams,
CEO of Deloitte
Digital AU
134. We work with thousands of innovators
around the world. In fact, more than 50
percent of our product initiatives involve
significant collaboration with innovators
outside of P&G.
Bruce Brown
CTO, Proctor & Gamble
139. Peer production is about more than sitting
down and having a nice conversation... It's
about harnessing a new mode of
production to take innovation and wealth
creation to new levels.
– Eric Schmidt, Google CEO talks
crowdsourcing in Don Tapscott’s Wikinomics,
2007
