This document discusses using social media to connect with target audiences and influence them. It provides statistics on the popularity and demographics of major social networks like Facebook, LinkedIn, Twitter, Pinterest, Instagram, YouTube and Google+. It then discusses the top reasons people use social media and types of content that could be pushed, like sharing photos/videos, connecting with others, receiving updates and promoting brands. The document emphasizes determining your target audience, why you want to connect with them, and what type of content is appropriate before choosing which social networks to use.

1. MAKE YOUR MARK WITH SOCIAL MEDIA
CREATING, SHARING, AND INFLUENCING

11. SHOULD YOU BE ON SOCIAL MEDIA?
74%
of online adults use social networking sites

13. WHICH SOCIAL NETWORKS ARE RIGHT FOR YOU?
#1. Who is in my target audience?
#2. Why do I want to be connected with this audience?
# 3. What content should I push?

14. 6 TYPES OFSOCIAL MEDIA CONVERSATIONS
1. Polarized Crowds
2. Tight Crowds
3. Brand Clusters
4. Community Clusters
5. Broadcast Network
6. Support Network

15. AUDIENCE DEMOGRAPHICS
WHO IS MY TARGET AUDIENCE?

16. IS YOUR AUDIENCE ON FACEBOOK?
71%
1.15 billion
47%
of Americans say Facebook is their #1 influencer for purchases.
users.
of online adults use Facebook.
76%
of onlinewomenuse Facebook.

17. IS YOUR AUDIENCE ON LINKEDIN?
22%
of online adults use LinkedIn.
300 million
users.
Highest use is among 30-49 year-olds at
Your profile is 11 times more likely to be viewed if you have a…
photo.
27%

18. IS YOUR AUDIENCE ON TWITTER?
17%
of online adults use Twitter.
34%
of marketers have used Twitter to generate leads.
Twitter is the fastest growing social network with a growth rate of
215 million
active monthly users.
44%.

19. IS YOUR AUDIENCE ON PINTEREST?
70 million
users.
Women are 4 times more likely to use Pinterest.
The average female Pinterestuser has 67 followers.
80%
of total PinterestPins are Repins.

20. IS YOUR AUDIENCE ON INSTAGRAM?
users.
150 million
of Instagramusers are under the age of 35.
90%
6 in 10
report using the platform daily.
of Instagramusers are women.
68%

21. IS YOUR AUDIENCE ON YOUTUBE?
unique visitors per month.
800 million
of video is uploaded to YouTube every minute.
60 hours
Videos are viewed a day.
4 billion
More video is uploaded to YouTube in one month than the 3 major US networks created in…
60 years.

22. Google+ enable accounts.
1 billion
monthly active users.
359 million
IS YOUR AUDIENCE ON GOOGLE+?
45 to 54 year old bracket increased its usage by
56%
since 2012.
verified local business accounts.
20 million

24. TOP REASONS WHY PEOPLE USE SOCIAL MEDIA
WHY DO I WANT TO BE CONNECTED WITH THIS AUDIENCE?

25. Share original pictures and videos they take
Connect with people you know
TOP REASONS WHY PEOPLE USE SOCIAL MEDIA
Receiving updates/comments
To be entertained or relax
Searching/Following companies
Searching for jobs
Newsworthy content
Bookmark websites
Promote your brand
Document your life
Connect with people you don’t know
Seeing photos and videos from other people

26. SANDBOXES TO PLAY IN
WHAT CONTENT SHOULD I PUSH?

32. NEXT LEVEL –SOCIAL MOVEMENTS
$88.5 million
in donations from July to August 2014.
Compared to
$2.5 million
in donations
during the same time period in 2013.
Only oneproduct approved by the FDA that only modestly extends survival.

33. NEXT LEVEL –SOCIAL MOVEMENTS
#GirlsCan
#BanBossy
#LikeAGirl
#SheSummit
#YesAllWomen
#BringOurGirlsBack

34. WHICH SOCIAL NETWORKS ARE RIGHT FOR YOU?
#1. Who is in my target audience?
#2. Why do I want to be connected with this audience?
# 3. What content should I push?

35. HBASOCIAL NETWORKS
@HBAOhio
facebook.com/HBAOhio
Group Name: Healthcare
Businesswomen’s
Association -Ohio