1. Emerging Technologies :
Enterprise 2.0
Nina Platt
SLA 2007
June 5, 2007

2. Introduction
• Discussion of Enterprise 2.0
• Examples – applications for law
• The future

3. Web 2.0 Definition
“Digital platforms for generating, sharing,
and refining information already popular on
the Internet.”
Andrew McAfee, “Enterprise 2.0 : the dawn of emergent technologies”,
MIT Sloan Management Review, Spring 2006.

4. Web 1.0 Web 2.0
Google AdSense
DoubleClick
Flickr
Ofoto
BitTorrent
Akamai
Napster
mp3.com
Wikipedia
Britannica Online
blogging
personal websites
upcoming.org and
evite
EVDB

5. Web 1.0 Web 2.0
search engine
domain name
optimization
speculation
cost per click
page views
web services
screen scraping
participation
publishing
wikis
content management
systems
tagging (quot;folksonomyquot;)
directories (taxonomy)
syndication
stickiness

6. Enterprise 2.0 Definition
“Platforms that companies can buy or build in
order to make visible the practices and
outputs of their knowledge workers”
Andrew McAfee, “Enterprise 2.0 : the dawn of emergent technologies”,
MIT Sloan Management Review, Spring 2006

7. SLATES
• Search
• Links
• Authoring
• Tags
• Extensions
• Signals

8. Search
44% believe they can 87% believe they are
easily find what they successful in
need on their intranet searching the Internet
based on
navigation/browsing
• Forrester Research • Pew Internet & American
Life Project

9. Enterprise Search Requirements
• Indexing/Searching
• Multiple languages
• Metadata input/assignment
• Metadata search/display
• Personalization
• Saved searches
• Native security

10. Enterprise Search Requirements
• Usage reports
• Customization
• Automatic categorization/summarization
• Faceted navigation
• Taxonomy/Tagging
• Workflow/Business Process

11. Use in Law Firms
• Morrison Forrester – AnswerBase - Recommind
• “I want one place to go to find all the answers I
need—and make it as simple as Google.”
• Shepard Mullen – Pipeline – Sharepoint MOSS
• Freshfields Bruckhaus Deringer – Athena -
Autonomy
• “Give me Google.”

12. Links
• The power of links – Google technology
• Give users the power
• KM impact

13. Authoring
• Blogs
• Wikis
• Content Management
• Social Networks

14. Tags
• Technorati – Blogs
• del.icio.us – Web sites
• Flickr – Photos
• Result – Folksonomy
• KM impact

15. Extensions
• Categorization
• Pattern matching
• Amazon.com
• Stumbleupon.com

16. Signals
• Current Awareness – RSS
• Aggregation - Web Services

17. The future
• Will depend on adoption of Web 2.0 on the
Internet
• Will see law firms adopt Enterprise 2.0 more
slowly then the corporate world
• Will recognize this as a tool for KM – not KM
itself

18. Enterprise 2.0 Resources
• Jeff Bowles, “Top 10 Management Fears About Enterprise Web 2.0,” Enterprise
2.0 : Where Business Meets the Next-Generation Web, July 2006,
[http://www.enterpriseweb2.com/?p=10]
• Dion Hinchcliff, “Enterprise 2.0” as an example that proves the rule, Enterprise
2.0, August 2006, [http://blogs.zdnet.com/Hinchcliffe/?p=62]
• Robert Hof, “Web 2.0 has Corporate America Spinning”, BusinessWeek, June
2006, [http://www.enterpriseweb2.com/?p=10]
• Andrew McAfee, “Enterprise 2.0 : the dawn of emergent technologies”, MIT
Sloan Management Review, Spring 2006,
[http://sloanreview.mit.edu/smr/issue/2006/spring/06/]
• Andrew McAffe, “Trends underlying Enterprise 2.0”, The impact of Information
Technology (IT) on Businesses and their Leaders, March 2006,
[http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/the_three_tr
ends_underlying_enterprise_20/]
• Jeff Nolan, Enterprise 2.0 : What is it? Venture Chronicles, August 2006,
[http://jeffnolan.com/wp/2006/08/21/enterprise-20-what-is-it/]
• Tim O’Reilly, What Is Web 2.0 : Design Patterns and Business Models for the
Next Generation of Software, September 2005, O’Reilly
[http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-
20.html]

19. Contact info
Nina Platt
Nina Platt Consulting
nplatt@ninaplatt.com
612-280-4204