Presentation on case studies and initiatives by DiGi to deliver an optimal mobile broadband experience. Presented at Broadband Asia in Kuala Lumpur on 14 May 2012

1. Creating the Optimal Mobile Broadband
Experience in a Developing Market
Praveen Rajan
Head of Internet & Services, DiGi Telecommunications
Broadband IP&TV Asia
14 May 2012, Kuala Lumpur

2. 5 Things About Malaysia

3. 5 Things About Malaysia

4. 5 Things About DiGi

5. 5 Things About DiGi

9. Nokia N70 iPhone 4S
5MB / month 700MB / monthUsage

11. How are we building an Optimal Experience?

12. Speed kills
focus on consistency

14. Selling & servicing online
talk to “new” segments

16. Communicate quotas
across all plans

18. Prepaid customers want
worry-free pricing

20. Don’t scare newbies
do smarter zero-rating

23. Make roaming worry-free
max caps are easy

25. Maximise network assets
off-peak pricing does wonders

27. Remove APN dependency
go for zero settings

28. diginet maxis3g celcom3g

29. Speed
consistency
Communicate
quotas
Worry-free
pricing
Smarter
zero-rating
Roaming
max caps
Off-peak
pricing
Zero
settings Optimal
Mobile
Broadband
Experience
Selling
online

32. Questions?