The document discusses strategies for expanding the reach of The Brian Lehrer Show radio program online. It outlines goals of building an online community and advancing conversations around complex issues. Methods proposed to engage audiences online include refreshing headlines, highlighting popular interview segments, live-tweeting transcripts, and creating explainer content first for digital before airing on radio. The overall aim is to give people content to share on social media and smooth out lulls in the afternoon radio audience.

1. WNYC: The Brian Lehrer Show
Online www.wnyc.org/shows/bl
FB wwwww.facebook.com/brianlehrerwnyc
TMBLR www.wnyc.tumblr.com
@brianlehrer
@jodyavirgan
javirgan@wnyc.org

2. What’s The Goal of the Radio Show?
• Build a community
• Advance the existing news conversation
• Explain complex issues
• Be a little weird

3. What’s The Goal Online?
• See Previous Slide
• Build a community = Take social seriously
• Advance the existing convo = Get quotes
• Explain complex issues = Explainers/Advice
• Be a little weird = Have fun on social

4. Top Stories
• Give people something
to share, not just link
• All of these got some
extra love (or they
were big names)

5. Challenges Online
• Reach new audiences
o Include handles, book guests with followings
• Smooth out the afternoon valley
o Create content that travels, lasts, use social

6. Method 1: A Quick Refresh
• New Headline
o Does Your CMS accomodate
this?
• Turn a B+ segment to an A
o See what’s getting attention:
chartbeat, tweets, etc
• Work Efficiently
o Do it as soon as you can, as
quickly as you can. A little goes
a long way.

7. Method 2: #ShowYourWork
• Bullet points, surprising stats, advice
o Is this already in your prep?

8. Method 3: Fake a Transcript
• Live-tweet
• Embed, and
repurpose quotes
for tweets later

9. Method 4: Web-First, then Radio
• Answer a curiosity.
• Ask on social, then see if it
gets momentum.

10. Spread the Word
• Now you have content! Quotes,
lists, etc.
• Know what works on Twitter vs.
FB

11. WNYC: The Brian Lehrer Show
Online www.wnyc.org/shows/bl
FB wwww.facebook.com/brianlehrerwnyc
TMBLR www.wnyc.tumblr.com
@brianlehrer
@jodyavirgan
javirgan@wnyc.org