2. Guests:
Teresa Gorman
@NPRDigitalSVCS
@gteresa
tgorman@npr.org
Scott Finn
News Director
WUSF
@RadioScott
2
3. Submit questions on the
right
Archived at digitalservices.npr.org.
Click on “News Training”
Teresa Gorman
tgorman@npr.org
4. Questions to ask
How is your coverage unique?
What does your audience
expect?
What can you do well in the
time left?
4
5. Cover the Election With Core Publisher
1. Choose your battles with the help of analytics
dashboard
2. Selectively use NPR API and widgets
3. Link out with Web Clips, in with related
content
4. Prioritize big news with the homepage
5. Streamline coverage with a topic page
6. Use your secret weapon
5
7. 1. Choose Your Battles: With Help!
Don’t create
content in a
vacuum
7
8. 1. Choose Your Battles: With Help!
What are people reading?
What are people NOT
reading?
What are people sharing?
What are people
commenting on?
8
9. 1. Choose Your Battles: With Help!
Is there an opportunity for
a follow up story?
Should you tweak
headlines?
Did you post at the right
time?
9
10. 1. Choose Your Battles: With Help!
Is there an opportunity for
a follow up story?
Should you tweak
headlines?
Did you post at the right
time?
Are you using your time
wisely?
10
11. Cover the Election With Core Publisher
1. Choose your battles with the help of analytics
dashboard
2. Selectively use NPR API and widgets
3. Link out with Web Clips, Link in with related
content
4. Prioritize big news with the homepage
5. Streamline coverage with a topic page
6. Use your secret weapon
11
12. 2. Selectively use NPR API and Election Blocks
Does it have
local relevance?
12
13. 2. Selectively use NPR API and Election Blocks
Live Blog story
ID will be
available on
NPRStations.org
13
14. 2. Selectively use NPR API and Election Blocks
Find other embed
codes and Core
Publisher Election
Block Information
on
NPRStations.org at
http://bit.ly/NPRelectio
ninfo2012
14
15. Cover the Election With Core Publisher
1. Choose your battles with the help of analytics
dashboard
2. Selectively use NPR API and widgets
3. Link out with Web Clips, Link in with related
content
4. Prioritize big news with the homepage
5. Streamline coverage with a topic page
6. Use your secret weapon
15
18. Cover the Election With Core Publisher
1. Choose your battles with the help of analytics
dashboard
2. Selectively use NPR API and widgets
3. Link out with Web Clips, Link in with related
content
4. Prioritize big news with the homepage
5. Streamline coverage with a topic page
6. Use your secret weapon
18
20. How to make a Lead Story
1. Go to Add Content --> Under Edit Queues -->
Lead Stories.
2. Change Number of Rows to the desired number
of stories you wish to include (either one or
three) --> Rebuild.
3. In each Post field, start typing a headline to find
the story you want displayed.
4. Display check box next to each headline.
5. Save Queue when you’re ready to publish the
Lead Stories to your homepage.
20
21. Cover the Election With Core Publisher
1. Choose your battles with the help of analytics
dashboard
2. Selectively use NPR API and widgets
3. Link out with Web Clips, Link in with related
content
4. Prioritize big news with the homepage
5. Streamline coverage with a topic page
6. Use your secret weapon
21
23. How to add a topic page
1. Go to Add content –> Topic
2. Give your topic a Title (like “2012 Election”
or “New Hampshire Election News”)
3. Provide a summary in the Body field
4. Upload image in the Topic Assets section
5. Under Associated Tags, select up to five tags
relevant to your topic
6. Save
23
24. Cover the Election With Core Publisher
1. Choose your battles with the help of analytics
dashboard
2. Selectively use NPR API and widgets
3. Link out with Web Clips, Link in with related
content
4. Prioritize big news with the homepage
5. Streamline coverage with a topic page
6. Use your secret weapon
24
36. RECORD VIEWS AND LISTENS
Site broke all previous WUSF website records
Online streaming up 37 percent
Two stories broke into top 20 for NPR Core
Publisher system in August
36