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How we grew an
audience on social
media from scratch
code switch

stories on the frontiers of race, ethnicity and culture
From L-R: Karen, Kat, Gene, Shereen, Hansi, Matt and Luis
You might remember us from such handles as...
How we started: Made a list
How we started: we engaged
How we started: Got the team involved
We experiment:
#theyasked
We share stories in
different ways
We play with new
ways to tell stories
Questions?
npr.org/codeswitch | @katchow

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How to grow an audience on social media from scratch, with NPR Code Switch's Kat Chow