Please join NPR Digital Services for an overview and Q&A about the latest addition to our suite of offerings, Triton Digital’s Webcast Metrics. This service will provide your station with real-time, accurate, meaningful on-demand data on stream listeners, presented in terms of both traditional radio metrics (CUME & AQH) as well as industry standard streaming analytics (AAS and ATSL). Webcast Metrics will provide you with greater insight into you digital audience's behaviors and can be used to provide underwriting teams and agencies of all sizes with credible real-time online audience measurement data.

1. Introduc)on
to
Triton
Webcast
Metrics
for
NPR
Member
Sta)ons
March
29,
2012

2. Agenda
§ Introduc2on
§ DS
Analy2cs
overview
§ NPR/Triton
agreement
§ Value
of
Webcast
Metrics
§ Service
overview
and
demo
§ Sign
up
and
implementa2on
§ Ques2ons
2

3. Panelists
§ Phil
Johnson
• Project
Manager,
NPR
Digital
Services
§ Steve
Mulder
• Director
of
User
Experience
&
Analy2cs,
NPR
Digital
Services
§ Bryan
MoffeS
• VP,
Digital
Strategy/Ad
Opera2ons,
Na2onal
Public
Media
§ Jeremy
Argue
• Director,
Adver2sing
Strategy,
Triton
Digital
3

4. Analy)cs
with
Digital
Services
§ Webcast
Metrics
is
one
part
of
a
suite
Analy2cs
services
offered
by
DS
§ All
covered
by
DS
fees
(no
extra
cost)
§ Analy2cs
is
a
standalone
service
and
doesn’t
require
using
Core
Publisher
or
other
DS
products
4

5. Is
my
site
accomplishing
the
goals
I
have
for
it?
Is
my
online
audience
growing?
Are
users
engaged
with
my
content?
Where
should
I
be
spending
more
2me
and
energy?
5

6. Analy)cs
Service
components
Analy)cs
setup
Monthly
&
training
reports
Webinars,
blog
posts,
Custom
sta2on
report,
1-­‐on-­‐1
consul2ng,
streaming
metrics,
also
includes
Chartbeat
rollup
to
compare
against
Ac)onable
Focused
insights
tes)ng
Key
user
behaviors,
Live
A/B
tests
on
trends,
feature
usage,
important
goals
advice,
best
prac2ces
(e.g.,
pledge
op2miza2on)
6

7. NPR-­‐Triton
Agreement
§ Two-­‐year
contract
between
NPR
and
Triton
Digital
(Ando
Media),
signed
late
2011
§ First
deal
with
a
third
party
vendor
to
bring
new
products/services
to
member
sta2ons
§ Webcast
Metrics
offered
to
NPR
members
as
part
of
analy2cs
service
covered
by
DS
fee
(no
extra
cost)
§ DS
will
also
offer
Triton
in-­‐stream
ad-­‐injec2on,
at
addi2onal
cost
to
sta2ons,
later
in
2012
7

8. The
Value
of
Triton
Webcast
Metrics
§ Weekly
Internet
radio
listening
jumped
30+%
in
the
last
year
(Source:
Arbitron-­‐Edison
Infinite
Dial
Study,
April
2012)
§ Provides
accurate
metrics
on
your
online
listening
audience
§ Presented
tradi2onal
radio
metrics
(CUME/AQH)
and
as
streaming
metrics
(AAS/ATSL)
§ Provides
real-­‐)me
metrics
§ The
only
digital
audio
sta2s2cs
accredited
by
the
Media
Ra2ngs
Council
§ Offers
deeper
insight
into
online
audience
(trends,
comparison
to
peers,
etc.)
§ Allows
for
beSer
mone2za2on
of
streams
(e.g.,
in-­‐stream
underwri2ng)
8

9. Stream
Mone)za)on
§ Radio
is
going
everywhere
–
through
streams
§ Streams
will
become
cri2cal
to
underwri2ng
revenue
§ Measurement
is
key
to
selling
• For
simulcasts,
measurement
gives
beSer
audience
picture
• With
Ad
Injector,
you
can
sell
streams
as
new
product
§ Pre-­‐rolls
are
good,
but
in-­‐stream
is
beSer
• How
many
credits
in
40
minutes
of
programming?
§ Local
digital
is
the
growth
sector
of
adver2sing
• Streaming
audio
to
grow
129%
this
year
(Borrell)
• Radio
earns
more
on
local
ads
than
any
other
medium
(4:1)
• Mobile/connected
devices
drive
>50%
of
Pandora’s
ad
revenue
9

10. Webcast
Metrics:
Greatest
Thing
Since…
It’s
your
call!
10

11. Webcast
Metrics
Service
Overview
§ Triton
pulls
stream
access
logs
from
host/CDN
(FTP)
• Also
works
with
host/CDN
to
configure
real-­‐2me
metrics
§ Sta2ons
access
reports
on
webcast
listening
via
Triton
Control
Panel,
email,
RSS,
etc.
§ Training
provided
by
Triton
§ Support
via
Digital
Services
11

12. Webcast
Metrics
Tools
Demo
§ Take
it
away,
Jeremy!
12

13. How
Do
I
Sign
Up?
Email
us
at
analy)cs@ds.npr.org
Subject:
I
want
Webcast
Metrics!
13

14. But
Wait
–
There’s
More!
By
signing
up
for
Webcast
Metrics,
you
also
automa2cally
get
access
to
all
DS
analy2cs
services!
14

15. Webcast
Metrics
Implementa2on
§ Sign
Digital
Services
MSA,
if
not
done
already
• Webcast
Metrics
is
a
triggering
event
for
DS
fees
§ Fill
out
install
spreadsheet
provided
by
DS
§ Tell
CDN/host
that
Triton
will
need
access
to
logs
§ Register
for
Webcast
Metrics
training
session
(TBA)
§ Go
forth
and
measure!
15

16. Thanks!
§ Presenta2on
slides,
video,
FAQ
available
soon
at
• hSp://ds.npr.org/
§ Sign
up:
analy2cs@ds.npr.org
• Subject:
I
want
Webcast
Metrics!
16