Make the Most of Your Facebook Page

1. How to Make the Most
of Facebook

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What social media sites do you use
personally or professionally?
Answer 

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 Submit questions on the right

Tweet with #NPRKnight

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 Getting to know your audience with
analytics
 Headline writing
 Web writing
 Your daily workflow
 Visual storytelling
 Aggregation
Previously, on #NPRKnight

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Previously, on #NPRKnight

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 Distribution: Sharing your stories as a
station or an individual
 Reporting: Finding story ideas from your
social media community
 Creation: Create stories that people want
to share
Welcome to the social media part of our
training

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Links, resources, more
 http://bit.ly/summer13guide
Welcome to the social media part of our
training

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1. Welcome
2. Anatomy of a Facebook post
3. Facebook page checklist
4. The bigger Facebook picture
5. Assignment
6. Introduction to Twitter chat and contest
#NPRKnight social media training Week
1:

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Facebook is a resource for
community, audience and
conversation

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But just auto-posting links
and promos won’t work

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What’s the secret?
CC/ Flickr/ kalexanderson

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Anatomy of a Facebook Post

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Anatomy of a Facebook Post

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Anatomy of a Facebook Post
Live Demo

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What other ways could you post a
story?

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Photo

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Link and status

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Status

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Video

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 Links
 Photos
 Status Updates
 Video
 Audio
 Discussions
 Events
Use a variety of post types

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 Compelling visual
 Interesting status/
headline
 Link to story if there
is one
Photo Ideas

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Stay away from:

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Status Updates
 Play with length
 Keep it relevant
 Share breaking news
updates
 Find sources
 Start conversations
 Mention guests,
other pages

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Stay away from:

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5 Step Facebook Page Checklist

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1. Can I find you?

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Do a search: do you show up?

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2. Facebook = Facebook, not
Twitter

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3. Experiment with frequency and timing

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3. Experiment with frequency and timing
Photo via Flickr user Krossbow (CC-

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4. Find a station voice
Insert
Your
Station
Here

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You are not a robot or a clown

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You’re a human!

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5. Don’t forget your community

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Ask meaningful questions people want to
answer

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The Bigger Strategy

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What goals do you have for each page?

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Measure, Measure, Measure

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Measure, Measure, Measure

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Measure, Measure, Measure

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(But be ready to change your strategy)

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And remember…

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Photo via Flickr user essellejaye (CC-BY-ND-NC)

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Assignment:
Create two different Facebook posts
Send us either a link to the post on Facebook, a
screenshot of the post, or write a draft,
Send it in an email to dseditorial@npr.org, with station
call letters in subject line

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#NPRKnight Twitter Contest
Learn the value and best practices
of Twitter by actually using it

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Twitter Contest
 Twitter can be a great tool for journalists
and we believe it is best learned by doing.
 The purpose of this contest is simple -- so
you can learn the value and best
practices of Twitter by actively using it.
 The contest is a way to make it fun and
just a tad competitive.

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Awards
 Gold Star: Completes contest tasks and
uses Twitter well.
 Newcomer: Individual who is newer to
Twitter, uses Twitter well, and completes
contest tasks.
 Wildcard: Wildcard!
 Station: Station with the best overall
showing by individuals in contest

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Contest Tasks
1) Tweet at least once during the
#NPRKnight Twitter chat with Mark Luckie.
Go to http://bit.ly/summertwittercontest for
tasks 2-5 to get a leg-up on the competition

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#NPRKnight Twitter Chat
 Friday, 1-2 p.m. ET
 Special guest @MarkSLuckie
 Submit questions for Mark by tweeting with
hashtag #NPRKnight
 More information here: http://bit.ly/luckiechat

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FAQ
 Use your individual account
 Account must be public
 Starts July 11, Ends July 26
 Tweets must all include the hashtag
#NPRKnight
 Winners judged by NPR Digital News
Trainers

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Twitter Contest
https://twitter.com/nprds/nprknightsum13/members

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Questions?
Teresa Gorman
tgorman@npr.org
@gteresa
#NPRKnight

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Three things to remember:
1. Assignment: Create two different
Facebook posts
2. Twitter Chat: Friday, 1-2 p.m. ET
under hashtag #NPRKnight
3. Twitter Contest: Start tweeting!