Charlotte Scaddan - UN DPI - A Global Conversation through Social Media

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Charlotte Scaddan, social media manager at UN Department of Public Information, addressed lessons learned from UN social media platforms. She highlighted the need to, among others: harness assets and partners given limited resources; frame the appropriate message for an audience; and ensure correspondence and interaction as part of a meaningful, two-way dialogue.

Technologie

A Global Conversation Through Social Media

twitter.com/un

weibo.com/un

united-nations.tumblr.com

facebook.com/unicnetwork

gplus.to/unitednations

pinterest.com/unitednations

storify.com/un

#futurewewant

Arabic: ‫#مستقبلنا‬

Chinese: #我们期望的未来

French: notreavenir

Russian: #нашебудущее

Spanish: #nuestrofuturo

Why do we need #UN sustainable development conference? Almost
a billion people go hungry every day. http://j.mp/x268tw
#futurewewant

What is your vision for a sustainable future? Join the global
conversation and share it! http://j.mp/zPxVrm #futurewewant
#Rioplus20

The world’s oceans are in danger & it’s up to all of us to save this
essential global resource. http://j.mp/zKxesm #futurewewant
#Rioplus20

It takes all of us to build a sustainable future. Share your vision for
our planet with world leaders attending the Rio+20 sustainable
development conference in June and make your voice heard!
http://j.mp/zPxVrm

Nadine Moawad @nmoawad
Is there anyone more slacktivist than the @UN?

@nmoawad You might not be aware of how the UN delivers results
around the world, see:
http://www.un.org/en/strengtheningtheun/results.shtml

Retweeted by Nadine Moawad

Elias Muhanna @QifaNabki
@UN @nmoawad Gotta admit, Nadine: Pretty cool to get a
reply. ;)

Nadine Moawad @nmoawad
@QifaNabki I know, right? :)

Antonin Grégoire @AntoninGregoire
When you see @UN answering directly to
@nmoawad on twitter, it really gives you hope for
the world

When you protect nature, you end up with healthier people! That's
the #FutureWewant.

The #FutureWewant: Women leaders for green economies.

@UN #FutureWeWant - for young people across the world to be enabled,
supported and encouraged to be everything they want to be #4MyGen

#Rio+20 will set framework for development. Stronger political commitment
must be shown! Read blog #futurewewant

@UN_Rioplus20 #FutureWeWant is one in which next generation won't have to
ask what a polar bear was. #climate #sustainable

I will celebrate when ALL global agreements integrate #humanright to safe
drinking #water @UN #FutureWeWant #Rioplus20

Join the Global Conversation

#FutureWeWant
#Rioplus20

@un
@UN_Rioplus20

un.org/futurewewant
http://www.uncsd2012.org/rio20/

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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Charlotte Scaddan - UN DPI - A Global Conversation through Social Media

1. A Global Conversation Through Social Media

2. twitter.com/un weibo.com/un united-nations.tumblr.com facebook.com/unicnetwork gplus.to/unitednations pinterest.com/unitednations storify.com/un

3. #futurewewant Arabic: ‫#مستقبلنا‬ Chinese: #我们期望的未来 French: notreavenir Russian: #нашебудущее Spanish: #nuestrofuturo

4. Why do we need #UN sustainable development conference? Almost a billion people go hungry every day. http://j.mp/x268tw #futurewewant What is your vision for a sustainable future? Join the global conversation and share it! http://j.mp/zPxVrm #futurewewant #Rioplus20 The world’s oceans are in danger & it’s up to all of us to save this essential global resource. http://j.mp/zKxesm #futurewewant #Rioplus20 It takes all of us to build a sustainable future. Share your vision for our planet with world leaders attending the Rio+20 sustainable development conference in June and make your voice heard! http://j.mp/zPxVrm

5. Nadine Moawad @nmoawad Is there anyone more slacktivist than the @UN? @nmoawad You might not be aware of how the UN delivers results around the world, see: http://www.un.org/en/strengtheningtheun/results.shtml Retweeted by Nadine Moawad

6. Elias Muhanna @QifaNabki @UN @nmoawad Gotta admit, Nadine: Pretty cool to get a reply. ;) Nadine Moawad @nmoawad @QifaNabki I know, right? :)

7. Antonin Grégoire @AntoninGregoire When you see @UN answering directly to @nmoawad on twitter, it really gives you hope for the world

8. When you protect nature, you end up with healthier people! That's the #FutureWewant. The #FutureWewant: Women leaders for green economies. @UN #FutureWeWant - for young people across the world to be enabled, supported and encouraged to be everything they want to be #4MyGen #Rio+20 will set framework for development. Stronger political commitment must be shown! Read blog #futurewewant @UN_Rioplus20 #FutureWeWant is one in which next generation won't have to ask what a polar bear was. #climate #sustainable I will celebrate when ALL global agreements integrate #humanright to safe drinking #water @UN #FutureWeWant #Rioplus20

9. Join the Global Conversation #FutureWeWant #Rioplus20 @un @UN_Rioplus20 un.org/futurewewant http://www.uncsd2012.org/rio20/

Charlotte Scaddan - UN DPI - A Global Conversation through Social Media

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