The document discusses reasons for bad design decisions and provides tips for good design. It argues that bad design is usually not the fault of individual designers but results from complex organizational factors. Good design should aim to be intuitive, consistent, accessible and credible while meeting user needs. Designers are advised to find the "sweet spot" that balances various priorities.

1. DEF USE DESIGN FOR USE

2. NIAMH REDMOND LET’S NOT BLAME THE PIXEL PUSHERS - WHY BAD DESIGN DECISIONS ARE NOT THE FAULT OF ONE DESIGNER, DEVELOPER OR WEBSITE MANAGER

3. Credit: http://www.flickr.com/photos/marcoveringa/3243701953 The website is CRAP!!!

4. Credit: http://www.soundoffcolumn.com/images/britney-crazy-7.jpg

5. http://dustincurtis.com/dear_american_airlines.html

6. http://dustincurtis.com/dear_american_airlines.html “ FIRE THE ENTIRE DESIGN TEAM”

7. http://dustincurtis.com/dear_dustin_curtis.html

8. Credit: http://www.flickr.com/photos/hqhuyanh/3195944803/ I want to make the world a better place

9. Credit: http://www.flickr.com/photos/elvire-r/2451784799 EVERYONE

10. DNA Credit: http://www.flickr.com/photos/gringod/205590618

11. FOLLOW THE LEADER Credit: http://www.flickr.com/photos/gringod/205590618

12. http://www.flickr.com/photos/laughingsquid/3251369440

13. I want to make the world a better place Credit: http://www.flickr.com/photos/olibac/1809507078 COMFORTABLE

14. http://www.flickr.com/photos/ramdac/373881476 INTUITIVE

15. http://img507.imageshack.us/img507/8676/4586.jpg CONSISTENT

16. DESIRABLE http://www.thesupercars.org/wp-content/uploads/2008/01/bugatti-veyron-main-post-1.jpg

17. ACCESSIBLE http://www.flickr.com/photos/lwr/4007501605

18. CREDIBLE Credit: http://www.flickr.com/photos/olibac/1809507078

19. LOVE http://www.flickr.com/photos/benadamson/900225715

20. http://www.flickr.com/photos/kiki99/1062744637 THE BOTTOM LINE

21. FIND THE SWEET SPOT http://www.flickr.com/photos/sweetone/2816789184

22. RED OR BLUE? http://www.flickr.com/photos/7933170@N03/3092670895