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Future of the Web for Ayrshire Business Week

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5 oct. 2015

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The Future of the Web
Ayrshire Business Week
(Monday 5th
October 2015)

Stephen Whitelaw
30+ years experience with internet/web technologies.
www.linkedIn.com/in/stephenwhitelaw
www.kimtag.com/s...

Some predictions for the future…
the thing about predictions...
www.longbets.org

© Stephen Whitelaw 2010
"I think there is a world
market for maybe five
computers."
Thomas Watson, chairman of IBM, 1943

© Stephen Whitelaw 2010
"There is no reason anyone
would want a computer in
their home."
Ken Olson, president, chairman an...

© Stephen Whitelaw 2010
"640K of memory should
be enough for anybody.”
Bill Gates, president founder of
Microsoft Corp., 1...

Not an easy job !

The Honeywell H316 Computer

In 2014, we will
create more unique
information than we
have over the past
5,000 years

Getty Images
1 in 5 relationships in
the UK now start
online

2015 – The year of divorce !

It’s not the strongest
of the species that
survive, nor the most
intelligent, but the
one most responsive
to change
- Char...

Web 1,2 and 3
• The Semantic Web
• Google love/hate
• The Splinternet (Forrester Research)

Definitions of Web 1.0, 2.0, and 3.0
 Web 1.0 – The static
web (html files – no
interaction)

Definitions of Web 1.0, 2.0, and 3.0
 Web 2.0 – Examples of
Web 2.0 include web-based
communities, hosted
services, web a...

Definitions of Web 1.0, 2.0, and 3.0
 Web 3.0 – The Semantic
Web, making it possible for the
web to “understand” and
sati...

The right information at the right time !
• Time to wake up
• Traffic this morning on the way to work
• Here is your Board...

In the last 2 years...
–
– 350 million users to 1.4 billion active users
– 75 million user accounts to 500+ million active...

Temporary Social Media!

Temporary Social Media!
“Messages that quickly self-destruct could
enhance the privacy of online
communication and make pe...

For those of a certain age !

Temporary Social Media!
Snapchat- www.snapchat.com
Gryphn – www.gryphn.co
Burn Note – www.burnnote.com
Wickr - www.mywickr...

“The right to be forgotten” – European
High Court ruling – May 2014 !
https://support.google.com/legal/contact/lr_eudpa?pr...

www.hiddenfromgoogle.com

Facebooks answer to Snapchat was the
Facebook Poke app ..

Question: Is Facebook dying?

The office …

Online Disinhibition
“Online disinhibition is mainly
due to the illusion of
anonymity and invisibility
given by the possib...

Generation X Y Z ..

Go Play Outside …

The ‘new’ generation …
www.youtube.com/watch?v=aXV-yaFmQNk

Key venues such as
Facebook, Digg,
Twitter, Delicious,
LinkedIn all have
rather large
concentrations of over
35’s.

Average age on social sites

Infobesity – too much information!

Breakfast!

In the back of the car!

Relaxing in the evening!

Minimum Age on Facebook?

They have to fib!

The next generation expect a lot !

So… if you work in marketing, you better start upping your game!
www.youtube.com/watch?v=P81bb0Tzwbo

State of the internet
- Asia: 1,016,799,076 (44.8% of internet users worldwide)
- Europe: 500,723,686 (22.1%)
- North Amer...

“The Web is Dead Long Live the
Internet” !

Of the worlds population do not have … what ?

Google’s solution to internet access
is what?

Investing over $1B in satellites
(June 2014)

E-Mail Volume of ITCS&S organization
>80%
reduction
of email
>80%
reduction
of email

Size of e-commerce marketplace ?

e-commerce
Worth £121 billion in 2010, it contributes to 8.3% of the UK economy,
growing at a faster rate than many other ...

shutl

Argos & Maplins now use shutl
…

Amazon Lockers

Amazon Collect +

Can you help reduce this?

Amazon Dash Button

Amazon are promising … but how ?

Blockbuster is no more – Jan 16th
2013

13th
Feb 2013 …

All gone !

Woolies is back 

Store with a difference!
Tesco open 5th
internet ‘dark store’
(Jan 22nd
2013)

‘dark store’ from above

House of Fraser in Aberdeen

ALMOST 75%
OF
ONLINE SEARCH
WORLDWIDE IS NOT IN
ENGLISH
Smart businesses
knows
localization
makes them a
true global
compe...

Chinese translation: “Eat your fingers off."

Google Translate …

German Coastguard

Google Buys Nest for $3.2B !

Ambient Umbrella

HAPIfork 

www.mimobaby.com

Amazon Echo

Yellow Pages

Re-imagination

Computer Generated MJ …
www.youtube.com/watch?v=jDRTghGZ7XU

Hologram Tour

Asset-Light generation …
A new asset-light generation is emerging,
living from hand to cloud and back again.
Welcome to th...

Arab-looking man of Syrian descent found in
garage building what looks like a bomb

Desktop to Mobile

Cord cutters

Nomophobia ?

mobile is having a huge impact on our lives

planet wide …

all ages …

Everywhere !!!
What percentage of Americans sleep
‘with’ their mobile phones in the bed?
75%

If the titanic sunk today !

The Future of Mobile …

Apps for almost everything !
A stranger in your bed every morning
In the cinema with you

Mobile phone chargers in New York !

Speeding up …
• Average time from Search to Purchase on
a desktop device ?
• Average time from Search to Purchase on
a mob...

Mobile … the last last minute !

Mobile Payments …

Early mobile wallets … Quick Tap

Starbucks iphone cash app
Launched Jan 2011 Launched Jan 2012

Payment on the Go … ”Smartphone credit
card readers are everywhere now”

Payment on the Go …

Paypal launch chip & pin machine
… Feb 22nd
2013

Google Wallet …

Apple Passport .. with iOS6

www.PhoneGap.com

Infographics wonderland !
http://visual.ly/

© Stephen Whitelaw 2010
User Engagement

User Engagement

Reduce Cost of Participation
versus
Free, but not so easy This is easy

User Engagement – Made Easy
Improve your website sign-in experience
Increase Registrations

Feb 26th
2013 … Google launches
“Google+ Sign in” …

Herb’s 5 Law of Online Consumers
• Attention span of a Gnat
• Lazy
• Selfish
• Not rocket scientists
• Don’t know ESP

Make visitors ‘feel’ safe
(Accreditation schemes for online retailers.)
• www.safebuy.org.uk
• www.mcafeesecure.com
• www....

Google Trusted Stores (or Certified Shops)

User Generated Content (UGC)

UGC Consumption in the US
0
15
30
45
60
75
90
105
2006 2007 2008 2009 2010 2011
Source: eMarketer, June 2007
75M
101M

vanityfair.com
If you make
customers unhappy
in the physical world,
they might each tell
6 friends…

vanityfair.com
If you make
customers unhappy
on the Internet, they
can each tell
6,000 friends!
- Jeff Bezos, Amazon

Encarta no more ..

Wikipedia

tripadvisor

Airbnb

Don’t Date Him Girls !

www.reevoo.com

www.feefo.com

Trustpilot ..

www.reviewcentre.com

Customer Care -

Costa Coffee

Tesco

173.194.32.7

Google
“Google’s mission is to organise the
world’s information and make it
universally accessible and useful.”
Larry Page...

Google

Search
Alerts
Blog Search
BookSearch
Catalogs
Checkout
Desktop
Directory
Earth
Finance
Froogle
Images
Local
M
aps
News
Sch...

Tip on how to learn so many
Google products !

Google Contact Lens

Google Calico

LiftLabs – Sept 2014

December 2013
• December 2, 2013 SCHAFT, Inc, .Robotics, humanoid robots JPN
• December 3, 2013 Industrial Perception Robo...

Boston Dynamics!
www.youtube.com/watch?v=W1czBcnX1Ww

Restaurant (& Nightclub) Reviews …

Image Companies …

Google and the World Brain

Chinese social networks …
• www.renren.com
• www.qzone.com
• www.51.com
• www.weibo.com

Google Knowledge Graph

What is the Knowledge Graph?
It shows up in many
forms. The one we see
most often is this side
box or panel, which we
also...

Greggs

Google Maps/Streetview
• Google Maps
• Homebrew Google Maps!

Google Cars

Apple Carplay

Project Titan

Harder than ever to discover!

The Filter Bubble
A distortion problem ….. “… people are exposed only to
things they already agree with or are familiar wi...

Adblock Plus

AdBlock Plus removed from
Android (March 2013)

The date when you will die?
Would you open this envelope?
And what you will die of!

Google Inactive Account Manager
Tell Google What to do with your data when
you die !

Google Product Listing Ads …

Google announced (in their updated terms and conditions) on
Oct 11th
2013 that they would be
monetising your reviews, comm...

© Stephen Whitelaw 2010
Search Engine Optimisation SEO
(or cheating Google!)
• Don’t do (Blackhat): Hidden content, keywor...

Buying Traffic – be careful!
• www.trafficzap.com
• www.nicheprofitclassroom.com/index.html
• www.blazingtraffic.com
• www...

Mass Customisation
"You can paint it any color, so long as it's black"
• www.createmychocolate.com – design your own choco...

Print me a Stradivarius!

3D Printing/Fabricators
• Print?: a spare part for your car, a lampshade, or
a violin!
• Today: Only plastics, resins, met...

Multiphoto Polymerisation

3D Printers – print cartilage!

MakerBot

Geomagic

3dsystems

Wounded eagle gets 3D Printed beak

Print your own iphone cases!

Guitars!

3D cast for your broken arm …

Prosthetic devices…

The revolution has begun ….
“An 3d open source search engine”

Print yourself a gun and some
ammo !
http://www.youtube.com/watch?feature=player_embedded&v=xY16r6EkUNY#!

3D Printing Vending Machine! …
The Dreambox

The 3D Scanner

ThingiVerse …

First 3D printed car!

What is this?

October 2014 – HP launches HP
DesignJet3D

Reading on the Web
• Users are impatient and hurried
– Have a goal they want to achieve
– Typically reading for research r...

WRITING TEXT IN UPPER CASE
SLOWS THE READER DOWN. THIS MAY
BE BECAUSE PEOPLE READ WHOLE
WORDS AT A TIME AND ALL-CAPITAL
TY...

Aoccdrnig to rseerach at Cmabrigde
Uinvetrisy, the oredr of ltteers in a wrod
deosn’t mttaer. The olny iprmoatnt tihng is
...

“1 minute of video is worth 1.8 million words” – Forrester (April 2010)

YouTube Prediction
(90% of all traffic will be video)

What is YouTube?

© Stephen Whitelaw 2011

© Stephen Whitelaw 2010

© Stephen Whitelaw 2010

Everyone is on
• 10 Downing Street
• The Royal Family
• The BBC
• Channel 4

Everyone is on
• The Whitehouse
• Stanford University
• Mayo Clinic
• British Airways

Understanding Users

UX Testing gets serious ….
Heatmaps & Gazeplots

Who do you trust?
• Only 14% of people trust advertisements
• 78% of people trust the recommendations
of other consumers N...

Three Simple Questions
• Who are your customers?
• Where do they hang out online?
• How can we best engage with and energi...

Call to action!
Customer Journeys

Customer Personas?
The key to successful marketing is making marketing
people love. And the first step to making marketing...

www.willitblend.com (Blendtec)

Blentec YouTube Channel

www.Threadless.com

99designs
“Crowd sourced creative designs”

Social Media Risks

United Breaks Guitars

© Stephen Whitelaw 2010

Risks with employees online
© Stephen Whitelaw 2010

Social Media Policy ..
Social Media Guidance
Internet Postings Policy
Blogging Policy
Social Media Policy
Social Media Han...

QR Codes
“Get offline audiences online instantly”
• http://qrcode.kaywa.com – url
• www.qrhacker.com – custom QR Codes
• h...

4 different types of QR Codes

© Stephen Whitelaw 2010
QR Codes

QR Codes

Pet Shop Boys

Airline tickets in Japan

Haymarket
Train
Station
Timetables
QR Code
Overkill !?!

Good looking codes

More Fancy QR Codes

QR Codes After Death !

© Stephen Whitelaw 2010
Augmented Reality

WikitudeWikitude
Augmented Reality connects reality with computer-generated data.
Information is shown on the current came...

iOnRoad Augmented Driving

Then this !

What happens in Vegas stays on

Cyber Attacks are very real …
• http://map.honeynet.org
• www.digitalattackmap.com
• http://map.ipviking.com

Some people like you…

Some people don’t…

Social Media Monitoring Tools
• Google Alerts - Free
• Trackur – Free & chargeable model
• Social Mention - Free
• Social ...

© Stephen Whitelaw 2010
Social Media Monitoring Tools

http://neverseconds.blogspot.co.uk

www.pinterest.com/toowist

Average time on site …

Order Value …

Men are on the increase

Nail It! With Manteresting …

Newspapers jumping online..
• San Francisco Chronicle
• New York Times
• Toronto Star
• Chicago Tribune
• Pottstown Mercury

Latest LiveHelp technologies …
www.schuh.co.uk / www.dfs.co.uk

No More Captcha’s !!!!!

Comply with Standards – even more
• Captcha – “Completely Automated Public
Turing test to tell Computers and Humans Apart”...

Geo-Location …

© Stephen Whitelaw 2010

Should your location be secret?
www.pleaserobme.com

Twitter for Customer Service

Arena Flowers … Have a laugh 

Getting help on Twitter

First Tweet ever

© Stephen Whitelaw 2010
Twitter used everywhere at anytime !

Robin Hood

WhiteHouse.Gov

Hudson – Jan 2009

Christchurch Earthquake

Unrest in Egypt (Jan 2011)

McDonald’s Hoax

McDonald’s response

Vine …

Vine is becoming very
popular for agile
marketers. French
Connection (@FCUK)
are thought of as
advanced Vine creators.

Streaming wars  

OBA !

Your phone tracks you …

Your camera tracks you !!

Google Remarketing

Google Remarketing …
Some facts: 70% of visitors abandon their shopping carts
96% of visitors to a site leave without comp...

Then they keep
you coming
back…

Diet Chef …. pre-roll video advert on
YouTube

Quora is a question-and-answer website created, edited
and organized by its community of users. The company
was founded in...

Measuring Digital Influence

Klout

• Klout (based in San Francisco) is a company that provides social media
analytics to measure your influence across your s...

Klout for Business … (Started March 20th
2013)

Digital Cash …

Virtual Currencies 1 of 2 …
» Microsoft Points
» Facebook Credits
» Amazon Coins

Virtual Currencies 2 of 2
• Second Life uses Linden Dollar
• Tencent uses QQ Coins

Order your pizza with bitcoins …

Who accepts bitcoins in the travel
industry ?

Bitcoin competitors …
• Litecoin – new bitcoin clone
• Ripple
• OpenCoin

Free – The future of a Radical New Price

The Long Tail
What Happens When the Economics of Scarcity Meets the
Economics of Abundance?

Do you know your social networks?
• I like Donuts
• I’m eating a Donut now
• This is the location where I eat Donuts
• Why...

www.linkedIn.com/in/stephenwhitelaw
www.kimtag.com/stephenwhitelaw

© Stephen Whitelaw 2010

© Stephen Whitelaw 2010
Dell Island

© Stephen Whitelaw 2010
Second life uni 1

© Stephen Whitelaw 2010
Second life uni 2

© Stephen Whitelaw 2010
Second life uni 3

© Stephen Whitelaw 2010
Your freedom

© Stephen Whitelaw 2010
Map jack demo screen

© Stephen Whitelaw 2010
Youtube number 10

© Stephen Whitelaw 2010
Royal Family

© Stephen Whitelaw 2010
The Whitehouse

© Stephen Whitelaw 2010
BBC Worldwide

© Stephen Whitelaw 2010
Channel 4

© Stephen Whitelaw 2010
Stanford University

© Stephen Whitelaw 2010
Mayo Clinic

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

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Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

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Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

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Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

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Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

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Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

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Future of the Web for Ayrshire Business Week

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Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

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Future of the Web for Ayrshire Business Week

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Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

Future of the Web for Ayrshire Business Week

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Future of the Web for Ayrshire Business Week

5 oct. 2015

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Social media and web overview from Stephen Whitelaw, as presented at the Business Gateway launch event for Ayrshire Business Week on 5th October 2015

Social media and web overview from Stephen Whitelaw, as presented at the Business Gateway launch event for Ayrshire Business Week on 5th October 2015

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