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TIAS LinkedIn Training and Online Networking Skills

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Voettekst van presentatie
Training online networking skills
How to use social media like LinkedIn
for effective business n...

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Introduction - Ayman van Bregt
2 Training online networking skills
•  Digital Strategist who creates
meaningful digital ex...

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Overview
•  The social media landscape
•  LinkedIn Basis and making LinkedIn work for you
•  Networking etiquette
•  Tips ...

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TIAS LinkedIn Training and Online Networking Skills

  1. 1. Voettekst van presentatie Training online networking skills How to use social media like LinkedIn for effective business networking. Ayman van Bregt April 11, 2015
  2. 2. Introduction - Ayman van Bregt 2 Training online networking skills •  Digital Strategist who creates meaningful digital experiences between companies and customers •  Co-founder NSMA (Dutch Social Media Academy) •  http://about.me/aymanvanbregt •  Twitter: @aymanvanbregt
  3. 3. Overview •  The social media landscape •  LinkedIn Basis and making LinkedIn work for you •  Networking etiquette •  Tips to optimize your profile and getting the most out of LinkedIn N.B. Slides are available via http://www.slideshare.net/nsma 3 Training online networking skills
  4. 4. The social media landscape
  5. 5. Media has changed 6 Training online networking skills •  Linear •  Location-bound •  Limited possibilities •  Passive Source:  h*ps://flic.kr/p/8w5ywj  
  6. 6. h*p://content.9me.com/9me/interac9ve/0,31813,2048601,00.html  
  7. 7. h*p://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-­‐_2011.svg  
  8. 8. h*p://en.wikipedia.org/wiki/File:Metcalfe-­‐Network-­‐Effect.svg  
  9. 9. Speed of digital and social media 11 Training online networking skills •  Non-linear •  Location based •  Indefinite possibilities •  Passive and active (always on) Source:h*p://flic.kr/p/8nNBUK  
  10. 10. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blogs, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ - Mitch Joel - (2010) ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Ayman van Bregt - (2012) 12 Training online networking skills
  11. 11. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blogs, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ - Mitch Joel - (2010) ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Ayman van Bregt - (2012) 13 Training online networking skills Func9on   Value   Behavior  
  12. 12. Assignment 1: Present your fellow student 14 LinkedIn Training •  What’s the effect of your social reputation on your presentation? Source:  h*p://flic.kr/p/fSGFX4  
  13. 13. The social media landscape 15 Training online networking skills
  14. 14. Social technographics (user activity) 16 Training online networking skills Inac%ves   Spectators   Joiners   Collectors   Cri%cs   Conversa% onalists   Creators   Do  not   use  social   media   View  and   read   web-­‐   content   Have  a   profile  on   a  social   network   site   Collect   web-­‐ content   Respond   to  web-­‐ content     Post   social   media   content   Produce   web-­‐ content  
  15. 15. 90 – 9 – 1 Principle 17 Training online networking skills
  16. 16. Social media around the world 18 Training online networking skills
  17. 17. Social media around the world 19 Training online networking skills
  18. 18. Social media around the world 20 Training online networking skills
  19. 19. Social media used in the Netherlands 21 Training online networking skills Source:  h*p://www.newcom.nl/social-­‐media-­‐onderzoek2014  
  20. 20. Social media used in business 22 Training online networking skills Source:  h*p://www.b2bmarke9ng.net/knowledgebank/social-­‐media-­‐marke9ng/features/infographic-­‐state-­‐b2b-­‐social-­‐media-­‐2013  
  21. 21. Social media and recruitment 23 Training online networking skills Source:  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecrui9ng_Survey2014.pdf  
  22. 22. Social media and recruitment 24 Training online networking skills Source:  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecrui9ng_Survey2014.pdf  
  23. 23. Social media and recruitment 25 Training online networking skills Source:  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecrui9ng_Survey2014.pdf  
  24. 24. Social media and recruitment 26 Training online networking skills Source:  h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecrui9ng_Survey2014.pdf  
  25. 25. Social media and LinkedIn recruitment 27 Training online networking skills Source:  h*p://youtu.be/tu1ugJKXrVM  
  26. 26. Social media and LinkedIn recruitment 28 Training online networking skills •  LinkedIn takes the centre of Unilever as an employment brand •  Build engagement with communities (dynamic content) •  Using power of Unilever employees •  From proces driven approach to a talent acquisition strategy
  27. 27. Shift in marketing 29 Training online networking skills Source:  h*p://inbound.anchorstl.com/wp-­‐content/uploads/2013/04/inbound-­‐marke9ng-­‐image.jpg  
  28. 28. The zero moment of truth 30 Training online networking skills Source:  h*p://youtu.be/g40rrWBx2ok  
  29. 29. The zero moment of truth 31 Training online networking skills
  30. 30. The social media landscape summarized 32 Training online networking skills •  Your potential contact decides when to look for information and via which channel. The challenge is to be visible with the right information the moment the person starts searching.
  31. 31. LinkedIn basics and making LinkedIn work for you
  32. 32. What is LinkedIn? 34 Training online networking skills Source:  h*ps://youtu.be/YWp6AN00D_c  
  33. 33. Value of LinkedIn 35 Training online networking skills LinkedIn can help you: •  Establish your professional profile and control one of the top search results for your name. •  Build and maintain a broader network of professionals you can trust. •  Find and reconnect with colleagues and classmates. •  Learn about other companies. •  Leverage powerful tools to find and reach the people you need. •  Tap into the knowledge of your network. •  Discover new opportunities.
  34. 34. LinkedIn facts 36 Training online networking skills •  347 million users •  The US accounts for 107 million users •  Every 2 seconds a new member joins LinkedIn •  LinkedIn has 187 million unique monthly visitors •  LinkedIn has users in 200 countries and territories •  In 2014 there were over 6 billion searches
  35. 35. The LinkedIn ecosystem 37 Training online networking skills Source:  h*p://www.webds.com/blog/social-­‐media/the-­‐ecosystem-­‐of-­‐linkedin/  
  36. 36. 1st, 2nd and 3rd degree connections 38 Training online networking skills
  37. 37. LinkedIn Groups and Company pages 39 Training online networking skills
  38. 38. LinkedIn Companies 40 Training online networking skills Source:  h*p://www.linkedin.com/companies  
  39. 39. LinkedIn Companies 41 Training online networking skills •  Careers •  Finding employees •  Products / Services
  40. 40. LinkedIn Companies 42 Training online networking skills Total: > 7,228,000 company pages •  The Netherlands: > 149,904 company pages •  United Kingdom: > 691,617 company pages •  United States: > 2,949,099 company pages
  41. 41. LinkedIn Groups 43 Training online networking skills Source:  h*p://www.linkedin.com/directory/groups  
  42. 42. LinkedIn Groups 44 Training online networking skills •  Networking •  Knowledge sharing •  Thought leadership •  Career opportunities
  43. 43. LinkedIn Groups 45 Training online networking skills Total: > 2,100,000 groups •  Dutch: > 83,536 groups •  English: > 1,697785 groups •  Finance: > 16,901 groups •  Marketing: > 58,715 groups •  Change management: > 1,475 groups
  44. 44. LinkedIn Jobs 46 Training online networking skills Source:  h*p://www.linkedin.com/jobs  
  45. 45. LinkedIn Jobs 47 LinkedIn Training •  The Netherlands: 8,000 – 9,000 job positions •  United Kingdom: 110,000 – 120,000 job positions •  United States: 1,900,000 – 2,000,000 job positions
  46. 46. LinkedIn News 48 Training online networking skills Source:  h*p://www.linkedin.com/today  
  47. 47. How to present yourself as a professional on LinkedIn 49 Training online networking skills •  LinkedIn is more than an online resume
  48. 48. LinkedIn profile strength 50 Training online networking skills Why a strong profile? •  Present yourself as a professional •  Higher ranking in search results
  49. 49. LinkedIn profile strength 51 Training online networking skills Four levels: •  Beginner •  Intermediate (*) •  Expert (**) •  All-Star (***)
  50. 50. LinkedIn skills 52 Training online networking skills Why add skills? •  Better visibility on LinkedIn •  Personal branding •  Endorsements •  Recruiters can search for them easily
  51. 51. LinkedIn endorsements 53 Training online networking skills Why have endorsements? •  Recognize skills & expertise in your network •  Build your personal brand
  52. 52. Assignment 2: Improve your LinkedIn profile 54 Training online networking skills Source:  h*p://flic.kr/p/ag7QB6  
  53. 53. Assignment 2 55 Training online networking skills Source:  h*p://www.webds.com/blog/social-­‐media/the-­‐ecosystem-­‐of-­‐linkedin/  
  54. 54. Making LinkedIn work for you Optimise -> Become visible Consume -> Be informed Present -> Show your knowledge 56 Training online networking skills
  55. 55. Optimise - Tips 57 Training online networking skills •  Define yourself as a personal brand in three words •  Search for these words on LinkedIn •  Analyze the top 5 - 10 profiles and learn how to improve your profile •  Monitor improvement with information and statistics of how often you show up in searches
  56. 56. Consume - Tips 58 Training online networking skills •  Keep an eye on updates of relevant LinkedIn contacts •  Follow LinkedIn Company pages of desired companies •  Join LinkedIn Groups that revolve around the desired companies, desired functions and desired topics
  57. 57. Present - Tips 59 Training online networking skills •  Identify the top 10 desired persons in your network (use the results of assignment 2) •  Research the interests of your top 10 list •  Align your knowledge with the identified interests
  58. 58. Networking etiquette
  59. 59. The effect of social networking 61 Training online networking skills
  60. 60. The effect of social networking 62 Training online networking skills Source:  h*ps://www.facebook.com/notes/facebook-­‐data-­‐team/anatomy-­‐of-­‐facebook/10150388519243859  
  61. 61. Assignment 3: Networking power 63 Training online networking skills Source:  h*p://flic.kr/p/e6v4Jr  
  62. 62. Social media etiquette tips 64 Training online networking skills •  Show interest in your network •  Add value •  Listen and don’t act too defensive when you get criticized •  Send a personal note when inviting people into your network There’s no wrong or right but… •  Decide how you want to use it (personal and / or business) •  Use your common sense •  Manage expectations •  Be transparent
  63. 63. Networking etiquette (online) 65 Training online networking skills •  Place status updates that are overthought and show your knowledge •  Show interest in your network •  Send a personal invitation when inviting people •  Have professional profile picture •  Keep your contact list open to your network
  64. 64. Social media etiquette tips 66 Training online networking skills Source:  h*p://topdogsocialmedia.com/linkedin-­‐e9que*e-­‐infographic/  
  65. 65. Networking etiquette (offline) 67 Training online networking skills •  Show sincere interest •  Find out the goal of your collocutor and see if you can help •  Stay connected •  Define your goal for the event •  Try to find out who will be there and prepare yourself •  Introduce yourself with focus (like a LinkedIn headline)
  66. 66. Tips to optimize your profile and getting the most out of LinkedIn
  67. 67. 10 steps towards an effective LinkedIn profile 69 Training online networking skills •  Profile in multiple languages •  Company page linked to working experiences •  Extensive description with working experiences •  Visual content •  Contact information •  Profile picture •  Headline •  Personalized profile url •  Summary •  Skills & expertise
  68. 68. 10 steps towards an effective LinkedIn profile 70 Training online networking skills •  Use the tips in the toolkit to your advantage •  Compare yourself with your classmates
  69. 69. LinkedIn networking tips – Who’s viewed… 71 Training online networking skills Source:  h*ps://www.linkedin.com/wvmx/profile  
  70. 70. LinkedIn networking tips – Introductions 72 Training online networking skills
  71. 71. LinkedIn networking tips – Profile order 73 Training online networking skills
  72. 72. LinkedIn networking tips – Spelling 74 Training online networking skills
  73. 73. LinkedIn networking tips – Apps 75 Training online networking skills
  74. 74. LinkedIn Job Finding - Tips 76 Training online networking skills •  Start with a complete and optimized profile •  Use the power of the network (recommendations and referrals) •  Use the right apps •  Use the ‘save search’ options
  75. 75. Master your search skills to find a job 77 Training online networking skills Source:  h*p://youtu.be/7Dt3WJzGorU  
  76. 76. Questions?
  77. 77. The potential of social media 79 Training online networking skills Source:  http://youtu.be/F7pYHN9iC9I  
  78. 78. Getting started with LinkedIn 80 Training online networking skills •  A complete profile with relevant keywords makes you stand out more and contributes to get better found by recruiters on LinkedIn •  Keep in touch with connections and expand your network •  Participate in groups and get noticed by recruiters and professionals •  Find relevant jobs and apply •  Follow companies to stay up to date •  Strengthen your personal brand with LinkedIn Endorsements
  79. 79. Contact information 81 Training online networking skills •  Slides available via: http://www.slideshare.net/nsma •  E-mail: ayman@nsma.nl •  LinkedIn: http://linkd.in/nsma •  Twitter: @aymanvanbregt & @nsma_

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