A powerpoint on Law Practice Management, with updates on Social Media, Blogging, 2k12 Authorship and Marketing. Message me if you would like my notes.

1. Law Practice
Management Update
Nalini S. Mahadevan
email: nmahadevan@lowenbaumlaw.com
website: www.lawyersyoucantalkto.com
blog: www.lawyersyoucantalkto.com/blog
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2. Build it and they will
come!
• ‘Old World’ Marketing Methods
• Small Law Firm Tips
• My New Tool Kit
• Marketing To Lawyers & Non-Lawyers
• Strategic Marketing
• SWOT Analysis
• In 5 years…
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3. ‘Old World’
Marketing Methods
• Promotional Material
• Print Media
• Networking
• Authorship
• Presentations
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4. Small Law Firm Tips
• Marketing Plan
• Press Releases
• Be the Go-To Person
• Focus on Billable Time
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5. Small Law Firm Tips
• Ancillary Businesses
• Trade & Commerce Associations
• Annual Firm Retreat
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6. Small Law Firm Tips
• Brainstorm
• Develop a Niche
• Develop Leadership
• Short Term Goals & Long Term Plans
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7. My New Tool Kit
• Revamping the Newsletter: iContact
• Social Media: Virtual Networking
• Authorship in 2k12
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8. Revamping the Newsletter:
iContact
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9. Social Media: Virtual
Networking
• Brand your Product:
- Facebook
- Twitter
- LinkedIn
• Everything at Once: Hootsuite
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10. Facebook
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11. Twitter
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12. LinkedIn
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13. HootSuite:
Facebook Profile
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14. HootSuite:
Facebook Page
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15. HootSuite:
Twitter
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16. HootSuite:
LinkedIn
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17. Social Media: Risks
• Unintended Relationships
• Confidentiality Violations
• Conflicts of Interest
• Unauthorized Practice of Law
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18. Social Media: Risks
• Ex-Parte Contact
• Internet Scams
• Copyright Issues
• Facebook
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19. Social Media: Policy
• Create a Policy
• Advantages & Risks
• Ethics
• Disclaimer
• “Initial Inquiries”
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20. Authorship in 2k12
• Ezine Articles
• GoArticles
• Blogging
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21. Ezine Articles
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22. GoArticles
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23. Blogging
www.lawyersyoucantalkto.com/blog
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24. Marketing to Lawyers
How?
• Articles
• Presentations & Conferences
• Volunteer
• Expertise
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25. Marketing to Non-Lawyers
• Clients
• Ethics
• Disclaimers
• Advertising Rules
• ABA Rules
• MO Rules
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26. Strategic Marketing
• Reputation
• Networking on the ‘Net
• Networking in Person
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27. Strategic Marketing:
Branding
• Elevator Speech
• Catch Phrase
• Logo
• Website, Social Media, Blogging
• Promotional Material
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28. Strategic Marketing:
Clients
• All the world’s a client!
• Everyone You Meet
• Ongoing Announcements
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29. SWOT Analysis
Input Your Factors
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30. In 5 years…
• What will your practice look like?
• Future-casting
• Dream Big
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