This document provides a brief history of rhetoric, beginning with its origins in ancient Greece, where it was known as public speaking. It then discusses how rhetoric involves persuading others and was influenced by figures like Aristotle and Cicero. The document outlines Aristotle's three modes of persuasion - logos, ethos, and pathos - and the five canons of rhetoric: invention, arrangement, style, memory, and delivery.

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ABRIEFHISTORYOFRHETORIC
Why Arguments Matter

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RHETORIC
Greek for “Public Speaking”

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RHETORIC
Everything we do to
persuade others

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RHETORIC
aka...hustling

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TheStoryBeginsinSicily
TISIASCORAX

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DEMOCRACYDEMANDS argument

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ARISTOTLEWRITESRhetoric

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LOGoS
ETHOS
PATHOS

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JUDICIAL(past)
EPIDEIcTIC
(praise/insult)
Deliberative
(future)

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Cicero
Civilization is
built on
Rhetoric,but...

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“Nothing is so
unbelievable
that oratory
cannot make it
acceptable.”

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INVENTION
ARRANGEMENT
STYLE
MEMORY
DELIVERY