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AFP: A Facebook Page your Fans Will Like (or Even Love!)

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In this session, we are going to stop talking about social media and we are going to start “rocking” Facebook. All the generic advice you have heard about social media isn’t any good unless you know how the tools work, so we will walk through a case study, starting with some campaign goals, and show you step-by-step how to use Facebook Fan Page features. Along the way, you will get the chance to put the same strategies and tips into practice, right on your own laptop.

Publié dans : Technologie, Business
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AFP: A Facebook Page your Fans Will Like (or Even Love!)

  1. 1. A Facebook Fan Page Your Donors Will Like (or Even Love!)<br />Presentation Title<br />Subtitle and date<br />You may include your name, title and <br />company information here. <br />Holly Ross<br />Executive Director, NTEN<br />facebook.com/nten.org<br />twitter.com/ntenhross<br />
  2. 2. The Steps:<br />Architect your successbuild for strength & Flexibilitymove inkeep it maintained<br />
  3. 3. Step One:<br />Architect your success<br />
  4. 4. A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy.<br />Start with Strategy<br />
  5. 5. Strategy Step by Step<br /><ul><li>Objectives
  6. 6. Audience
  7. 7. Integration
  8. 8. Tools and Tactics
  9. 9. Measurement</li></li></ul><li>Objective<br /><ul><li>What do you want to accomplish with social media?
  10. 10. Describe how your social media objective supports or links to a specific goal from your organization’s strategic plan</li></li></ul><li>Give Your Social Media Objective An IQ Test! <br />
  11. 11. Organization Goal: Increase online ticket sales<br />Social Media Goal: Increase online community actions by 25% in one season.<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  12. 12. Strategy Step by Step<br /><ul><li>Objectives
  13. 13. Audience
  14. 14. Integration
  15. 15. Tools and Tactics
  16. 16. Measurement</li></li></ul><li>Who must you reach with your social media efforts to meet your objective? Why this target group?<br />Is this a target group identified in your organization’s communications plan?<br />What do they know or believe about your organization or issue? What will resonate with them?<br />What key points do you want to make with your audience?<br />Audience<br />
  17. 17. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  18. 18. Step Two:<br />BUILD for strength & Flexibility<br />
  19. 19. Strategy Step by Step<br /><ul><li>Objectives
  20. 20. Audience
  21. 21. Integration
  22. 22. Tools and Tactics
  23. 23. Measurement</li></li></ul><li>One Way<br />emailsearch engine<br />ads<br />Homebase<br />Web Site<br />AudienceObjective<br />SocialListeningConversation<br />Connecting<br />An Integrated Strategy<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  24. 24.
  25. 25. Institutional alignment around mission, vision & values<br />
  26. 26.
  27. 27.
  28. 28. Step Three:<br />Move in<br />
  29. 29. Strategy Step by Step<br /><ul><li>Objectives
  30. 30. Audience
  31. 31. Integration
  32. 32. Tools and Tactics
  33. 33. Measurement</li></li></ul><li>http://on.fb.me/hH8m63<br />Tip One:<br />Get a Vanity URL<br />
  34. 34.
  35. 35. http://on.fb.me/gxH4SR<br />Tip Two:<br />More than One Admin<br />
  36. 36.
  37. 37. http://bit.ly/diosatips<br />Tip Three:<br />Adjust Your Settings<br />
  38. 38.
  39. 39. http://bit.ly/fwxbxb<br />Tip Four:<br />Set a Landing Tab<br />
  40. 40.
  41. 41. http://on.fb.me/fZXaA3<br />Tip Five:<br />Variety is the Spice of FB<br />
  42. 42.
  43. 43. http://bit.ly/diosatips<br />Tip Six:<br />Cross Promote<br />
  44. 44.
  45. 45. http://on.fb.me/hvFGoS<br />Tip Seven:<br />Ask Questions<br />
  46. 46.
  47. 47. http://on.fb.me/eJcac7 <br />Tip Eight:<br />Tag People<br />
  48. 48.
  49. 49. http://on.fb.me/fjWK7P<br />Tip Nine:<br />Get Multi-Media<br />
  50. 50.
  51. 51. Step Three:<br />Keep it maintained<br />
  52. 52. http://on.mash.to/e0bKYn<br />Tip Ten:<br />Get Insights<br />
  53. 53. Strategy Step by Step<br /><ul><li>Objectives
  54. 54. Audience
  55. 55. Integration
  56. 56. Tools and Tactics
  57. 57. Measurement</li></li></ul><li>
  58. 58. http://bit.ly/cysG50<br />Tip Ten:<br />Dashboards<br />
  59. 59. More FB Resources<br /><ul><li>Allfacebook.com
  60. 60. John Haydon/Inbound Zombie: The Complete Facebook Guide For Small Non-Profits
  61. 61. BethKanter.org
  62. 62. http://www.nten.org/search/node/facebook
  63. 63. http://www.diosacommunications.com/facebookbestpractices.htm</li></li></ul><li>Thank You!<br />Presentation Title<br />Holly Ross<br />ED / NTEN<br />holly@nten.org<br />Twitter.com/ntenhross<br />Facebook.com/nten.org<br />Subtitle and date<br />You may include your name, title and <br />company information here. <br />

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