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AFP: A Facebook Page your Fans Will Like (or Even Love!)

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Holly Ross
Holly Ross

This document provides guidance on creating an effective Facebook fan page for donors. It recommends: 1) Creating a social media strategy map with objectives, audience, content plan, tools, and metrics. The objective should support organizational goals. 2) Building an integrated strategy across organizational communication channels with a focus on mission and values. 3) Tips for setting up and maintaining an effective Facebook page, including getting a vanity URL, designating multiple admins, adjusting settings, setting a landing tab, cross-promoting, asking questions, tagging people, using multimedia, and monitoring insights.

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A Facebook Fan Page Your Donors Will Like (or Even Love!) Presentation Title Subtitle and date You may include your name, title and company information here. Holly Ross Executive Director, NTEN facebook.com/nten.org twitter.com/ntenhross
The Steps: Architect your successbuild for strength & Flexibilitymove inkeep it maintained
Step One: Architect your success
A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy. Start with Strategy
Strategy Step by Step ,[object Object]
Audience
Integration
Tools and Tactics
Measurement,[object Object]
Describe how your social media objective supports or links to a specific goal from your organization’s strategic plan,[object Object]
Organization Goal: Increase online ticket sales Social Media Goal: Increase online community actions by 25% in one season. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
Strategy Step by Step ,[object Object]
Audience
Integration
Tools and Tactics
Measurement,[object Object]
These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
Step Two: BUILD for strength & Flexibility
Strategy Step by Step ,[object Object]
Audience
Integration
Tools and Tactics
Measurement,[object Object]
Institutional alignment around mission, vision & values
Step Three: Move in
Strategy Step by Step ,[object Object]
Audience
Integration
Tools and Tactics
Measurement,[object Object]
http://on.fb.me/gxH4SR Tip Two: More than One Admin
http://bit.ly/diosatips Tip Three: Adjust Your Settings
http://bit.ly/fwxbxb Tip Four: Set a Landing Tab
http://on.fb.me/fZXaA3 Tip Five: Variety is the Spice of FB
http://bit.ly/diosatips Tip Six: Cross Promote
http://on.fb.me/hvFGoS Tip Seven: Ask Questions

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AFP: A Facebook Page your Fans Will Like (or Even Love!)

Notes de l'éditeur

  1. Flickr Photo: http://www.flickr.com/photos/wscullin/3770015203/sizes/o/in/photostream/
  2. Flickr Photo: http://www.flickr.com/photos/wscullin/3770015203/sizes/o/in/photostream/
  3. Here are some things to think about when building your strategy.In the conference materials I uploaded some worksheets to help you map out a strategy. These are also available on the WeAreMedia wiki.You’ll want to think about your:ObjectivesAudienceContentStrategyToolsHow you’ll measure successYou’ll want to think these through each time you embark on a specific campaign or experiment.
  4. http://www.flickr.com/photos/climens/3911106012/
  5. Now, restate your objective so it is “SMART” – SpecificMeasurableAttainableResult-FocusedTime-basedYou can use this method for large or small objectivesOutputs vs. Impact. Frequency of attendanceCuriosity to learn about the art formDepth of emotional responseQuality of social connections
  6. Source: LEVERAGING SOCIAL MEDIA Understanding the Strategy and Putting it into PracticeFacilitated by Beth Kanter, Blogger and Co-Author, The Networked Nonprofit Hosted by Theatre Bay Area at the Contemporary Jewish Museum
  7. http://www.flickr.com/photos/climens/3911106012/
  8. Flickr Photo: http://www.flickr.com/photos/jp1958/4605284988/sizes/l/in/photostream/
  9. http://www.flickr.com/photos/climens/3911106012/
  10. Flickr Photo: http://www.flickr.com/photos/clockworkgrue/3527277010/
  11. http://www.flickr.com/photos/climens/3911106012/
  12. Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/Need 25 likes. Go to http://facebook.com/username
  13. Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/11) Have more than one administrator for your Page. Protect your organization by making sure that you have at least two staff as Admins for your Facebook Page. If a staff person or volunteer leaves, and there isn't a second person named as Page Admin, then you have essentially lost access to your Facebook Page and your hundreds/thousands of fans.
  14. Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/11) Have more than one administrator for your Page. Protect your organization by making sure that you have at least two staff as Admins for your Facebook Page. If a staff person or volunteer leaves, and there isn't a second person named as Page Admin, then you have essentially lost access to your Facebook Page and your hundreds/thousands of fans.
  15. Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  16. Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  17. Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  18. Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  19. Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  20. Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  21. Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  22. Flickr Photo: http://www.flickr.com/photos/wyldkyss/3409358121/sizes/l/in/photostream/
  23. Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
  24. http://www.flickr.com/photos/climens/3911106012/
  25. Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/