A full room of small business leaders and innovators wanting to know more about social media for business and growing sales. No theory, mostly hands on application. Here is the presentation as requested.

1. What we’ve learned so far
about social media for business

2. Agenda
1. Our 5 rules of social media for business
2. Content is King
3. Facebook
4. Linkedin
5. Twitter
6. YouTube
7. Tools

3. Our 5 Rules of Social Media for business
1. Social media is a collection of communication tools.
It’s what you do with those tools that matters
2. Social media is about people – not technology or your
products and services
3. Develop a give first mentality – don’t sell – connect
4. If you’re going to do it, do it on a consistent basis
5. Create, find and share content that people will want to
consume and spread

7. Webinars Podcasts Videos
Articles Audience Blogs
White Papers eBooks Photos

8. Facebook
What is it…
1. Primarily for connecting with family and
friends
2. You can share photos, videos, links and
have online conversations
3. The worlds biggest social network
4. Over 750 million users and counting (16
million in Canada)

10. Facebook
5 Action steps for your business…
1. Create a separate page for your business
2. Identify the FB friends you have that have a business
connection
3. Direct message these individuals and invite them to
join
4. Share content your friends will find interesting
5. Join in conversations

11. Linkedin
What is it…
1. Primarily for connecting and sharing with
business colleagues
2. The worlds biggest business-to-business
social network
3. Over 120 million users (3 million in Canada)

13. Linkedin
5 Action steps for your business
1. Create your profile – what do you want to be known for?
2. Build your network – who do you know – who do you want
to know?
3. Join or create groups – listen first and ask great questions
4. Connect directly with at least 2 people a day and start a
conversation
5. Share content daily

14. Twitter
What is it…
1. Primarily for connecting with people/topics
you find interesting
2. Must use 140 characters or less to
communicate
3. Over 200 million users

16. Twitter
5 Action steps for your business
1. Create a profile that describes the real you
2. Follow people that you want to connect with
or learn from
3. Start conversations
4. Share what you’ve learned, ideas you have
and great content
5. Tweet at least 5 times a day

17. YouTube
What is it…
1. Primarily for uploading and sharing videos
2. The worlds largest video sharing site – 3
billion videos viewed per day
3. 490 million unique visitors per day

19. YouTube
5 Action steps for your business
1. Create videos that people will want to watch
2. Start your own YouTube channel
3. Embed your videos in your website – don’t send
people to YouTube
4. Spread the word about your videos via other social
tools
5. Create a calendar so you produce new content
regularly

20. What would happen if I Googled YOU?

21. Your Value
Proposition?

22. Value Proposition Definition
“ A value proposition is a clear statement of the
tangible results a customer receives from your
products and services. It’s focused on outcomes
and stresses the business value of your offering.”
Examples:
Web Marketing.
We help retailers increase their online sales conversion rates up to 58% and their
average order size by 25%.
Document Management:
We help distributors reduce their order-to-cash processing costs by an average of
67.2% at the same time they increase customer satisfaction.

23. Touch Campaigns….

24. Thank You
Neil Thornton
905-401-1434
neil@triggerstrategies.ca
triggerstrategies.ca