Competition, Complementarity or Integration? The relationship between professional and participatory media
1. Competition,
C ii
Complementarity or Integration?
The relationship between
professional and participatory media
The Future of Journalism Conference 2009
Cardiff, 10 September 2009
Prof. Dr. Christoph Neuberger / Christian Nuernbergk M. A.
2. Agenda
A d
New forms of news production
Methodology and Research Dimensions
Findings
Fi di
Competition
Complementarity
Integration
Conclusion
Christoph Neuberger & Christian Nuernbergk, University of Münster
3. Intro
What kind of change brought about by the network
information environment is subject to journalism and
current public spheres?
Emergence of new decentralized approaches:
participatory and technical media
But will common social web applications like weblogs and
collaborative edited platforms lead into a transformation of
news journalism?
Christoph Neuberger & Christian Nuernbergk, University of Münster
4. Professional Participatory
communication communication
( Competition)
Identity (=Competition)
Complementarity
Integration
News related
types of
communication
Technical and their potential
communication relations
Christoph Neuberger & Christian Nuernbergk, University of Münster
5. Theoretical and Empirical F
Th i l d E i i l Foundations
d i
Grounding theoretical work and typologies
g yp g
Bowman/Willis (2003): “We the media”
Bruns (2005) „Gatewatching“
( 5) „ g
Empirical research mostly focuses on single questions:
Blogs rely to professional news sites: Reese et al (2007)
al.
Blogs as sources of traditional media:
Messner/Watson DiStaso (2008)
Audience participation within journalistic framework:
Hermida/Thurman (2008)
Christoph Neuberger & Christian Nuernbergk, University of Münster
6. Research D i and M h d l
R h Design d Methodology (1/4)
( / )
Are organisational forms like an editorial staff still needed in
order to gather information and select and disseminate
news? Or are alternative forms emerging?
First part: content analysis of websites (2006)
was conducted to identify websites which regularly offer
„journalistic“ content
journalistic units are specified by their identity and their
qualities – not by structural parameters
Second part: online newsroom survey (
S d t li (2007)
)
Christoph Neuberger & Christian Nuernbergk, University of Münster
7. Identifying J
Id if i „Journalistic“ Websites on the Web (2/4)
li i “ W b i h W b( / )
Step 1: Selection of media types
Selection of media types which are relevant to news
production also on the internet
Step 2: Collecting a list of potential websites
Scan of national media listings and implementation
of special sample selection strategies (blogs)
Step 3: Content analysis of all websites
Criteria which were systematically checked:
accessibility, autonomy, periodicity, actuality,
universality
Christoph Neuberger & Christian Nuernbergk, University of Münster
8. „
„P2P-Journalism“
J
„Search engine Journalism“
Christoph Neuberger & Christian Nuernbergk, University of Münster
9. Tab. Population of J
T b 1: P l i f Journalistic W b i
li i Websites ( / )
(3/4)
Located and Therefrom as
analysed “journalistic“
websites
ebs tes identified websites
de t ed ebs tes
Weekly newspapers 10 2
TV/radio 408 89
Daily newspapers 300 265 388 = 77%
Magazines 241 30 (In affiliation
News agencies 13 2 with traditional media)
Community-edited news sites 5 5
Weblogs 97 18
Professional-edited news sites 59 40 115 = 23%
News search engines 16 13 (Internet-only)
Portals 53 39
Others 40 0
Total (as of May 2007) 1.242 503
Christoph Neuberger & Christian Nuernbergk, University of Münster
10. Research D i and M h d l
R h Design d Methodology (4/4)
( / )
Online newsroom survey (part 2)
(subsequent to the content analysis)
Selected respondents were either editors-in-chief of
editors in chief
traditional news branches on the internet, or responsible for
the sampled web-only media
Mail questionnaire; field time: June to October 2007
12 In-depth interviews helped to design the questionaire
In depth
(e. g. Spiegel Online, Focus, Bildblog, Wikinews, Google)
Survey response rate: 44% (= 183)
Christoph Neuberger & Christian Nuernbergk, University of Münster
11. Research Dimensions (Survey)
R h Di i (S )
Competition (RD 1) Do professional and participatory news
1):
formats compete with each other? How does this possible
competition affect professional journalism?
Complementarity (RD 2): What kind of complementary
relations do e ist between professional and participatory
exist
web news?
Integration (RD 3): In which way do professional news
organisations adopt participatory elements? What impact
does i
d increasing reader participation h ?
i d ti i ti have?
Christoph Neuberger & Christian Nuernbergk, University of Münster
12. RD 1: Competition (1/2) - Fi di
C i i ( / ) Findings
In general: Respondents doubt the existence of a major
threat to traditional journalism
“Journalistic intermediation is less important on the internet
because anyone can publish without much effort” (62%,
b bli h ith t h ff t” (6 %
“not appropriate”, n=172)
Editors have different perceptions of the characteristics
applying to blogs and journalism
Journalism: neutrality, accuracy, credibility, continuity,
relevancy, in-depth reporting
Blogs: personal perspective, direct contact to authors,
diversity of opinions, intensive discussions, and hyperlinks
Christoph Neuberger & Christian Nuernbergk, University of Münster
13. RD 1: Competition (2/2)
Tab. 2: Statements about Competition among Journalism, Blogs, and Community-edited Sites
appropriate
somewhat
Statements rated as… (in %) to a high
appropriate
degree
Competitive relations between journalism and blogs
Weblogs have nothing to do with journalism (n=163) 44,2 25,2
Weblogs are a new type of journalism (n=163) 59,5 12,3
Bloggers perceive themselves as j
gg p journalists (
(n=135)
) 61,5 19,3
Bloggers believe that journalists are reporting negatively about bloggers because they
57,0 20,3
perceive them as competitors (n=128)
Information in the blogosphere is regularly accurate because of mutual control among
g p g y g
52,2
52 2 17,4
17 4
bloggers (n=138)
Competitive relations between journalism and community-edited sites
Community-edited sites are a new type of j
y yp journalism (
(n=162)
) 35,8
, ,
18,5
Information is regularly accurate [in community-edited sites]
59,5 29,4
because of mutual control among users (n=163)
In
I community-edited sites b is avoided d to mutual control among users (n=159)
d d bias d d due l l ( 159) 56,0
56 0 28,3
28 3
Community-edited sites need to be professionally moderated (n=162) 27,8 64,2
3-point-scale. Expression “not appropriate” is not shown. The expression "I cannot say" was not considered in the analysis.
Christoph Neuberger & Christian Nuernbergk, University of Münster
14. RD 2: Complementarity (1/4)
Meta-Level:
orientational reporting,
reciprocal critics,
i l iti
quality assurance/control
Follow-up
Follow up conversation of
the people – (formerly
known as the audience)
Blogs and MM can use
each other as sources
(story ideas etc.)
Source:
B /Willi ( )
Bowman/Willis (2003: 9)
Christoph Neuberger & Christian Nuernbergk, University of Münster
15. RD 2: Complementarity (2/4)
p y ( /4)
Tab. 3: Statements about Complementarity among Journalism, Blogs, and Community-edited Sites
somewhat
h t appropriate t
pp p i t to
Statements rated as… (in %)
appropriate a high degree
Complementary relations between journalism and blogs
Weblogs and journalism complement each other and do not compete (n=161) 49,7 44,7
Within weblogs the audience communicates about mass media coverage (n=155) 63,9 29,7
The balance of power between journalism and the audience is changing towards the
51,7 14,5
audience because of the advent of weblogs (n=145)
Weblogs foster the quality of journalism through their media criticism (n=148) 55,4
55 4 12,2
12 2
Blogging is spreading fast because of the press and broadcasting coverage (n=147) 41,5 16,3
Journalism is orientating about the blogosphere and criticizes it (n=136)
(n 136) 62,5 8,1
Complementary relations between journalism and community-edited sites
Community-edited sites and journalism complement each other and do not compete
y j p p
39,4
39 4 55,2
55 2
(n=165)
3-point-scale. Expressions “not appropriate” is not shown. The expression "I cannot say" was not considered in the analysis.
Christoph Neuberger & Christian Nuernbergk, University of Münster
16. RD 2: Complementarity (3/4)
C l i ( / )
Impact of blogs in terms of journalistic investigation
p g j g
2007 survey: 76 % (n=131) of the online editors-in-chief
stated that their staff members are using blogs
2006 survey: 41 % (n=90) of the interviewed non-internet
newsrooms use blogs
Impact of Wikipedia
Almost all of the newsrooms claim to use Wikipedia: “not
not
used”2007: 1 % (n=145); 2006: 4 % (n=90)
Source of topical background information
Wikipedia is considered to be a reliable source: 83% (n=148)
Christoph Neuberger & Christian Nuernbergk, University of Münster
17. RD 2: Complementarity (4/4)
Motifs for Using of Weblogs (in Terms of Work)
(non-internet divisions) newsrooms 2006 survey (n=29-35) online newsrooms 2007 survey (n=81-87)
50 46
45 42
40 38
35
35 32
30 28
25
20
20 16
13 14
15
10
5
0
Watching weblogs as Range of opinion with Topic ideas Response to own Criticism on
a phenomenon regard to a reporting companies, political
controversial issue parties etc., which
(**) may be taken up
in %; only expression„often“
Christoph Neuberger & Christian Nuernbergk, University of Münster
18. RD 3: Integration (1/1)
I i ( / )
Integration of participatory formats within professional
journalistic frameworks
Spreading in 2007: 55 % (n=145) have implemented blogs, video
blogs or podcasts
Extensive citizen contributions within the news process are less
common (“pro-am journalism”)
( p j )
Users are often encouraged to comment on stories written by
editors (40%, n=161), and to send in photos (50%, n=163)
Only few editorial offices allow their readers to support editors in
writing/investigation (12%, n=161)
Editors stated that more personal effort is needed if UGC
opportunities are provided (56%, n=108)
Christoph Neuberger & Christian Nuernbergk, University of Münster
19. Conclusion – Th Future?
C l i The F ?
Only few German blogs and other social media perform in a
traditional journalistic manner – competition is less likely
Social web applications have become important sources in
terms of journalistic investigation
The integration of UGC within professional journalistic
frameworks still lacks innovative and comprehensive
approaches
h
Christoph Neuberger & Christian Nuernbergk, University of Münster
20. Contact
Christoph Neuberger
neuberger@uni-muenster.de
Christian Nuernbergk
nuernbergk@uni-muenster.de
nuernbergk@uni muenster de
http://internetjournalismus.uni-muenster.de
Christoph Neuberger & Christian Nuernbergk, University of Münster