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FuneralNet Presentation
- 1. Google’s Changes, Facebook Obits, And Smartphone Shoppers By: Michael Turkiewicz President, FuneralNet
- 2. Web Presence In the Crystal Ball: Online Persona How others view you. Web Saturation Are you everywhere
- 3. Presentation Goals Understanding Google How to Use Facebook Building a Mobile Site
- 4. Understanding Google Search King Desktop Mobile 42% of visitors
- 5. Understanding Google Why Google is Important Families first impression is through the website. -Alan Creedy
- 6. Google Panda Update Major Changes February 2011
- 7. Google Search Past - Paid, Organic, Others Present - Paid, Local, Organic Future - Paid, Local, Social, Organic, etc.?
- 8. Google Search • Old Result Directories Smart Companies Everyone Else
- 10. Google Search • New Search Results • Local Companies • Smart Companies • Everyone Else
- 11. Google Places • Free tool – google.com/places • Pictures • Videos • Hours • Payment Types • Reviews
- 13. Google Places
- 14. Google Reviews • Customer Feedback • Various Websites
- 15. Google Reviews
- 16. Get Reviews • Ask through • Website • Surveys • Personal Requests
- 17. Negative Reviews • Respond to Negative Reviews • Thank reviewer • Respond to issue directly and honestly. • Close Positively, offering to personally work with reviewer in future. • Go to work on Issue!
- 18. Google Summary • Use Free Tools • Places • Reviews • Organic • Use Paid Ads - if necessary
- 19. Google Questions? • Let’s tackle some questions.
- 20. Facebook Reach • Over 800 million global users • 1.7 million users die annually • Over 150 million US users • 51% of 50-64 year olds • More time on Facebook • 3 times more than Google
- 21. Why Facebook? • Public • Links • Updates • Control • News • Free Sour: Dave Rigotti - November 12,2007
- 23. Facebook Strategy • Community Interaction • Relationship Building • Brand Awareness
- 24. Share on Facebook • Community Events • Company News • Inspirational Quotes • New Products/Services • Video Tributes/Service Broadcasts
- 25. Facebook Contest
- 26. Facebook Sharing • Pose questions • Post pictures • Upload videos • Share links
- 29. Facebook Obituaries • Do post • Community Leaders • Human Interest Stories • Do not post • All obituaries on wall • Full obituary
- 31. Facebook Results • Track • Fans • Engagement • Likes, Comments, etc. • Website Links
- 32. Facebook Summary • Relationship Building • Community Service • Friendship Building
- 33. Facebook Questions? • Let’s tackle some questions.
- 34. Mobile Websites • Smartphones sold in 2011 • 488 million smartphones • 415 million PCs • 412% mobile website traffic growth in 2011
- 35. Smartphone History • IBM Simon 1992 • Smartphone with camera 2000 • BlackBerry with e-mail 2002 • First iPhone 2007 • First Android phone 2008
- 36. Other Devices • Netbooks launched 2007 • iPads introduced 2010 • Kindle Fire launched 2011 • Other Android tablets
- 38. Mobile Site Strategy • Concise Information • Functional Items • Obituaries
- 39. Concise Information • About Us • Service Options • What to Do When Death Occurs
- 40. Functional Items • Location Maps • Contact Form • Phone Number
- 41. Mobile Site Obituaries • Main Attractant • Service Times • Locations • Guestbook
- 42. Include on Mobile Site • Branding • Logo • Images • Colors • Clear Navigation • Touch Screens • Spacing
- 43. Exclude on Mobile Site • Flash Technology • Same site content • Small Buttons
- 44. Mobile Site Example HoranCares.com
- 45. Mobile Site Summary • Simplify • Concise Information • Target iPhone and Android Phones
- 46. Mobile Site Questions • Let’s tackle some questions.
- 47. Presentation Summary • Google • Use Free Tools • Paid Ads – if necessary • Facebook • Use Free Tool • Engage Fans • Mobile Site • Start Today
- 48. Presentation Goals • In the Crystal Ball: • Online Persona • How will you be viewed? • Web Saturation • Are you everywhere?
- 49. Follow-Through • Presentation available at: FuneralNet.com/pfda_winter_conf_2012 • Questions, sources, explanations: • 800-721-8166 • turk@funeralnet.com