GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints. We combine Network-centered measuring (NIS) with User-centered metering (nurago). GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion. GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage on-device within controlled consumer panels. Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution. nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples: Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage. The combination of both results in multidimensional analysis and robust insights. The presentation was held at M-Days 2012, Feb 1.