2. Video Channel Presentation
“WHO IS YOUR AUDIENCE?”
Knowing general information
is helpful but think about your
specific audience.
➢ What are their problems?
➢ What do they need to know?
➢ What will they learn from your video?
➢ How does your video benefit them?
Questioning & Listening is crucial
because if you don't listen to your
audience, you won't be able to provide
them with the best service possible.
3.4.1
Find Your Best YouTube
Audience.
3. Video Channel Presentation
Consider Search Engine
Optimization (SEO)
There are two main methods for ranking
your YouTube videos.
➢ Create content that is beneficial to
the users.
➢ Make content that is search engine
friendly.
Create content that is centered on a
certain topic or specialty, since this will
make your content more searchable. It
also ensures that your content is found by
the correct people.
3.4.2
Making sure that your video
can be found on YouTube.
4. Video Channel Presentation
●First, choose topic.
●Second, narrow your topic ideas
●Next, type the terms into YouTube
search bars for keywords
●Then, the auto-suggest or autocomplete
feature will give you additional keywords
that YouTube suggests.
Example: Typed “Tutorial Video” Into The Search Bar
STEPS TO CHOOSE THE RIGHT
KEYWORDS
5. Video Channel Presentation
Great Resource For YouTube
Video Topics
Viewers Often Suggest
➢ Additional Topics
➢ Ask Questions That Suggest Areas Of
Interest For Creating Additional
Content.
So, you can start by looking at a
competitor’s YouTube channel and start
mining the comments.
3.4.3
Comments section
6. Video Channel Presentation
Find A Group That You Can
Bounce Ideas Off Of And Ask
Questions.
Social Media Platform to form
communities:
➢ Twitter
➢ Facebook Group
➢ Membership Group
Find like-minded people who will
inspire you and help you out along
the way. You may even produce
some new (and better) video ideas to
begin with.
3.4.4.
Form Communities And
Groups
