5. 5
The book “Business Model
Generation” reviews how to
formulate a Business Model
Canvas which contains 9 main
pillars in designing a business
model.
Here are the 9 main pillars...
7. Who is the market segment that
we want to target?
• Segmentation by socioeconomic
class (upper, middle, lower)
• Segmentation by gender
• Segmentation by geographic
location
7
8. Who is the market segment that
we want to target?
• Segmentation based on
psychographic aspects (behavior
and lifestyle of the target
market)
8
15. This third pillar demonstrates how
we build the most effective
relationship with our customers.
What is our strategy to build
relationship with customers and to
maintain their loyalty? What
communication channels will we
use to interact with customers?
24. 24
The fifth pillar is the revenue
stream, or the main source of
income for the business. Will
you sell on a one-time event or
subscription basis? How is the
payment method – via cash or
installments?
29. 29
The sixth pillar shows the
key resources we need to
make and sell the products
or services we provide to
customers
30. 30
Resources can be physical raw
materials, finished goods,
working capital, expertise
resources, or can also be in
the form of digital assets
(internet network, social
media followers)
31. 31
TESLA electric cars require intensive
capital resources, expertise in making
electric car batteries, and a network of
electric chargers
32. 32
McD outlets need strategic locations,
restaurant employees, good buildings, and raw
materials to make ready-to-eat meals
33. 33
Gojek requires the resources of millions of
Gojek drivers and also the power of the
user-friendly application
.
41. Key partnerships give
information about key
collaborations to run a business,
for example: who is the supplier,
who is the investor, or who will
be invited to cooperate to
become a reseller/agent.
42. 42
Kopi Kenangan Cafe needs close cooperation with
coffee suppliers/farmers; and also with malls that
rent out cafe outlets
43. 43
Kopi Kapal Api
needs close
cooperation with
distributors of
beverage products
and also with
suppliers of coffee
beans.