2. 21
Digital
JUN
Local
Facebook.com
Chevrolet Thailand got special stuffs to offer
https://www.facebook.com/chevyclub/app_458503687509259
• Actually it is not a new thing to offer free gas voucher to the winners
• But this time Chevrolet Thailand gets smart with Facebook campaign alluring fans come and play lucky wheel on the
page everyday, just by register name and wait for their time twice a day!
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6. adidas: Light You Up Projection
19
Digital
JUN
Global
Digitalbuzzblog
http://www.digitalbuzzblog.com/adidas-light-you-up-projection/
• This ‘Light You Up’ Projection from adidas was held in New York’s Madison Square Garden and features the
Argentinian soccer star Messi. Facebook fans were invited to log onto an adidasFacebook app and post an answer to
the question ‘What does light get you?’ Each response was rewarded with the person’s name appearing on the big
screen, plus a sharable image and video. A great piece of social/real world integration.
• VDO link: http://www.youtube.com/watch?feature=player_embedded&v=YAGUggClee0
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7. 18
Digital
JUN
Global
BOS Ice Tea: Twitter-Powered
Digitalbuzzblog Vending Machine
http://www.digitalbuzzblog.com/twitter-powered-vending-machine/
• Here’s another great vending machine installation. Users simply have to send a tweet to the BOS account, @bos with
the hashtag #BOSTWEET4T and the vending machine will dispense a free sample of BOS Ice Tea.
• VDO link: http://www.youtube.com/watch?feature=player_embedded&v=mzUXa6JThVQ
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8. Ford Keyfree App: Auto Login
To Everything
18
Digital
JUN
Global
Adverblog
http://www.digitalbuzzblog.com/ford-keyfree-app-auto-login-to-everything/
• Now this is brilliant. Ford has introduced KeyFree technology into their range of cars, and to showcase this, they have
come up with a fantastic app that works much like their KeyFree technology for cars, but for your entire social web of
sites… Facebook, Twitter, Gmail, Skype .etc
• VDO link: http://vimeo.com/43886541
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9. 18
Digital
JUN
Global
Beauty Brands Dominate
l2thinktank Facebook IQ ‘Flashes of Genius’
http://www.l2thinktank.com/beauty-brands-dominate-facebook-iq-flashes-of-genius/2012/
• Beauty brands have been at the fore of digital innovation for years. Among luxury brands, beauty is the vertical most
consistently pushing the envelope, particularly on social media platforms like Facebook. Whether it’s a global
powerhouse like Lancôme or Estée Lauder or a more modest boutique line like Benefit or Bare Escentuals, beauty
brands are pioneers at localized pages and geo-targeted content
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