3. 29
Digital
MAR
Global
Facebook advertising platform:
Campaignasia
better engagement and exposure
http://www.campaignasia.com/Article/295432,opinion-facebook-strengthens-commitment-to-consumers-and-
marketers.aspx
• Reach Generator: Significantly more reach
• Your content and your ads are now the same, appear in four places: Newsfeed, right-hand side, mobile newsfeed
and the logout page. The lines between what they refer to as paid, owned and earned media started to blur.
• Brand Timelines: Have a more personal relationship with their target market.
2
4. 29 Foursquare
Digital
MAR
Global
aims to be more than
Campaignasia
a location-based game with 'Explore'
http://www.campaignasia.com/Article/295437,foursquare-aims-to-be-more-than-a-location-based-game-with-
explore.aspx
• Foursquare's extensive database and social media features can base recommendations on where fellow Foursquare
buddies have been, and on places and lists that the user follows.
• Foursquare has no plans to charge brands for the services it currently offers, but will instead add an additional level
of premium services that it can monetize.
• Foursquare wants to transition from a game to a social research tool that users turn to as their go-to guide and
reference.
3
5. 28
Digital
MAR
Global
Samsung: 3D Projection
Digitalbuzzblog
“Face” Mapping
http://www.digitalbuzzblog.com/samsung-dual-world-3d-projection-face-mapping-on-people/
• “Explore Your Dual World” launched as a way to be a little different for a new Samsung phone that supports dual sim
cards.
• Real persons face becomes the canvas for the projections
• VDO link http://www.youtube.com/watch?feature=player_embedded&v=9wBxf-NIbbI
4
6. 28 colourDNA
Digital
MAR
Global
Marketingoops
“คนที่ชอบของเหมือนกันมักจะมีอะไรคล้ ายๆกัน”
http://www.marketingoops.com/digital/social-media/หรื อ-colourdna-คือ-pinterest-เวอร์ ชนสี/
ั
• colourDNA นันเป็ นแอปพลิเคชันที่จะจาแนกว่าคอนเทนต์นี ้เป็ นที่ชื่นชอบของคนกลุมใด ซึงจะทาให้ ผ้ ใช้ สามารถเลือกอ่านคอนเทนต์เฉพาะที่ ชอบ
้ ่ ่ ู
• หลักคิดนี ้เองที่ทาให้ colourDNA ใช้ สในการระบุ DNA ของหนังสือ ภาพยนตร์ ร้ านอาหาร และนานาคอนเทนต์ออนไลน์
ี
• วิธีการคือผู้ใช้ จะต้ องเลือกสีที่ชอบ แล้ ว Tag สีนนเข้ ากับคอนเทนต์
ั้
• คอนเทนต์ไหนเป็ นที่ชื่นชอบของชาวสีไหนมากที่สด ความกว้ างของแถบสีจะถูกเฉลียตามปริ มาณการ Tag ทาให้ ผ้ ใช้ สามารถมองแถบสีแล้ วรู้ DNA ของคอนเทนต์นนได้ อย่าง
ุ ่ ู ั้
รวดเร็ ว
• VDO link http://www.youtube.com/watch?v=MdPL4pDj_dw&feature=player_embedded
5
7. 27 Chrome
Digital
MAR
Global
was the world's most used
Digital-stats
browser on March 16th
http://digital-stats.blogspot.com/2012/03/chrome-was-worlds-most-used-browser-on.html
• Chrome temporarily slid ahead of IE with a share of just over 32%.
• Mozilla has only seen a drop of about 5% — while IE is down more than 10%
6
8. ใครๆก็ลงโฆษณาใน Twitter ได้ ! เร็วๆนี ้
27
Digital
MAR
Global
Marketingoops
http://www.marketingoops.com/digital/social-media/twitter-social-media/sme-advertising-amex/
• Twitter เปิ ดตัวกลไกโฆษณาคล้ ายๆ “Adwords” ของกูเกิลแล้ ว โดยแถลงวางตาแหน่งให้ เป็ นระบบโฆษณาสาหรับ SME โดยงานนี ้ร่วมกับบัตรเครดิต American
Express ซึงจะมาสนับสนุนเรื่ องการตัดเงินค่าโฆษณา
่
• VDO link http://www.youtube.com/watch?v=3e5H9b9IM_Q&feature=player_embedded
7
12. 26
Digital
MAR
Global
PSFK
Five digital trends
http://www.psfk.com/need-to-know-sxsw-interactive
• Co-sharing : Digital media is allowing people to trade items , places and favors with one another
• Me-TV : Personalized TV experiences, programming recommendation
• Social pairing : Strangers with similar interest are being connected through smart services.
• Sonic interface : Incorporate sonic-recognition technologies, use audio cues
• Game for good : Gamers use their skill to do social good – improving health, raising funds
11
13. 26
Digital
MAR
Global
Digitalbuzzblog
http://www.digitalbuzzblog.com/infographic-the-value-of-social-loyalty/
SimpliFlying conducted a study on how frequent travellers (who travel at least five times a year) use social media and
there are some interesting take outs:
• Almost 90% of frequent flyers use Facebook regularly
• Over 65% of these users “Like” at least one airline on Facebook
• Over 80% of frequent fliers want to earn loyalty points by recommending the airline to a friend
• 72% of frequent fliers would join a social loyalty program
12
14. social interaction while watching TV
=
Social TV
26
Digital
MAR
Global
Digital-stats
http://digital-stats.blogspot.com/2012/03/people-who-engage-with-social-media.html
• Social TV - the act of connecting with people via social networks while watching television.
• 58% of heavy engagers in Social TV (more than 10 times a week) watch more live TV because they need to be part of
the conversation in real-time.
• Social TV has also made these viewers into more active consumers and influencers.
13
15. 25
Digital
MAR
Global
Buy Chocolate with a
Digitalbuzzblog Facebook Pledge
http://www.digitalbuzzblog.com/buy-chocolate-with-a-facebook-pledge/
• The Anthon Berg Generous Store has introduced a new way to buy your chocolate gifts without the need for any
cash, you simply pay with the promise of a good deed toward a person you care for.
• Instead of a cash register, the store uses iPads where people can log in to Facebook and post their promises to the
profiles of both the giver and receiver of the generous deed.
• VDO link http://www.youtube.com/watch?feature=player_embedded&v=_cNfX3tJonw
14
17. Is this the smartest brand use of Pinterest yet?
23
Digital
MAR
Global
Adverblog
http://www.adverblog.com/2012/03/23/is-this-the-smartest-brand-use-of-pinterest-yet/#more-11881
• A Pinterest campaign for Kotex dubbed ‘Women’s Inspiration Day’
• Targeting 50 influential Pinterest users, taking the time to understand what they pinned and therefore what
interested them.
• Then for each of the influencers they created a customized gift box based on their pins and send to them.
• VDO link http://www.youtube.com/watch?feature=player_embedded&v=UVCoM4ao2Tw
16
18. 23 Searches from iOS
Digital
MAR
Global
Digital-stats
devices
account for 60% of mobile searches in the US
http://digital-stats.blogspot.com/2012/03/searches-from-ios-devices-account-for.html
• As Siri takes a bigger role in iOS, customers will increasingly use voice-assisted search instead of mobile search.
• Siri doesn’t use just Google for search; it can pull information from Bing, Wolfram Alpha and other mobile services.
• Google estimates that mobile is about 20% of all paid search items and iOS is likely the biggest contributor.
17