4. Agenda Arise of “android” Android Ecosystem Fragmentation Application Development Android Market Money Gaining from “AdMob” Suggestion for Developer

5. Arise of “android”

6. Andy Rubin Father of android

7. Android Linux Based Open Source (?) App Development using Java (DalvikVM)

8. Why Google interest on android? Google did pretty great on service on internet But world was going into the “mobility” way, iPhone has proved that Google needed to distribute their services to mobile as well

9. Why Google interest on android? Here is the way “Open Source Operating System” and distribute service through it

11. Version of Android

12. Features Android prior 2.1 are just like alpha and beta version Android 2.1 is full version Android 2.2 and newer are evolution

13. Features Now it could do everything smartphone should be able to do Internet Tethering Full-Featured Bluetooth Stack Turn by Turn Navigation OTA Firmware Update Etc. Some is more than it should be NFC

14. Current Distribution via http://developer.android.com/resources/dashboard/platform-versions.html

15. Historical Distribution via http://developer.android.com/resources/dashboard/platform-versions.html

16. Growth

17. Fragmentation

18. Fragmentation Big problem of android and still be a problem for a while A bit funny that this happens because Android grow too fast

19. Fragmentation Fragmentation appear on both hardware and software Different CPU Different RAM Different ROM Different Screen Resolution Many choices… too many! People don’t like comparing among dozen of similar devices

20. Fragmentation Frequent words we always hear “Android could do xxx… but… you need yyy to do it”

21. Fragmentation It’s real pain for developer

22. Fragmentation However “Fragmentation” make android success like today since it could be served to every “Segmentation”

23. ECOSYSTEM

25. High Growth Rate Incredibly high not only in term of handset count but also OS development New thing and android are walking together

27. Ecosystem Multitasking Android is like village, while application is like house Everyone can “interact” Each application could “throw” data between each other

28. Ecosystem Pluggable application Keyboard Replacement Home Screen Replacement Browser Replacement Hey HeyHey Replacement!

29. Ecosystem Internet is necessary Store data on Cloud

30. Application Development

31. Programming Language Java for application coding Eclipse as IDE Turn Eclipse into Android Development Environment with ADT XML for UI design WYSIWYG UI Designer come with ADT NativeC++ for library (NDK) Link with application using JNI

32. JIT: Java is not just Java JIT (Just-In-Time) make VM run java byte code nearly reach Native Support since Android 2.2 Froyo only

33. Application Development Easy!! Very low learning curve May be too easy… Anyone could develop application for android Pros: You could do it Cons: Your 12-years old kid also could do it Wage…

34. Application Development Application count increase continuously But how about quality?

35. Application Development However, its easiness “change the world” Lower brainpower for development, spend it for “innovation” instead

36. Android Market

37. Android Market

38. Android Market Good and not good… The most open app store ever!! Open … so open … too open … (TBD)

39. Market Publisher

40. Market Publisher

41. Growth Rate

42. Payment Method

43. Revenue Share 70:30

45. Mexico

46. Netherlands

47. New Zealand

48. Norway

49. Poland

50. Portugal

51. Russia

52. Singapore

53. South Korea

54. Spain

55. Sweden

56. Switzerland

57. Taiwan

58. United Kingdom

60. Android Market It’s real hard to sell application on Android Market because…

61. Android Market More than 70% of app in Android Market are …FREE…

62. 3 steps of dead Paid App Free App + Ads Free App without Ads Spam

63. 3rd Party Android App Store

64. 3rd Party Android App Store

65. Main source of Google revenue Advertisement

66. Money gaining from “AdMob”

67. AdMob

68. 1,000,000 USD per month from Ads! 8,000,000 Downloads… 4 THB per download per month

69. AdMob Might be the BEST way to gain money from Android Market for general developer Ads-based application is long-tailed model, not much but last long (with proper condition)

70. AdMob So if you want to be rich with AdMob, develop some addictive application like … Twitter Client

71. AdMob Ads is now a bit treated like “unwanted”, so you have to weight. Think before put it on application or your app might be fail

72. Truth about Android

73. Truth about Android It’s Linux and it’s your money that buy the device but you have no right to access it as root (in the right way)

74. Truth about Android All of those lnw devices are rooted device … and sure … warranty void

75. Truth about Android Wanna flash your device with custom ROM? Please say goodbye to warranty then.

76. Truth about Android You, Thai user, wanna buy app in Android Market? … Root it!! … Warranty? … … …

77. Suggestion for Developer

78. Way to survive Don’t make application, make “Service”

79. Way to survive Make online app not offline app

80. Way to survive If you decide to do offline app, update it frequently

81. Way to survive Content is king but developer who has own content is king of king

82. Way to survive Make Unique app not just any app, you still have some hope to sell it

83. Way to survive The all-time highest buying rate is always “Game” and still be like this forever But hey!! No Sudoku No Snake please!!

84. Way to survive “Return rate” is the most important

85. Way to survive Don’t develop app you want, develop app user want!

86. Way to survive Each device has different target, match the app with device for best result

87. Way to survive Use Android 2.1 SDK as base SDK, it supports more than half of devices in market

88. Way to survive Don’t think you could be rich with single application, do more and more!!

89. Way to survive These days android has quite high app demand rate, doing project-based is great way to go!

90. Way to survive At last… don’t sell retail application for Thai people if you need to gain money … sorry but it’s the truth (-0--)…

91. Android Tomorrow

92. Android Tomorrow Fragmentation still be there, live with it New thing will happen nearly everyday, keep your eye on it More and more devices are coming, prepare for it

93. Conclusion

94. Conclusion Every OS has its strong and weak point. Don’t be so serious with it. However you have to study finding the way pass through those weak point and there you are “success”

95. Any Question?

96. The End!