The implications of socual media for public sector information - a practical guide, presented at 'Managing Public Sector Information' Kable / The Guardian conference 1st March 2011

1. Ticket Success Media Your Social To The implications of social media for public sector information - a practical guideAngus Fox, Multizone Limitedwww.multizone.co.uk @multizone Follow us on

3. Audience, Fans and Follower Engagement

4. Community Mapping and Management

5. Brand Reputation and Advocacy Management

6. Viral and Word of Mouse Marketing

7. Influencing the Influencers

8. Product Promotion and Placement

9. Monitoring Discourse and Sentiment

10. Social Media Adoption Appraisal Service

11. Social Media Marketing Strategy

12. Integrating Social Media into your Marketing Mix

13. Social Enterprise Strategy

14. Social Media Technology Advisory Services

15. Monitoring, Measuring and Analysis Services

16. Social Media Marketing Campaigns that Deliver

17. Outsourcing your Social Media OperationsWin a £500 Social Media Maturity advisory session using our powerful methodology Enter by visiting www.ezone.co.ukand pressing the blue tweet button Or by following @ez0ne on twitter Tweet today and you could also win an iPod shuffle (offer available until 30/6/2011)

18. Topics An orientation to real time information networks and social media Understanding how is social media currently being used and how can it be applied in a public sector context Integrating social media into your existing information strategy

19. An orientation to real time information networks and social media What For? What Networks? To What End? What Tools?

20. Social Media Revolution

21. What are they doing? http://www.wordle.net/show/wrdl/3005755/Social_Network_Use

22. When are they doing it? Answer: Now! “Not a social network, we are an Information Network”. Twitter

23. Why is this important? How else can you deliver service quality improvements with diminished budgets?

24. Why should the PUBLIC SECTOR care? Because you are missing the conversation if you do not engage

25. Engage with what and How? What kinds of networks? Blogs Micro Blogs Comments Reviews Sites News Audio Video Personal Local Company Market Sector Analysis Using Tools to listen RSS feed aggregators Google Reader (Web) NetNewsWire (Mac) FeedDemon (Win) Feed Aggregation Sites Socialmention.com Tweetgrid.com Social Listening Platforms Workstreamer.com (free)

26. Tracking - socialmention Search Term Likelihood of discussion Repeatedly discussed Results Influence Keywords

27. Hashtags (#) Sources

28. Listening - Workstreamer Tone Cloud

29. Listening - tweetgrid http://www.tweetgrid.com/

30. Visualisation FOR insight Staying engaged, these are examples of the many free and paid for tools you can use for visualisation of information

31. StreamGraph After the session I ean a streamgraph for Croydon for an attendee. Look at the Twitter conversation the previous night! It was an opportunity to engage! http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php

32. Become engagement Detectives mentionmap tweepskey

33. Social influence Klout Peerindex http://klout.com http://www.peerindex.net

34. Waves or echoes http://moritz.stefaner.eu/projects/revisit/#/%22first%20great%20western%22/FGW/200/false

35. Engagement Timeline TwitterStreamGraphs Real uses for these things Deciding when to engage with a post, comment or tweet Understanding the terms and tags that get attention Working out who is relevant and what their connection is Experiment and be brave, this is all new, social gurus don’t know the answers Set your calendar to tweet things in the right place at the right time with www.twical.net

36. www.twiCal.net Need a reminder to Tweet? A simple open source driven calendar to twitter web service Allows you to upload, add, mute, delete, edit and tweet your personal calendar events. A project set by Multizone for the WarbleCamp Developer camp, and of real value to event data tweeters Actively used, free service Seeking more users Automatic Calendar Tweets

37. Integrating social media into your existing INFORMATION strategy Community Engagement

39. eInfluencers

40. Market Mavens

42. Frequency of posts

43. Value of posts

44. Authenticity/reliability of posts/trust

45. Responsiveness Behaviours & preferences are now ‘self reported’ The New Influencers 20% of user communities

46. Governance and Culture

47. Surrey Police A demonstrator for live deployment in Surrey All open public networks New analytics Mobile Phone social engagement app for the public Mobile Phone social app for SNT members Built in taxonomy from jargon to social terms Built in governance Automatic Twitter Updates Live end March 2011

48. Phenomenal Interest Screenshot © 2011 Multizone Limited. All rights reserved.

49. Social Media Transparency Trust / Brand Authenticity Sense of purpose = People are the brand = Sincere, real = Intention + Interest “If people are the brand, and their sincerity and sense of purpose is the key to social engagement success, then a long and uncomfortable look at the capabilities of people in the organisation will illuminate whether it can succeed exploiting the potential of engagement for growth” – Angus Fox

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