#BLNMIM 2012 - Multizone Mobile Apps for engagement with the community

Angus Fox
Director, Multizone Limited
Twitter: @nuxnix

AGENDA ABOUT US
 Independent UK based company
 Who we are..  Certified onshore developers
 Examples of our apps..  Active in the mobile and social community

 Surrey Police in England  Specialist
 G-Cloud connected mobile apps
 Tayside Police in Scotland  Specialist Cloud Professional Services
 Entire focus on social mobile apps
 The market potential..
 Proven
 Police deployments in Tayside and Surrey

 Winner
 Codestrong 2012, Mobile innovation award
 Home Office, Trailblazer phase 2
 Business of the year, 2012, Leatherhead
and District Business Awards

28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 2

1. Cost reduction through
transformed service delivery and
diversion

2. Challenge the notion that
everyone in Police needs secure
expensive devices

3. Exploit social networks to build
confidence in what officers are
doing and engage with the public

4. Use only open or public data
 Open data, public networks
 No data protection issues

 Police give quick updates, without
wasting time
 resulting in online social influence
 addressing criticism head-on
 leading to an increased confidence in policing

 The public see what’s happening
 locally
 right now on their phone

 Holds the police to account
 mobile
 two-way engagement

 Enables a culture shift with governance
built-in
 Costs much less than traditional
communications.


Timely genuine
updates provide
increased visibility

Advocacy by the Insight for the
public public

Confidence in the
organisations
activities


The Police Apps send updates The Public Apps provides police news


 Two-way
 See what officers are
doing to keep us safe
 Reply via twitter, email
or call
 Encourages community
involvement
 Searchable by a wider
audience using social
tools
 Open, transparent and
accountable

 Published crime data

 Improves transparency

 Easy to Share

 In a format that is easy
to consume on a
mobile phone


10
100,000
550
6050

Proof that app is more
accessible than
twitter?

7000

11x
6000

5000

4000

Amplification of 3000
messages to tens of
thousands of local 2000
people through the app
& social networks
1000

0
Twitter Downloads

 Top down leadership approach open to
transformation and culture shift
 Instead of finding reasons not to engage with
us Surrey asked ‘what could you do’ and for
how much?
 Willingness to take a risk with a local
company
 Passion for neighbourhood policing and for
social media
 And asked ‘could you just add Crime Mapper’

1. Executive Management support
2. Level setting and buy-in at all levels
3. Insight into policing and social engagement
4. The right features in the software we
developed
5. Mobile Network operator buy-in and support
6. Perfect launch execution


 Surrey Police and
Multizone worked
together to get
Vodafone interested to
pilot test the apps and
devices in one borough
 For the rollout
Vodafone supplied over
500 new HTC Android
based phones for
officers


 We have an unapologetic
UK Public Sector initial focus on policing
 Encouragement but little
or no budget
 Lots of vested interests
Blue Light services Government  Size and complexity of
market for a small business
like ours
 On-going distaste for
Local mobile & social media
Police Fire
Authorities
 Desire to control the
message

 By overcoming inhibitors to UK
public sector procurement
1. Now we are G-Cloud authorised
 Transparent pricing
 No need to tender
 Compliant with The Public Contracts
Regulations 2006

2. All public sector in the UK can
 set criteria or requirements
 ‘click to buy’

3. Fixed price first three month
deliverable with set return on
investment objective
 Overcomes ‘how do we start’, ‘what
will we get’ and hand wringing
analysis paralysis
Visit the CloudStore


 We knew we needed 2  Now we have them we
great case studies as can market to
the first building block  Over 40 UK Police Forces
 Similar other Blue Light
Services
 Over 17,000 public
entities in the UK
 Other countries with
similar approaches to
public accountability and
social engagement

Angus Fox – Director, Multizone Limited
Twitter: @nuxnix


#BLNMIM 2012 - Multizone Mobile Apps for engagement with the community

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#BLNMIM 2012 - Multizone Mobile Apps for engagement with the community