Is there a connection between fashion and personal identity?How do they all connect to PR/Marketing. In today's business world, it's all about the look. Professionals care about their look to get hired, and then once hired they care about the look of their clients. My studies have proven there is a connection between fashion sense and personal identity, no matter what class or socioeconomic standard you live in. What does this connection mean? How is fashion a social construct?

1. Fashion and Personal
Identity
by Nikki Vergakes

3. Population / Sample
87
participants
total
anyone who does or does not
identify as a fashionable
person.
Population
non-probability
convenience
volunteer

4. Methods
qualitative methods
Survey
intercoder reliability
generalizability
- Self-perception,
fashion, sense and
fashion habit questions
- Google Docs
- open-ended multiple
choice, liker scale
Interviews- fashion bloggers
- similar questions
- email
- two

5. Risks / Benefits / Ethics
Risks
Benefits
Ethics
psychological risks
time taken away
socioeconomic benefits to the fields
of comm and psych
self-awareness
ensure no discrimination
in questions

7. Limitations
Spreadsheet
calculations
Survey
dishonesty

8. 69% of participants said they considered themselves to be fashionable.
Those who identified themselves as fashionable agree that they feel a
connection between their personality and fashion sense.
Even those who are “unfashionable” feels one.

9. Those who are think they’re fashionable seem to be more independent and confident.
71 % of survey participants do not hold compliments on clothes to a high standard
61% of those people who consider themselves fashionable disagree that their
self-perception is based off of what others think of them, but 50% of those who
are “unfashionable disagree.

10. “You express your emotions and personality through your
fashion sense-it identifies you.”
- Interviewee 1
Interviewee 1 “[has] gained self confidence and assurance of myself [she’s]
began to care less and less what other people think.”

11. Whether fashionable or not, participants take minimal
time to get ready. 43.4% between 10-30 minutes.
Same with money on clothes 41% of participants spend
between $50 and $100 every six months

12. Clothing as A Social
Construct
Stereotyped
Clothing
“That’s so you”
Personality
Words

13. Future Research
Does the clothes makes the
identity or does the identity
make the clothes?
Smart Consumers