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Hybrid Delivery Approach for OTT Contents
- 2. OTT Challenges
Audience
2015 : 3 Billions people online
2020 : 5 Billions
Content
4K streaming by Netflix (11 to 16 Mbps)
Habits
Streaming hours viewed > DVDs and Blu-Ray hours viewed (USA 2012)(1)
TV like experience
Connectivity
Average Peak BW is 18.9 Mbps (Q2 2013)(2)
5,7 connected device / home in 2014 (USA)(3)
©2014 AKAMAI | FASTER FORWARDTM
- 3. CDN / Existing Model
Existing Model:
Unicast
Cache
Akamai
> 140 000 servers
> 1200 Networks/ISP
Peak Traffic > 21 Tbps
IaaS
PaaS
SaaS
(≈ 9 Millions HD streams 720P/H264/2,5Mbps)
Tomorrow?
2,5 B users * 10 Mbps = 25 Pbps = 25 000 Tbps ( X 1 000 !)
©2014 AKAMAI | FASTER FORWARDTM
- 4. CDN OTT / The New Model
Existing Model:
Unicast
Cache
+
Multicast
Pre-positioning
Client Assisted Delivery
+
Optimization with transport protocols
IaaS
PaaS
SaaS
©2014 AKAMAI | FASTER FORWARDTM
- 5. CDN OTT / Requirements
Future proof but also non disruptive:
Works with existing ingest, DRM, targeting & authentication
Uses existing player technology
ABR and advanced features like DVR
Format agnostic: HLS, HDS, Smooth and DASH
©2014 AKAMAI | FASTER FORWARDTM
- 6. CDN OTT / Hybrid Delivery Approach
Multicast
Delivery
Intelligent
Prepositioning
Peer
Assisted
Delivery
HTTP/UDP
protocol
DISTRIBUTION / CACHING
©2014 AKAMAI | FASTER FORWARDTM
- 10. Multicast
Delivery
HTTP / UDP Protocol
Intelligent
Prepositioning
Peer
Assisted
Delivery
HTTP/UDP
protocol
This new protocol prevents packet loss and latency by
using(6):
Hybrid HTTP/UDP Transport Protocol
Forward Error Correction
Advanced Congestion Control
Approach:
• Platform integration
• SDK : Android, iOS, Web
App layer
integration
Initial Results
• ½ the startup time
• 2x – 5x the bit rate
• 10x fewer rebuffers
Service
layer
integration
©2014 AKAMAI | FASTER FORWARDTM
- 11. CDN OTT / Applied Situationally
Multicast
Delivery
Intelligent
Prepositioning
Peer Assisted
Delivery
HTTP/UDP
protocol
DELIVERY / CACHING
Devices
Connectivity
Context
Content
©2014 AKAMAI | FASTER FORWARDTM
- 12. CDN OTT / Applied Situationally
Home
3G/4G
Public Wifi
Caching
✔
✔
✔
Multicast
✔
✖
✖
Intelligent
Prepositioning
✔
✖
✖
Peer Assisted
Delivery
✔
✖
✔
HTTP/UDP
✖
✔
✔
©2014 AKAMAI | FASTER FORWARDTM
- 13. CDN OTT / Conclusion & Challenges
Next generation platform will be a combination of :
1. “Larger” footprint
2. Technical Delivery Diversity
Challenges are :
ISPs agreement and business model
Technologies combination
Transparency for users
QoS / QoE
Analytics
©2014 AKAMAI | FASTER FORWARDTM
- 15. LINKS
(1) IHS http://money.cnn.com/2012/03/22/technology/streaming-movie-sales/
(2) Akamai State of the Internet Q2 2013 http://www.akamai.com/stateoftheinternet/
(3) NPG Group https://www.npd.com/wps/portal/npd/us/news/press-releases/internet-connecteddevices-surpass-half-a-billion-in-u-s-homes-according-to-the-npd-group/
(4) Wall Street journal http://online.wsj.com/article/PR-CO-20140106-902968.html
(5) Beet.TV http://www.beet.tv/2013/12/akamaicisco.html
(6) IBC2013 http://fr.slideshare.net/kfostervmx/multi-network-forum-ibcakamai-final
©2014 AKAMAI | FASTER FORWARDTM