The document is a newsletter for the NorthWest Marketing Research Association (NWMRA) that includes: a message from the president, editor's note, Q&As with members, information on upcoming events, and financial statements. It provides information on leadership, member profiles, and organizational updates and finances for the NWMRA.

1. The Newsletter for the NorthWest MRA
Fall 2012
TOPLINE
FALL 2012
IN THIS ISSUE OF TOPLINE
Message from the President Chris Robson _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Editor’s Note Brian Parker _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Q&A with Andres Grunbaum_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
MRA meets Susan Reale _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Q&A with Robert Beanland _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
#MRX _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Upcoming Events Calendar _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Financial News and Notes _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
The NorthWest Marketing Research Association

2. TOPLINE
The Newsletter for the NorthWest MRA
Fall 2012
Message From The President
A Sustainable You
“As you can see, we are a part of the
Industry eco-system”
Chris Robson, Northwest MRA
Welcome
everybody
to
the
2012-­‐2013
year
of
the
Northwest
Chapter
of
Chris Robson
Parametric Marketing
President, NorthWest MRA
The NorthWest Marketing Research Association

3. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Editor’s Note
Brian Parker
Brian Parker
watchLAB
Editor, NorthWest MRA
The NorthWest Marketing Research Association

4. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Q&A
with Andres Grunbaum
Q: How did you come to make a career in the field
Andres Grunbaum
PureProfile
of Market Research?
A:
Q: What part of this field do you find the most satisfying? What part do you find most
frustrating?
A:
Q: If you had to impart wisdom to someone new to the field of Market Research, what would
it be? Do you have any memorable stories of lessons learned the hard way?
The NorthWest Marketing Research Association

5. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
A:
Q: What is the name of your company and what do you consider your team’s specialization
in the field?
A:
Q: Why have you chosen to volunteer your time with the NWMRA?
A:
Q: Why have you chosen to volunteer your time with the NWMRA?
A:
Q: Of all of the past NWMRA events you have attended, which was the most memorable,
and why?
A:
Q: What are you looking forward to most while working with the NWMRA this year?
A:
Q: Tell us something interesting about you.
A:
The NorthWest Marketing Research Association

6. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
NWMRA meets:
Susan Reale
Susan Reale
Partner, Senior Consultant
REALeResearch
Q: How long have you been in Market Research?
A:
Q: Are you doing research online as well as in person?
A:
The NorthWest Marketing Research Association

7. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Q: What's new out there? What are clients now asking for that you didn't hear 2 years ago,
or 5 years ago?
A:
Q: You've done tons of usability tests, what are the most important things clients need to
know when starting or redesigning a website?
A:
Q: Everybody seems to have a take on social media and the effects it continues to have on
Market Research. How do you feel about it as a tool for marketers in general? What role does it
play in the research you do?
A:
The NorthWest Marketing Research Association

8. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Q: How do you engage participants? What's the trick to opening them up? What shuts them
down?
A:
Q: There's a lot of talk, blog posts, etc. these days about the quality of Market Research. With
so many providers out there competing on price, how does quality fit in and how do you
determine/find quality suppliers?
A:
The NorthWest Marketing Research Association

9. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Q: What's your favorite new website, gadget, or piece of technology?
A:
Q&A
With Robert Beanland
Q: How did you come to make a career in the field of
Market Research?
Robert Beanland
Thynkster
Q: What part of this field do you find the most satisfying? What part do you find most
frustrating?
A:
The NorthWest Marketing Research Association

10. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Q: If you had to impart wisdom to someone new to the field of Market Research, what would
it be? Do you have any memorable stories of lessons learned the hard way?
A:
Q: What is the name of your company and what do you consider your team’s specialization
in the field?
A:
Q: Why have you chosen to volunteer your time with the NWMRA?
A:
Q: Of all of the past NWMRA events you have attended, which was the most memorable
and why?
A:
Q: What are you most looking forward to while working with the NW MRA this year?
A:
The NorthWest Marketing Research Association

11. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Q: Tell us something interesting about you.
A:
Tweets from around the #MRX twittersphere
#MRX
The NorthWest Marketing Research Association

12. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Upcoming Events:
NorthWest MRA
November
6th
2012
-­‐
The NorthWest Marketing Research Association

13. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Financial Statements:
NorthWest MRA
Marketing Research Association,
NorthWest Chapter
Balance Sheet
As of August 31, 2012
Total
ASSETS
Current Assets
Bank Accounts 44,983.29
Total Current Assets $44,983.29
TOTAL ASSETS $44,983.29
LIABILITIES AND EQUITY
Liabilities
Total Liabilities
Equity 44,983.29
TOTAL LIABILITIES AND EQUITY $44,983.29
The NorthWest Marketing Research Association

14. The Newsletter for the NorthWest MRA
TOPLINE Fall 2012
Financial Statements:
NorthWest MRA
Marketing Research Association,
NorthWest Chapter
Profit & Loss
July -­ August 2012
Total
Income
Event Atendees 270.00
Membership Dues 85.00
Total Income $355.00
Expenses
Banks & Charges 30.00
Dues & Subscriptions 25.90
Event Expenses 0.00
Event Expense -­ Portland 729.00
Total Event Expense 729.00
Paypal Fees 72.66
Website 69.91
Total Expenses $927.47
Net Operating Income -­572.47
Other Income 0.00
Interest Earned 1.83
Total Other Income 1.83
Net Other Income 1.83
Net Income $-­570.64
The NorthWest Marketing Research Association