Blair Cobb, AOL's Senior Director of Cause Marketing
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Blair Cobb, AOL's Senior Director of Cause Marketing
- 1. Making an Impact in the Workplace Blair Cobb Senior Director, Cause Marketing @bcobb104
- 3. After 2.5 Years on the Job…
- 4. It Was Time to Get Creative
- 5. So I Dared to Have a Bold Conversation
- 6. Then AOL Impact was Born
- 7. Some Highlights to Date Creating Impact for Non-Profits & Advertisers CAUSE MODULE ON AOL.COM 19 billion impressions, 400+ non-profits, $400,000+ raised AOL MAIL SIGN-IN PAGE 827 million impressions, 33 non-profits, $75,000 raised YOU’VE GOT VIDEO SERIES ON AOL.COM 21 celebrities, 5.2mm video views, $50,000+ in money raised 7
- 8. Exciting Things to Come IMPACT SITE REDESIGN: 8
- 9. Some Things to Keep in Mind… • Remember, everyone is human • Never assume that executives have all the answers • Don’t equate your value to your college graduation date • Ask yourself, what’s the worst that can happen?
- 10. And Most Importantly… Never stop learning and creating.
- 11. What Impact Will you Have? Blair Cobb Senior Director, Cause Marketing @bcobb104
Notes de l'éditeur
- In New York, you spend so much of your time at work or thinking about work, all the more reason to do something you’re passionate about. Money will always come
- Remember they were likely in that position at one point tooPeople love talking about themselves