การวิเคราะห์เพื่อการกำหนดกลยุทธ์ BCG

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Walailak University

Formation Business Technologie

2
1.

BCG Matrix

BCG

Boston Consulting Group

Matrix

4

Star

Question

Cash

Mark

cow

Dogs

2.

SWOT

Analysis

Opportunities)

-

Threats)

Strength)

Weakness)

Bench
marking)
Standard)

International

BCG Matrix
BCG
Matrix
GE
Electric)
matrix

Boston Consulting

General

Group BCG)

BCG

1.

Relative

Market

Share)

2.

Market
Market

BCG Matrix
1. Star

2. Cash
Cow

Attractiveness)
Growth

Rate)

Star
packaging
3. Question
Marks

4. Dogs
Question Marks
Question
Marks

dogs

Market

Share

Star
Star

dogs
Cash

cows
cows

Market

Share

dogs
Star, Cash cows
dogs

Cash

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การวิเคราะห์เพื่อการกำหนดกลยุทธ์ BCG

1. 2 1. BCG Matrix BCG Boston Consulting Group Matrix 4 Star Question Cash Mark cow

2. Dogs 2. SWOT Analysis Opportunities) - Threats) Strength) Weakness) Bench marking) Standard) International

3. BCG Matrix 1. 2. 3. SWOT

4. BCG Matrix BCG Matrix GE Electric) matrix Boston Consulting General Group BCG) BCG

5. 1. Relative Market Share) 2. Market Market BCG Matrix 1. Star 2. Cash Cow Attractiveness) Growth Rate)

6. Star packaging 3. Question Marks 4. Dogs Question Marks Question Marks dogs Market Share Star Star dogs Cash cows cows Market Share dogs Star, Cash cows dogs Cash