James McHale Jr from JP McHale Pest Management gives a presentation on Integrated Pest Management from an Urban Prospective.

1. 1
Integrated Pest Management
from an Urban Pest
Management Perspective

2. 2
Integrated Pest Management
(IPM) Defined
• A sustainable model of managing pest
pressure.
• Employs biological, cultural, physical,
and least toxic pest control products.
• Long-term results.
• Minimize economic, health and
environmental exposure.

3. 3
Methods
Monitoring programs for early detection.
Tools:
• Insect monitors
• Insect light traps
• Rodent devices
• Pheromone lures

4. 4
Examples of
control methodology
• Physical: (HEPA Vacuums, etc.)
• Cultural: (Climate Control, etc.)
• Biological: (Insecticidal Soaps, etc.)
• Pest Management Products:
(Natural plant-based derivatives, etc.)

5. 5
Choosing a product
• Formulation is key
• Baits and gels
• Target-specific
• Dust formulations
• Wettable powders
• Arbor care products

6. 6
Action Thresholds
• The point at which exceeding pest
pressure or environmental conditions
will become an economic threat, public
health concern or environmental risk.
• Suppress pest population levels below
pre-determined threshold levels.

7. 7
Urban Pest Management
(UPM)
• Deals with social and economic
conditions in their entirety.
• Public Health, Economics and
Aesthetics are the core principles.
• Pre-determined action thresholds are
very often zero!

8. 8
Agricultural
Pest Management (APM)
• APM practices accepted as necessary
in the production of food, fiber and
animal husbandry.
• APM thresholds vary; low levels of pest
populations tolerated.
• APM: production trumps aesthetics.

9. 9
Core Principles
of UPM-Public Health
• Bed Bugs
• Mosquitoes
• Deer Ticks
• Wasps

10. 10
Core Principles
of UPM-Economics
• Cockroaches
• Eastern Subterranean Termites
• Bed Bugs

11. 11
Core Principle
of UPM-Aesthetics
• Lawn Care
• Arbor Care
• General Pest Control

12. 12
Most common pest problems
in the Urban Pest
Management industry
• Bed Bugs
• Carpenter Ants
• Eastern Subterranean
Termites
• Mice
• Rats
• Wasps
• Deer Ticks
• Stored Product Pests
• German Cockroaches
• Flies

13. 13
Residential Market
• 3-4 visits annually.
• Homes examined for all types of pests.
• Identify vulnerable conditions to
infestation.
• Target seasonal pests.
• Treat potential harborage sites;
seal avenues of entry.

14. 14
Commercial Market
• Brand and reputation.
• Early detection and awareness.
• Access to data and information.
• Monitoring programs more aggressive.
• All monitoring devices cleaned, dated
and examined every visit.
• Work may need to be done discretely,
at night.

15. 15
Business Practices

16. 16
Residential Target Audience
• Manager of the home, usually a female.
• Talk about results of the service,
peace of mind.
• Use soft colors to appeal to women.
• Protecting their family
from pest-related
health threats.

17. 17
Commercial Target Audience
• Property Manager, Business Owner,
Director of Housekeeping, General
Manager, Purchasing Agent
• Brand Protection/Reputation
• Partnership between client and us.
• Flexible scheduling, same technician,
easy access to reports, etc.

18. 18
Keys to success
in Urban Pest Management
• Consumer perception:
commoditized
• Brand building and
innovation
• Effective marketing
and information

19. 19
Keys to success
in Urban Pest Management
(continued)
• Bundle services
• Bilingual staff members
• Experience and training
• Advanced technology
• Accept all forms of payment
• Price equals perceived value

20. 20
Guarantees
• Complimentary visits in between
regularly scheduled examinations.
• Money-back guarantees for
dissatisfaction.
• Because of methodology, home will be
relatively free of pests.

21. 21
THANK YOU!