Talk at the conference "Videojuegos como herramienta de persuasión y comunicación", Universidad de Vigo, Spain. 26 October, 2018

1. @nzagalo
Persuasive Game Design
Nelson Zagalo, University of Aveiro - Portugal
Pontevedra, 26 October 2018

2. @nzagalo
Do Something Do Something
Do Something
Do Something
Do Something
Do Something
Do Something
Do Something
Do Something
Do Something
Do Something
Do Something
Do SomethingDo Something
Do SomethingDo Something

3. @nzagalo
To Do, players need:
1. Motivation
2. Ability
3. Prompts h"ps://www.behaviormodel.org/

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1. Motivation
h"ps://virtual-illusion.blogspot.com/2015/06/porque-fazemos-o-que-fazemos.html
Self-Determination Theory, by Deci and Ryan

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Progress Principle by Teresa Amabile
Small Wins
Breakthroughs
Forward Movement
Goal completion
1. Motivation
h"ps://virtual-illusion.blogspot.com/2016/11/the-progress-principle-2011.html

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2. Ability

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FLOW: Intense and focused concentration on the present moment an autotelic experience.
2. Ability
Games are nothing
more than
Learning Machines

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Motivation and Ability

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Prompts?

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Influence by Robert Cialdini
h"ps://www.influenceatwork.com/principles-of-persuasion/

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https://virtual-illusion.blogspot.com/2014/02/seis-factores-da-comunicacao-viral.html
Contagious by Jonah Berger

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https://virtual-illusion.blogspot.com/2017/04/por-que-nao-conseguimos-parar-de-olhar.html
Irresistible by Adam Alter
1 - Goals,
2 - Feedback,
3 - Progress,
4 - EscalaEon,
5 - CliHanger,
6 - Social InteracEon

13. @nzagalo
h"ps://virtual-illusion.blogspot.com/2018/09/a-psicologia-por-detras-de-fortnite.html
Case: Fortnite
Reciprocity
Scarcity
Consistency
Liking
Consensus
Goals
Feedback
Progress
Cliffhanger
Social Interaction

14. @nzagalo
Zagalo, N., (2011), Porque Jogamos Jogos Sociais: Mecânicas de Persuasão, (Why do we Play
Social Games: Persuasion Mechanics), Revista de Comunicação e Linguagens, CECL-FCSH-UNL,
Lisboa, Nº 42. ISSN: 0870-7081
Zagalo, N., Gonçalves, A., (2013), Social Interaction Design in MMOs, in Thorsten Quandt and
Sonja Kröger (Eds), "Multiplayer: The Social Aspects of Digital Gaming", Routledge, (pp. 134-144),
ISBN: 978-0415828857
Nelson Zagalo, Ana Amélia Carvalho & Inês Araújo, (2016), Elementos do design de videojogos
que fomentam o interesse dos jogadores in Revista Educação, Sociedade & Culturas, número 48,
CIIE/Edições Afrontamento, ISSN: 0872-7643