This guide provides an overview of what Pinterest is, why it's important, and how to use Pinterest for marketing your business. It includes best practice tactics, how-to tips on getting started and brands worth studying as best practice marketers on the service. Pinterest's meteoric rise has captured the imagination of brands looking to connect with highly sought after consumers (women) who are intentionally engaging with and sharing products and brands with their networks. The 12-million+ monthly unique visitors and heavy, repeat use (88.2 minutes/month) make it even more intriguing. Because of its highly visual interface, Pinterest is best suited to brands and companies who can depict their products and services through compelling photographs and imagery. Brands can use engaging imagery to capture the attention and affinity of Pinterest users, building engagement, sharing and referral traffic and sales. Brands that lack visual assets will find Pinterest a difficult network to leverage due to its interface and focus on visuals. To be successful, brands must go beyond simply promoting their own products and services, as Pinterest users expect brands to be actively involved in sharing (via 're-pinning') and curating images that fit the brand style. The social networks looks down on overly self-promotional content, so a balanced approach to sharing is required for success on Pinterest.

1.
The Rise of Pinterest
The New Pinomenon:
The Rise of Pinterest
What Pinterest Means to Your Business and How
to Capitalize on It.
15721
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oakcreektrail.com

2. The Rise of Pinterest
Executive Summary
Pinterest,
the
new
interest-­‐based
social
network,
has
captured
the
imagination
of
Internet
users
to
become
a
top
10
social
network
in
a
matter
of
months.
With
more
than
12
million
monthly
unique
visitors,
Pinterest
is
now
the
seventh
most
popular
social
network,
ahead
of
Google+,
and
just
behind
LinkedIn.
Not
only
is
the
speed
of
its
rise
interesting;
but
also
the
audience
make
up
and
its
ability
to
drive
traffic
to
participating
sites
have
made
it
an
important
new
opportunity
-­‐-­‐
particularly
for
lifestyle
brands.
Pinterest's
audience
is
overwhelmingly
female,
and
focused
on
lifestyle
interests
such
as
Design,
Cooking
and
Food,
Fashion,
Wellness
and
other
similar
categories.
Because
items
that
are
'pinned'
to
the
network
contain
the
source
links
with
the
item,
Pinterest
refers
high
levels
of
traffic
back
to
sites
where
the
original
content
is
housed.
In
fact
Pinterest
now
refers
more
traffic
to
many
sites
than
Twitter
and
Google+.
Pinterest
represents
the
rise
of
a
new
class
of
social
networks
called
‘niche
networks’
that
satisfies
gaps
left
in
the
social
experience
by
sites
like
Twitter
and
Facebook.
Because
Pinterest
is
based
around
interests
instead
of
people,
it
connects
people
to
things/brands/ideas/places
in
addition
to
one
another.
If
you'd
like
help
in
developing
your
Pinterest
strategy,
creating
or
managing
Pinterest
promotions,
or
setting
up
your
Pinterest
presence
please
don't
hesitate
to
contact
us
at
Morgan@oakcreektrail.com.
Our
Take
Pinterest's
meteoric
rise
has
captured
the
imagination
of
brands
looking
to
connect
with
highly
sought
after
consumers
(women)
who
are
intentionally
engaging
with
and
sharing
products
and
brands
with
their
networks.
The
12-­‐million+
monthly
unique
visitors
and
heavy,
repeat
use
(88.2
minutes/month)
make
it
even
more
intriguing.
Because
of
its
highly
visual
interface,
Pinterest
is
best
suited
to
brands
and
companies
who
can
depict
their
products
and
services
through
compelling
photographs
and
imagery.
Brands
can
use
engaging
imagery
to
capture
the
attention
and
affinity
of
Pinterest
users,
building
engagement,
sharing
and
referral
traffic
and
sales.
Brands
that
lack
visual
assets
will
find
Pinterest
a
difficult
network
to
leverage
due
to
its
interface
and
focus
on
visuals.
To
be
successful,
brands
must
go
beyond
simply
promoting
their
own
products
and
services,
as
Pinterest
users
expect
brands
to
be
actively
involved
in
sharing
(via
're-­‐pinning')
and
curating
images
that
fit
the
brand
style.
The
social
networks
looks
down
on
overly
self-­‐promotional
content,
so
a
balanced
approach
to
sharing
is
required
for
success
on
Pinterest.
We
recommend
that
any
client
who
meets
the
following
criteria
engage
on
Pinterest
to
leverage
the
audience,
rapid
sharing,
referral
traffic
and
visual
branding
opportunity:
15721
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3. The Rise of Pinterest
• Has
a
brand,
product
or
service
that
is
in
a
lifestyle
category
such
as:
Art,
Architecture,
Home
Decor,
Apparel
and
Fashion,
Kids,
Food
and
Drink
and
similar
categories.
• Is
willing
to
share
and
curate
products
and
images
other
than
their
own.
• Have
powerful
images
of
its
products
or
services
that
will
fit
with
the
visual
sensibility
of
the
network.
For
clients
who
can
meet
these
conditions,
we
believe
Pinterest
represents
a
new,
fast-­‐growth
opportunity
in
the
social
web
that
can
be
more
successful
than
generic
channels
such
as
Twitter
and
blogs.
Pinning Down Pinterest
Pinterest
can
best
be
described
as
an
online,
social
inspiration
board
that
allows
users
to
share,
curate
and
connect
with
other
users
of
the
service
around
products,
ideas
and
interests.
Stats
Pinterest
received
nearly
12
million
monthly
unique
visitors
in
February,
according
to
comScore.
This
places
Pinterest
seventh
most
popular
social
network.
Pinterest
now
refers
more
traffic
to
sites
than
YouTube,
LinkedIn,
Google+
and
Twitter.
Pinterest
users
spend
88.2
min/month
on
the
service,
placing
it
third
only
behind
Facebook
(394
min/month)
and
Tumblr
(141.7
min/month).
More
than
80%
of
pins
are
repins.
Etsy
is
the
leading
contributor
to
new
pins,
accounting
for
3%
of
all
pins.
Women
make
up
82%
of
Pinterest
users.
Top
10
Categories
on
Pinterest
-­‐
via
RJ
Metrics
1. Home
(17.2%)
2. Arts
and
Crafts
(12.4%)
3. Style/Fashion
(11.7%)
4. Food
(10.5%)
5. Inspiration/Education
(9.0%)
6. Holidays/Seasonal
(3.9%)
7. Humor
(2.1%)
8. Products
(2.1%)
9. Travel
(1.9%)
10. Kids
(1.8%)
15721
Bernardo
Heights
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San
Diego,
CA
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www.oakcreektrail.com

4. The Rise of Pinterest
10
Most
Popular
Board
Names
on
Pinterest
1. For
the
Home
(3.15%)
2. My
Style
(1.97%)
3. Products
I
Love
(1.86%)
4. Books
Worth
Reading
(1.68%)
5. Food
(1.23%)
6. Favorite
Places
&
Spaces
(1.00%)
7. Recipes
(0.75%)
8. Craft
Ideas
(0.74%)
9. Christmas
(0.72%)
10. Crafts
(0.65%)
Terminology
Pin
-­‐-­‐
A
shared
item
on
Pinterest.
Typically
an
image,
but
video
is
also
allowed.
Also
used
as
a
verb.
As
a
user
you
Pin
items
to
one
of
your
collections.
Repin
-­‐-­‐
A
reshare
of
an
existing
item
on
Pinterest.
Similar
to
a
ReTweet
on
Twitter.
Repins
can
be
added
to
a
user's
collection.
Like
-­‐-­‐
Similar
to
a
Facebook
Like.
A
user
can
like
an
item
without
repinning
it.
Likes
are
not
categorized
into
a
collection.
Pinboard
-­‐-­‐
A
collection
of
pins
grouped
by
the
user
by
theme
or
interest.
For
example:
Products
I
love,
Dream
Wedding,
Bucket
List,
Indoor
Gardens,
Healthy
Recipes,
etc.
How to Capitalize on Pinterest
Successful
brands
on
Pinterest
all
share
the
following
attributes:
1. They
consistently
share
interesting
content
with
the
Pinterest
community
both
in
terms
of
new
items
added
and
repins
of
existing
content.
2. They
curate
interesting
pinboards
that
taken
together
represent
the
brand
personality.
3. They
avoid
excessive
self-­‐promotion
and
maintain
a
balanced
mix
of
their
own
product
promotion
in
the
items
they
share.
4. They
find,
follow
and
engage
with
users
on
Pinterest.
5. They
cross-­‐promote
Pinterest
in
their
other
marketing
channels
including
social
media,
email,
website
and
via
promotions
(e.g.
'Pin
it
to
Win
it')
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Bernardo
Heights
Parkway,
Suite
B-­‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com

5. The Rise of Pinterest
Sharing
Interesting
Content
Sharing
interesting
content
is
the
fastest
way
to
gain
an
audience
and
build
traffic
from
Pinterest.
As
a
brand
it’s
tempting
to
see
Pinterest
as
a
new
place
to
advertise
your
entire
product
line.
Many
brands
make
this
mistake.
They
launch
a
Pinterest
presence,
pin
all
of
their
products
into
pinboards
and
then
cease
activity.
This
shows
a
lack
of
understanding
of
the
dynamics
and
audience
of
the
site.
The
site
discourages
excessive
self-­‐promotion.
It's
important
that
brands
participate
in
the
community
by
repinning
other
user's
items.
This
creates
awareness
and
good
will
for
your
brand
on
Pinterest,
building
your
following.
Brands
shouldn't
simply
repin
anything,
however.
Brands
should
focus
on
repinning
items
that
align
with
their
brand
and
products/services.
For
example
a
furniture
retailer
may
choose
to
repin
beautiful
interior
design
shots,
great
pieces
of
furniture
that
aren't
theirs
and
inspiring
architecture.
This
content
is
relevant
and
helps
define
the
brand
personality;
and
shows
that
the
brand
'gets
it'
when
it
comes
to
participating
on
Pinterest.
Pinterest
requires
consistent,
regular
effort.
Users
view
products
in
a
stream
of
content
that
is
continually
added
to
and
flows
ceaselessly.
Pinterest's
relative
lack
of
discovery
tools
and
elementary
search
functionality
mean
that
most
users
only
see
what's
at
the
top
of
the
feed
at
any
one
time.
By
participating
regularly,
brands
are
able
to
expose
their
content
to
a
greater
portion
of
the
Pinterest
audience.
Curating
Interesting
Pinboards
Unlike
Facebook,
Google+
and
Twitter,
Pinterest
lacks
'brand'
pages.
Brands
use
standard
accounts
and
therefore
are
represented
as
a
brand
only
by
their
user
name,
logo
and
the
boards
they
curate.
Users
who
find
a
brand
via
a
pinned
item
will
often
review
the
brand's
boards
for
interesting
collections
before
making
a
determination
to
follow
the
brand.
In
addition,
because
users
can
follow
a
subset
of
the
brand's
pinboards
in
place
of
the
entire
account
it's
important
that
brands
create
and
share
items
in
each
of
their
boards
regularly.
Pinboards
should
be
sorted
by
category,
theme
or
interest
and
contain
a
mix
of
brand
products
and
curated
products.
Segregating
brand
products
into
separate
boards
runs
the
risk
of
followers
abandoning
those
boards
while
following
the
curated
ones.
Avoiding
Excessive
Self-­‐Promotion
Brands
must
share
their
own
content
in
order
to
reap
the
traffic
benefits
of
Pinterest.
There
are
no
hard
and
fast
rules
around
the
optimum
mix
of
brand
content
vs.
repinned
content;
but
the
general
rule
of
thumb
is
to
find
some
balance
in
what
is
shared.
A
ratio
of
somewhere
between
15-­‐35%
of
brand
content
to
reshared
or
non-­‐brand
content
will
help
create
an
organic
feel
to
the
account
while
still
ensuring
a
strong
collection
of
brand
content.
15721
Bernardo
Heights
Parkway,
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San
Diego,
CA
92128.
www.oakcreektrail.com

6. The Rise of Pinterest
Finding
and
Following
Users
In
order
to
build
a
following
users
must
be
aware
of
the
brand
presence
on
Pinterest.
The
easiest
way
to
do
this
is
to
repin,
like
or
comment
on
other
user's
items.
In
addition,
brands
should
identify
users
and
boards
that
are
sharing
items
relevant
to
the
brand
and
follow
them.
Repins,
likes
and
follows
generate
email
notifications
to
users,
alerting
them
to
your
activity.
This
builds
goodwill
and
also
creates
awareness
of
your
brand
account
on
Pinterest.
Brands
can
also
search
and
browse
specific
boards
(e.g.
Popular)
to
look
for
users
to
follow.
Cross-­‐Promoting
Pinterest
Like
any
other
new
marketing
channel,
it's
incumbent
upon
the
brand
to
cross-­‐promote
their
Pinterest
page
to
their
customers
and
fans
on
other
sites.
Promotional
activities
can
include:
• Posting
about
your
Pinterest
presence
on
other
social
networks.
• Including
a
Pinterest
button
on
your
website.
• Mentioning
Pinterest
in
an
email
newsletter
and/or
including
a
call
to
action
to
follow
your
brand
there.
• Running
a
sweepstakes
based
on
Pinterest.
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Bernardo
Heights
Parkway,
Suite
B-­‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com

7. The Rise of Pinterest
How Pinterest Works
Browsing
Pinterest
Pinterest
users
visually
surf
the
inbound
feed
of
new
and
repinned
items.
They
can
choose
to
view
pins
by
category
(e.g.
Art),
relationship
to
the
pinner
(e.g.
'Everything'
or
'Pinners
you
follow'),
by
type
(e.g.
Video)
or
activity
(e.g.
Popular).
Engaging
with
Pinterest
There
are
three
primary
actions
users
take
on
content
on
Pinterest:
1. Repin
-­‐-­‐
share
it
with
their
followers
and
categorize
it
to
a
pinboard.
2. Like
-­‐-­‐
mark
it
as
a
favorite
in
their
'Likes'.
3. Comment
-­‐
leave
a
comment
on
the
item.
As
mentioned
above,
80%
of
all
pins
are
repins,
which
shows
the
viral
potential
of
the
network
and
users'
desire
to
curate
collections
into
inspiration
boards
rather
than
seek
out
new
content
to
populate
the
network.
Adding
Content
to
Pinterest
Users
can
add
content
to
Pinterest
in
a
variety
of
ways.
15721
Bernardo
Heights
Parkway,
Suite
B-­‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com

8. The Rise of Pinterest
1. A
bookmarklet
in
their
browser
allows
them
to
grab
and
image
from
any
website
and
submit
it
to
Pinterest.
2. Some
sites
have
integrated
a
'Pin
It'
button
(similar
to
the
Facebook
Like
button)
that
allows
visitors
the
ability
to
Pin
an
item
right
from
the
page.
3. Users
can
link
to
or
upload
a
pin
directly
from
Pinterest
using
the
manual
submission
process.
Tips
for Getting Started
1. Set
up
your
brand
page
and
account.
You'll
need
an
invite
to
Pinterest
to
join;
but
your
social
media
or
marketing
department
team
members
likely
have
an
account
from
which
they
can
invite
you
to
set
up
your
brand
account.
If
you
need
an
invite,
email
us
at
morgan@oakcreektrail.com
and
we'll
invite
you
to
get
set
up.
2. Brand
your
account.
Choose
a
user
name
that
aligns
with
your
brand.
Upload
your
logo
as
your
profile
picture
and
fill
out
your
profile
so
that
users
know
it's
the
brand
account.
15721
Bernardo
Heights
Parkway,
Suite
B-­‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com

9. The Rise of Pinterest
(Pinterest
doesn't
have
'official'
or
'verified'
accounts
yet,
so
building
out
your
brand
profile
will
help
establish
your
page
as
the
'official'
page.)
3. Create
your
initial
pinboards.
Think
of
the
different
types
of
collections
that
are
relevant
to
your
business
and
set
up
initial
pinboards.
Look
at
the
featured
accounts
above
for
ideas
on
how
to
set
up
your
first
set
of
boards.
Use
appealing
board
names
(e.g.
Dream
Kitchens)
that
entice
users
and
appeal
to
the
aspirational
nature
of
the
network.
You
can
start
with
just
a
few
boards
and
expand
as
your
engagement
on
Pinterest
grows.
4. Seed
your
initial
pinboards.
Seed
your
initial
boards
with
items
and
images
from
your
websites
and
brands.
These
products
will
help
establish
what
your
brand
presence
is
all
about
when
users
first
visit
your
boards.
Use
images
and
products
that
are
visually
appealing
and
diverse.
5. Begin
curating.
Jump
into
the
Pinterest
stream,
browsing
the
categories
relevant
to
your
business
and
the
'everything'
stream.
Repin
items
relevant
to
your
brand
into
your
existing
(or
new)
pinboards.
Look
for
items
that
have
already
been
repinned
or
items
that
have
high
visual
appeal.
Even
if
they
aren't
your
products,
having
items
repinned
will
increase
awareness
of
your
account
and
generate
followers
and
views
for
subsequent
shares.
6. Connect
with
Pinterest
users.
While
you're
curating
be
sure
to
follow
users
who
share
interesting
and
relevant
content
and
comment
on
their
pins
where
appropriate.
This
will
help
build
awareness
of
your
brand
online
and
generate
reciprocal
follows.
7. Be
consistent.
Try
to
repin
and
add
new
content
to
your
boards
daily.
The
Pinterest
stream
moves
quickly,
so
focused
bursts
will
only
been
seen
by
a
fraction
of
the
people
using
the
service.
Dripping
out
content
over
time,
on
a
more
frequent
basis,
will
result
in
greater
visibility.
8. Cross-­‐promote
your
accounts.
Jump-­‐start
your
Pinterest
following
by
announcing
and
sharing
your
new
account
with
your
followers
on
other
social
media
channels
like
Facebook
and
Twitter,
and
via
email.
9. Have
fun!
People
share
inspirational
and
aspirational
items.
People
look
ahead
to
what
they
dream
about
and
share
their
passions.
As
a
user
of
the
site,
you
should
jump
into
this
well
of
positivity
with
fun
and
an
uplifting
spirit.
Share
things
that
resonate
with
the
largely
female
audience
and
appeal
to
those
aspirational
longings.
10. Get
your
employees
involved.
There's
a
good
chance
your
employees
are
already
on
Pinterest.
Ask
them
to
contribute
to
your
pinboards
and
ask
their
feedback
on
how
to
make
your
brand
account
one
worth
following.
By
getting
them
involved
they'll
help
repin
and
share
your
content
with
their
followers,
as
well
as
surface
great
content
for
you
to
repin
and
share.
15721
Bernardo
Heights
Parkway,
Suite
B-­‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com

10. The Rise of Pinterest
Advanced Pinterest Tactics
1. Contest
time!
Come
up
with
a
'Pin
It
to
Win
It'
contest
of
your
own.
Challenge
Pinterest
users
to
create
interesting
pinboards
or
share
content
from
your
site
on
Pinterest
and
award
prizes
for
the
best
boards.
Contests
are
a
great
way
to
generate
a
large
amount
of
your
content
in
the
Pinterest
feed
along
with
plenty
of
links
back
to
your
site
and
product
pages.
2. Guest
curators.
Ask
a
Pinterest
power
user
to
play
guest
curator
for
a
week.
Come
up
with
a
schedule
of
celebrity
curators
to
take
over
control
of
your
pinboards
and
curate
collections
for
a
set
period
of
time.
By
reaching
out
to
Pinterest
users
with
large
followings
already,
you
can
leverage
their
popularity
by
creating
awareness
for
your
account.
If
you
have
access
to
a
celebrity
from
the
lifestyle
space,
you
can
work
with
them
to
do
guest
curate
as
well
for
added
awareness.
For
example
a
recipe
pinboard
curated
by
Bobby
Flay
would
be
well
received.
3. Fan-­‐curated
boards.
You
can
make
any
pinboard
open
to
contributors.
Invite
your
brand
fans
and
followers
to
curate
some
of
your
boards
for
you.
This
is
a
great
way
to
invite
brand-­‐
loyalists
to
participate,
creating
a
deeper
connection
between
you
and
the
customers
who
already
care
the
most
about
you.
4. Add
a
Pin
It
button
to
your
website.
If
you
have
a
product-­‐oriented
website
with
lots
of
great
visuals,
you
can
add
Pinterest's
'Pin
It'
button
to
your
website.
It
works
just
like
a
Facebook
Like
button
and
allows
users
to
quickly
share
your
content
across
the
network
by
adding
it
from
your
site
to
one
of
their
pinboards.
You
can
set
content
parameters
like
the
default
description
as
well
to
help
with
keyword
search
visibility
and
branding.
Successful Brands on Pinterest
Pinterest
has
seen
rapid
brand
adoption
and
marketing
innovation
in
the
past
few
months.
Below
are
several
best
practice
brands
on
Pinterest
and
the
strategies
they
employ
to
leverage
Pinterest.
Better
Homes
and
Gardens
http://pinterest.com/bhg/
Better
Homes
and
Gardens
is
all
about
inspiration
at
home.
Beautiful
collections
of
all
things
home
make
their
pinboards
irresistible
to
Pinterest
users.
Their
pinboards
are
right
on
brand:
Fun
Front
Doors,
Kitchens
We
Want
to
Cook
In,
Welcome
Home!
and
DIY
Ideas
for
Your
Home.
For
companies
that
have
a
home
lifestyle
audience,
BH&G
is
a
best
practice
example
worth
learning
from
and
emulating.
Design
Public
http://pinterest.com/designpublic/
Design
Public
is
a
modern
furniture
e-­‐tailer
that
has
created
a
powerful
brand
presence
through
the
sharing
of
interesting
modern
furniture
design
as
well
as
curating
collections
of
lifestyle-­‐related
15721
Bernardo
Heights
Parkway,
Suite
B-­‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com

11. The Rise of Pinterest
items.
Their
boards:
The
Perfect
Bedroom,
Bold
Design,
Modern
Nursery,
and
Light
It
Up
are
full
of
design
inspiration.
Design
Public
is
also
one
of
several
brands
to
implement
Pinterest
on
their
website
-­‐-­‐
adding
a
Pin
It
button
to
each
product
page
-­‐-­‐
and
a
Pinterest
contest
where
users
can
win
prizes
by
creating
pinboards
of
their
favorite
Design
Public
merchandise.
Land's
End
http://pinterest.com/landsendcanvas/
Pinterest
contests
have
become
a
popular
way
for
brands
to
engage
with
users.
Land's
End
was
one
of
the
first
brands
to
leverage
contests
to
drive
awareness,
engagement
and
traffic
from
the
site.
Their
"Pin
It
to
Win
It"
contest
has
become
a
model
for
Pinterest
contests.
Users
were
asked
to
find
items
they
liked
on
Land's
End's
website
and
create
pinboards
on
Pinterest
of
the
items.
The
most
creative
and
stylish
pinboards
were
rewarded
with
prizes.
Nordstrom
http://pinterest.com/nordstrom/
Nordstrom
breaks
up
its
pinboards
by
collections
(e.g.
'Prom
ideas'
and
'Spring
Trends')
as
well
as
featured
brands
and
events
like
New
York
Fashion
week
and
TOMS
sunglasses.
Whole
Foods
http://pinterest.com/wholefoods/
Whole
Foods
has
pinboards
around
food-­‐types
(e.g.
Veggies),
events
(e.g.
Happy
New
Year's),
recipes
(e.g.
Great
Garden
Recipes),
and
brand-­‐relevant
collections
like
Kitchen
Gadgets
and
favorite
books.
More
Pinterest
Accounts
Worth
Watching
• Martha
Stewart
http://pinterest.com/marthastewart/
• West
Elm
http://pinterest.com/westelm/
• Real
Simple
http://pinterest.com/realsimple/
• Bergdorf
Goodman
http://pinterest.com/bergdorfs/
• Travel
Channel
http://pinterest.com/travelchannel/
15721
Bernardo
Heights
Parkway,
Suite
B-­‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com

12. The Rise of Pinterest
Pinterest and Copyright
It
is
important
to
note
that
there
are
some
pointed
debates
about
the
legality
of
sharing
copyright-­‐
protected
images
on
Pinterest.
Some
copyright
holders
are
actively
working
to
keep
their
content
from
appearing
on
the
network,
and
it's
important
that
you
understand
the
legal
risks
of
sharing
content
via
repins
or
shares
from
other
websites.
We
highly
recommend
that
your
legal
team
review
Pinterest's
Terms
of
Use
and
develop
a
strategy
to
leverage
Pinterest
in
a
way
that
works
for
your
business
within
the
comfort
zone
of
risk
for
your
legal
department.
Conclusion
Pinterest
is
the
fastest-­‐growing
social
network
ever.
Its
highly
visual
interface
is
a
new,
engaging
way
for
users
to
view,
engage
and
share
content.
The
brand
and
product
focus,
highly-­‐valuable
female
user-­‐base,
aspirational
nature
of
the
content,
and
ability
to
drive
real
traffic
to
websites
make
it
an
attractive
network
for
companies
that
have
visual
assets
that
will
appeal
to
this
audience.
We
recommend
that
brands
that
have
products
and
imagery
that
work
with
the
format
leverage
Pinterest
to
reach
consumers
on
this
network.
While
it
may
seem
like
yet-­‐another-­‐social-­‐network,
Pinterest's
unique
properties
make
it
a
worthwhile
investment
and
experiment
area
for
brands
in
the
social
space.
If
you'd
like
help
in
developing
your
Pinterest
strategy,
creating
or
managing
Pinterest
promotions,
or
setting
up
your
Pinterest
presence
please
don't
hesitate
to
contact
us
at
Morgan@oakcreektrail.com.
15721
Bernardo
Heights
Parkway,
Suite
B-­‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com