What to know what leadership sounds like? Attend the business happening of the year on October 25th 2012, Enlightening 2.0 - Business Symphony! DISCOVER A PREMIERE FOR ROMANIA! MOTIVATION ∆ PERFORMANCE ∆ INSPIRATION ∆ STRATEGY ∆ RESULTS ∆ KNOW-HOW WITH - Miha Pogačnik - Cultural Ambassador of the Republic of Slovenia - Robert Murray - Chairman of The GrowthPoint Group, - Teodora Migdalovici - Cannes Lions Ambassador in Romania Save a seat now on www.enlightening.ro!

1. the business happening
Enlightening 2.0

2. www.enlightening.ro
WHAT IS ENLIGHTENING
A SOLID INVESTMENT IN YOUR BUSINESS
When passion meets inspiration and determination, business success is
granted.
This is what true brands are made of!
We’re here to tell the enlightening stories of successful businesses through
the voices of remarkable leaders.
There’s no greater way to stay ahead than to get behind the scenes of
business wisdom.
Enlightening Events are strictly business, nothing more, nothing less than
Welcome to Business Class Vision!

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PREVIOUS EDITION FACTS
Business Class Vision Overview 2011
Conference Name: Business Class Vision
Concept: business2greatness
Date: November 17th 2011, JW Marriott Bucharest Grand Hotel
Attendees: 254
Dedicated articles: 4 (The Financial Newspaper, Business Cover, Forbes, Money Express)
Dedicated online news: over 100

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SOME OF OUR PREVIOUS SPEAKERS
• Dr. Raed Arafat - Founder of Mobile Emergency Service • Dan Pascariu - Chairman of The Supervisory
for Resuscitation and Extrication (SMURD), Secretary of Board, UniCredit Tiriac Bank
State for Public Health in Romania
• Roberto Lazarov - CEO, FunDeal Romania • Ted Lattimore - CEO and President of Carmanah
Technologies Corp
• Ada Roseti - Channel Director South-Eastern • Kevin Heaney - VP Worldwide Sales & Marketing of
Europe, Discovery Networks CEEMEA Endurance Wind Power
• Gilda Lazar - Head of Corporate Affairs & Communications
• Robert Murray - Chairman of The GrowthPoint
Group for Romania and Moldova, Member of the Executive
Committee of Japan Tobacco International (JTI)

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WHEN GREATNESS BEGINS
The way you tie things together is who you are.
It’s a matter of choice and expertise when it comes to business.
Here are our key areas:
1. People
It’s all about people!
2. Strategy:
Think strategy or else! Play to win not to survive!
3. Innovation
Different is the only way to go. Be the game!
4. Leadership
Stand out, lead your way!
Are you up for the challenge?

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WANT TO KNOW WHAT LEADERSHIP SOUNDS LIKE?
GET BUSINESS PERSPECTIVE!
The most harmonious sounds lie in the hands of the orchestra conductors.
The right leaders can make the impossible possible by awakening and feeding the leadership sense inside us.
Be a part of Enlightening 2.0 to meet three visionary business trendsetters for both the Romanian and the international markets, which
will share their way of staying at the top and their passion for business!
The second Enlightening edition brings you an unique and vibrating happening, the Business Symphony event, which will take place
on October 25th 2012 at the JW Marriott Bucharest Grand Hotel.
Knowledge
Talent
Perspective
Insight
There’s no such thing as overqualified or overstated.
The only way is up, for authentic business players.
This is as high as it gets.
www.enlightening.ro

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ENLIGHTENING SPEAKERS 2012
Miha Pogačnik
at the vanguard of innovation, classical concert violinist, world-renowned for
inspiring organizational transformation. He is hailed as an artist who is making
“hard-nosed executives turn to the world of creative talent in a pragmatic effort to
improve efficiency.”
Miha will offer an original response to today's quest of the business world for
innovation and leadership - Art in Business. “Art can't just happen. It must make
things happen”.
WHY MIHA
Miha’s intellectual curiosity, joie de vivre and vision to position the arts as a driver
for social change, led him to step outside the parameters of a classical concert
violinist. Why? Because “creativity and innovation are primary business skills
central to growth and sustainability”. His unique perspective helps companies
across the globe to discover their potential and drive, to turn into leading
brands.
He is currently Cultural Entrepreneur and Key Note Speaker, Cultural Ambassador
of the Republic of Slovenia and the President and Founder of the Institute for
Development of Intercultural Relations through the Arts (IDRIART).
mihavision.com

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MIHA POGAČNIK - FACTS
BRANDS & ACHIEVEMENTS THAT RECOMMEND MIHA’S WORK:
Ericsson, Shell, IBM, Hewlett and Packard, Saatchi & Saatchi, Pfizer Global Pharmaceuticals,
Whirlpool, Skandia Insurance, ABN Amro Bank, Fortis, Nike, Body Shop, World ESOMAR Research,
Cushman Wakefield, Healey and Baker, Deutsche Telekom, Porsche, World Economic Forum/Davos,
and many others.
• Directed one of the most innovative interdisciplinary international events, the “Annual Business and Art
Conference” in Slovenia
• Launched 180 intercultural festivals with invited audiences of artists, academicians and business leaders
• Subsequent to the expansion of the European Union, established the Commission for European Identity
Miha’s presentation topic: Business Sonata. Theory U Focus.
Overview:
Miha’s version of the Theory U concept develops imperative leadership capacities through art, encouraging the
audience to step into the emerging future. Business Sonata will show an innovative way to improve collective
leadership potential and eliminate the “blind spots” in everyday lives and challenges.
The performance is a journey from our current Self to our best future Self. Once a group crosses this threshold,
nothing remains the same. Key areas: Holding the space of listening, Observing, Sensing, Presencing,
Crystalizing, Prototyping, Performing.

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ENLIGHTENING SPEAKERS 2012
Robert Murray
Senior Executive Business experience in Marketing, Sales, Operations, Business
Development and General Management, world wide. Bob is here to teach us what
leadership and success are really about.
WHY ROBERT
Bob stands by the idea that, as a leader, standing up in front of a crowd and
waving your arms around is not a lasting strategy. He brings a proven track
record of senior level strategic direction and implementation. He earned two New
York Festival Awards and one Summit Award (in Portland, Oregon) for
Marketing Innovation Excellence. Bob will present a different approach, by
showing us why “Vision comes from the most unlikely sources, Attitude comes on
one leg, pilots are the world’s best Implementers, and Leadership really is about
mirrors and windows”.
He is currently the Chairman of The GrowthPoint Group, Associate Professor at
the UBC Sauder School of Business and the British Columbia Institute of
Technology School of Business, Advisory Board Member for ElementFour and
Board Director for Russell Breweries.
robert-murray.com

10. www.enlightening.ro
ROBERT MURRAY - FACTS
BRANDS & ACHIEVEMENTS THAT RECOMMEND BOB”S WORK:
Competence Call Center, Heineken, BCIT School of Business, British Columbia Institute
of Technology, Carmanah Technologies, WestJet Airlines, IFD Corporation, etc.
• He brings more than twenty years of Executive Business experience in Marketing, Sales,
Operations, Business Development and General Management in over 19 countries.
• Bob has lead 17 different start-up and turn-a-round initiatives from concept to success including
billion-dollar business turnaround’s with over 1600 employees and 5 major business acquisition
and integration projects.
• As a Sales Leader, he has sold strategic deals worth over $32 million, turned around struggling
teams to capture number one market share positions and realizing over 280% sales improvement
- in a single year.
Bob’s presentation topic: It’s Already Inside: Nurturing Your Innate Leadership for Business and Life
Success.
Overview:
The presentation focuses on developing sound leadership practices and approaches to successfully
planning, leading and delivering results through and with other people. Participants will learn what
behaviors, activities and focuses are necessary for bringing them the best results in the real world as
a leader in any organization. The objective is to show that successful leadership is a skill that can be
learned and used with ease.

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ENLIGHTENING SPEAKERS 2012
Teodora Migdalovici
solid communication know-how with over 700 branding seminars and 17 years of
strategy practice for some of the most important brands of the world.
Teo will show us how to conquer the reason and the emotion of our target
audience, transforming the consumers into authentic brand ambassadors that
pave our way to leadership.
WHY TEO
Teo is the soul of the local, creative community. She inspires generations and
gives birth to outstanding brand building value. Her work as a communication
consultant, author and teacher is highly praised across the globe.
Private Diplomacy Award and European Excellence Award, these are only
two distinctions associated with her books, research or educational projects. She
was a speaker in top level international events (Asia Brand Summit - Mumbai,
India / Cannes Lions Representative Meeting - London, UK / EuroForum Wien,
Austria etc.)
Teo is currently the Cannes Lions Ambassador for Romania, she is managing The
Alternative School for Creative Thinking and is also the owner of the Migdale
Amare communication agency.
canneslions.ro

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TEODORA MIGDALOVICI - FACTS
BRANDS & ACHIEVEMENTS THAT RECOMMEND TEO’S WORK:
Ogilvy, Coca Cola, Unilever, Intact Media Group, Eurobest, Media
Concept Store, Nord Vision Broker, Medical Optik Lounge,
Affichage Romania, AGB Data Research, DSV Solutions etc.
• Brand Leadership Award - Asia Brand Summit
• Global Super Achiever
• European Excellence Award
• Business woman hall of fame 2008
• Stevie Award for "Coca-Cola - The book of smiles"
• Juror at The Globes (worldwide marketing competition)
TEO’s presentation topic: Brands larger than life and the business leadership of tomorrow.
Overview:
“Creativity festivals like Cannes, Spikes, Dubai Linx or Eurobest stand for a major shift in brand communication. Advertising, as we
know it, became obsolete.
So what’s in trend, now? As you might imagine, many would say technology, innovation, social media or just all of them. And their
answers are correct. But the brightest would say: ~life itself~. And they would be damn right. The new big discovery – post
technology, post-modernism, but (fortunately) not post-mortem – is the beauty of Life. The presentation will analyze the evolution
of the creative ideas and their escape from the advertising bubble in the big city, among people and their stories. Advertising is not
anymore about life, is life itself, enjoyed to its fullest”.

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ENLIGHTENING SPECIAL FEATURING
Robert Murray’s Latest Leadership Work
Book Launch in Romania
By attending the Business Symphony event you will get the book for FREE!
Meet Bob first hand and discover how to get where you want to go!
Talks, Q&A, insights and individual book signing.
Enlightening 2.0. brings international perspective through a business masterpiece that will enlighten
your vision and actions.
“Bob’s new book “It’s Already Inside: Nurturing Your Innate Leadership for Business and
Life Success” is more than a “How To” business book or even one that claims to reveal the secrets
of business leadership. The author simply tells his own story and the stories of people he has known
well who have become respected leaders. Each story is told with purpose and insight” – Book review
by Tyler R. Tichelaar, Ph. D and author of awarding winning “Narrow Lives”.
Here’s just one glimpse of the echo that this outstanding work triggered in the international business
community:
Don Wright, Ph.D.
CEO of British Columbia Institute of Technology
“This book is full of the wisdom needed to be an effective leader. Wisdom that reflects real life
lessons, many of them very hard ones.”

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ENLIGHTENING SPECIAL FEATURING
Diana Baker, one of the most renowned pianists in the world,
will perform with Miha Pogačnik.
Diana plays the piano since she was six years old and she is from Australia.
She travelled and learned across the globe, moving from stage to stage, experience to experience,
earning international admiration and respect on her path. Diana is inspired in her work by Franz
Schubert’s quote: ”Some people come into our lives, leave footprints on our hearts, and we are never the
same”.
The hardest lesson she had to learn:
"My first experience playing at the opera! I made a mistake and stopped, I stopped 100 people playing,
because I was leading the rehearsal. They all stopped and stared at me. It felt as though the world
stopped and fell on my head. The lesson: never ever stop“.
Haskins / American Record Guide:
“...she reveals a feather-like touch… Baker is without question up to the most dynamic pounding
passages, but she is very subtle also, finding huge contrasts in the gargantuan score… she adjusts her
playing accordingly, delivering the music with disarming charm and simplicity…”

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BUSINESS SYMPHONY - EVENT AGENDA
09:30 - 10:00 Welcome coffee
Registration, coffee & croissants. Get to know each other, get excited!
10:00 - 10:30 Opening speech
Guest speaker - coming soon
10:30 - 11:15 Brands larger than life and the business leadership of tomorrow
Teodora Migdalovici - Cannes Lions Ambassador in Romania
11:15 - 12:15 It’s Already Inside: Nurturing Your Innate Leadership for Business and Life Success.
Robert Murray - Chairman of The GrowthPoint Group
12:15 - 13:45 Business Lunch & Book Signing
Tasty nutrition, great networking, over a cup of vision from Bob’s book.
13:45 - 15:45 Business Sonata. Theory U Focus.
Miha Pogačnik - Cultural Ambassador of the Republic of Slovenia
15:45 - 16:15 Coffee Break & Networking
Ideas, people, flavor.
16:15 - 17:15 Business Insights for Outstanding Results - Panel Discussion
Guest speakers - coming soon

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CORPORATE PROFILE & BENEFITS
WHO SHOULD ATTEND WHY TO ATTEND
Managers that aim to strengthen their company’s You experience the most innovative and
strategic position by taking their selling force and effective way to grow your business.
business perspective to the next level.
What’s in it for me
Are you an authentic business player?
• great incentive for you & your team
Than YOU can’t miss this!
• proactivity boost
• improved sales skills & attitude
Corporate lines:
• outstanding people engagement
• Top management
• competitive drive & inspiration
• Middle management
• international business insights & trends
• top management networking & sales leads
General business areas:
• relevant case studies & benchmarks
• Sales & New Business
• expert know-how from remarkable leaders
• Human Resources
• organizational transformation guidelines
• Operations
• leadership tools
• Marketing

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ENLIGHTENING NETWORK
Powered by: Presenting Sponsor:
Supporting Sponsors:
.

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MEDIA PARTNERS

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GET A BUSINESS CLASS SEAT NOW!
The conference fees include:
• access to the business conference
• Robert Murray’s latest business book
• refreshment breaks
• lunch
• business magazines
• conference documentation
The clock is ticking.
Get a business class seat and get ready
for greatness!
Enlightening sets the grounds for authentic business performance.
We are looking forward to meeting you.

20. www.enlightening.ro
thank you
SEE YOU SOON!
Contact:
77 Popa Savu St., 011432, District 1, Bucharest
Phone: +40 21 411 44 20
Email: office@expomedia.ro