Do you publish guest posts on your blog? Well, I publish them too. But I reject as much as 70% - 80% of all the guest post submissions I receive. If you want to know why, here are six types of guest posts I'll never accept. And it's highly recommended that you don't allow them either.
2. 1. Off-Topic
A guy called Paul Evans regularly pisses me off by
sending topics like ‘Wedding Registry Tips’, ‘Build a
Kid’s Play Room’ and ‘Novel Ways to Quit Smoking’.
Sorry, I have an internet marketing blog. How do you
dare sending me topics like these and hope I’ll
accept them?
There’s one more guy – Jackob Oram.
WTF (F’s for fruitcake)!
3. 2. Copied
Many times, I’ll receive guest posts that are copied, either
fully or partly. I abhor duplicate content a lot more than
Google’s Panda.
I use several tools to screen submitted content for
duplicacy – Plagium, Copyscape, Plagiarisma. So, you
have no other choice than to be rejected. And I don’t want
to see your faces again.
Fake guest authors, you aren’t smart enough!
4. 3. Poorly Written
Copied guest posts – One can identify them pretty quickly with
the help of plagiarism checkers. But ‘poorly written’ or guest
posts with ‘many grammatical mistakes’ need more careful
scanning (with proficiency in English).
By allowing or accepting poorly written guest posts on my
blog, I wouldn’t only make fun of my esteemed readers but will
also send Google a good signal that the articles are hastily
produced.
And I don’t have the time to edit them, neither the budget to
hire a blog editor for that task.
Go, improve your English first.
5. 4. Abusive or Offensive
Though I won’t mind publishing ‘controversial’ guest
posts for their viral nature, there’s a limit to it. If the
submitted guest post is controversial to an extent
where it becomes offensive or abusive, I would
either suggest edits or won’t publish it at all.
Even when I publish a good controversial guest
post, I will add a disclaimer –
“Opinions expressed in this post are entirely those of
the guest author, and not necessarily of
HelloBloggerz.”
6. 5. No Author Track Record
One big reason I don’t accept most of the guest
post submissions is that they are written by authors
who lack a track record of writing great content.
I like Googling the name of the author, and doing
some background check to decide whether or not
I should accept a particular guest post
for my blog.
To become a guest author, you must be an author
in the first place!
7. 6. Irrelevant Bio Links
While evaluating a guest post, the trickiest part is the bio
section where the author places links pointing back to their
own domain or the site of the company they represent.
While I’ll allow no more than 2-3 outgoing links from the
bio, I do make sure they are natural and relevant to my
blog readers.
I immediately reject those guest posts that contain
irrelevant or spammy links within author bio.
Misleading bios are a complete ‘No-No’.
8. Takeaway
Be prepared to get your blog smacked by the next
Google update if you are publishing shallow
content, with spammy or unnatural outgoing links, in
the name of guest posting. Remember this is going
to be the biggest reason why blogs that allow guest
posts will be penalized.
Before publishing a guest post on your blog, make
sure it’s associated with a real, influential person as
the author.
Don’t allow low-value spammers write guest posts
for your blog.