Ocean City Real Estate Marketing Plan

YOUR INTERESTS | OUR EXPERIENCE | PROVEN RESULTS
PROPERTY MARKETING PLAN

Contents
Introduction
Choosing and Agent
Listing Agreement
Accurate Pricing
Professional Photography
Interactive 3-D Virtual Tour
Exclusive Property Website
Multiple Listing Service
The Internet and Real Estate
Zillow Premier Agents
Coastal Life Websites
Listing Syndication
Targeted Facebook Ads
Keller Williams Realty
On-Site Marketing
New Listing Announcements
Property Showings and Updates
Managing the Transaction
Results and Testimonials
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Nicholas A. Bobenko The Coastal Life Group 443-614-9179 nick@coastallifeoc.com CoastalLifeOC.com

Introduction
On the following pages you will find the marketing plan
the Coastal Life Group utilizes for all of the listings we
represent. This is a proven plan of action that leads to
maximum exposure for our listings, which ultimately
generates strong showing activity and good offers.
Nicholas Bobenko is the owner and managing agent of
the Coastal Life Group. He is a lifelong resident of Ocean
City, which puts him in a position to provide unique
insight and market knowledge to his clients. Having lived
and owned properties in all of the areas that make up
the Ocean City real estate market he has a clear
understanding of the unique nuances and benefits that
each community offers.
The Coastal Life Group is a select group of experienced
Realtors serving Ocean City and the surrounding areas.
Our agents all work together to further one another’s
business and to sell our listings. The Coastal Life Group’s
sole business focus is ensuring our clients have smooth
real estate transactions from listing to closing. We
accomplish this with superior service, established
systems, useful tools and technology, unmatched local
market knowledge and a wealth of experience.

Choosing an Agent
Experience
We are top producing agents year in and year
out, which provides us with the skill, experience
and knowledge necessary to ensure you have a
smooth transaction from listing to closing.
Results
Positive results are what you are looking for and
The Coastal Life Group delivers. We have a
proven track record of success and the results
speak for themselves.
Market Knowledge
Our high activity levels keep us entrenched in the
marketplace and constantly up to date on what is
going on with the market. We will put this
valuable insight and knowledge to work for you
to ensure your listing remains properly positioned.
Communication
We pride ourselves on constant and open
communication. You will always be up to date on
what is going on with your listing and we are always
available to answer any questions you may have.
Negotiating
Most good deals don’t just happen. They are the
result of diligent research, a well thought out
strategy and solid negotiating skills. We have
gained these skills through the hundreds of real
estate transactions we have completed.
Integrity
Reputation is everything in the real estate business
with both clients and the cooperating agents that
we work with. As evidenced by our high agent
ratings, we have a strong reputation in our
marketplace and always make decisions that are
fair, honest and in the best interests of all involved.

Listing Agreement
No Administrative Fees
We do not charge junk administrative fees and we
incur all of the marketing costs for your property
regardless of the outcome.
One-Day Cancellation Policy
If for some reason you are not happy with our
services you have the option to cancel your listing
at anytime.
Up-Front Commissions
Our commission rate if 5% and split equally
between the cooperating real estate agent and
ourselves. If we list and sell your property the
commission is automatically reduced to 4%.

Accurate Pricing
There is a lot of competition in the market and it is imperative that you have an
accurate pricing strategy in place. If your property is overpriced you will have
limited showings and days on market will start to accumulate.
This isn’t to insinuate that you have to be the lowest priced property on the market.
You just need to ensure you are priced competitively relative to the comparable
listings and what your property has to offer.
A majority of the property showings you will have will occur during the first month
the property is listed. This is an opportunity that you want to seize upon, as these
are active Buyers in the market.
We will prepare a thoroughly researched market valuation of your property for you,
analyzing all of the comparable property data that is available. This process will
ensure you are properly positioned for success from the outset, ultimately
generating a lot of market activity and strong offers.

Professional Photography
Buyers consistently rate property photos as one of the
most important factors in determining which properties
they ultimately choose to look at. If your property’s
photos are low quality they will make a poor impression
on prospective Buyers and they will pass right by your
listing online.
This is a crucial step considering that over 90% of Buyers
use the Internet as a research resource in the home
buying process. Numerous studies have shown that a
property listings photos will have a considerable impact
on the number of showings you have, time on market and
the quality of oﬀers you receive.
The Coastal Life Group employs a professional
photographer to shoot the property photos for all of our
listings. These high quality images are used throughout
the entire marketing campaign for your property. This
process ensures that your listing stands out from the
competition and makes a positive impression on
prospective Buyers.

Interactive 3-D Virtual Tour
Photographs are static elements and can only go
so far in providing Buyers with the true feel and
ﬂow of a property. To assist with this we have
interactive 3-D virtual tours created for all of our
listings.
These immersive 3-D tours enable Buyers to tour
your property online at anytime from any device
and interact with it much as if they were
physically walking through it. It is essentially like
having a 24/7 open house.
These interactive tours are especially useful in a
second home market like ours where a majority
of the Buyers are several hours away. This 3-D
tour will set your listing apart from the
competition and make it stand out online.

Exclusive Property Website
We will create a website exclusively for your property that highlights all of the preceding marketing materials. This
exclusive website will feature only your listing with no distracting searches or competing properties.
Your listing website will be linked to your property via the Multiple Listing Service (MLS) enabling it to be viewed online
anywhere that your property listing is featured.
Your exclusive listing website will have its own unique web address, which we will use to drive traﬃc to the website from
your property signage and print advertising pieces.

Multiple Listing Service
The Multiple Listing Service (MLS) is the property database that is
used by real estate agents to research available listings and
property information for their clients. The MLS is also the primary
data source for property information on public real estate websites
like Zillow, Trulia, Realtor.com and others.
Inputting your listing into the MLS is a step that all real estate
agents will perform, however most will go about it haphazardly.
This is a big mistake and a missed opportunity that makes for a
poor ﬁrst impression on prospective Buyers and cooperating
Realtors.
The Coastal Life Group will ﬁrst gather all of the marketing for your
property including photography, 3-D virtual tour, website, etc. We
will then input your listing into the MLS with all of the information
at one time. This process ensures that when your listing is viewed
online it looks great and makes a strong impression.

The Internet and Real Estate
Over 90% of Buyers utilize the Internet as their primary
research resource in the home search process, with over
50% initiating their real estate search online. These
percentages will be considerably higher in a second home
market like ours where prospective Buyers are several
hours away.
It is imperative in today’s real estate market that you
choose an agent that has both a strong online presence
and a comprehensive online marketing strategy in place,
otherwise your listing will miss out on a considerable
number of opportunities.
The Coastal Life Group has a dominant online presence
and a dynamic marketing strategy, which you will ﬁnd
outlined on the following pages. Both of these lead to high
marketing exposure for all of our listings, ultimately
generating a lot of Buyer activity on the homes and
condos we represent.

Zillow Premier Agents
Zillow and Trulia are the most popular and highly traﬃcked real estate websites on the Internet. The Coastal Life Group has
attained the coveted Premier Agent status on both of these websites based on the large amount of market share that we
possess.
This Premier Agent status garners advanced placement for our listings on Zillow and Trulia, which ultimately leads to the
maximum amount of exposure possible on these platforms for the properties we represent. It also greatly increases the
chances that Buyer inquiries on your listing come directly to the Coastal Life Group, which will ensure they are answered
promptly and accurately.
Based on our 5 star review status and the high volume of sales we complete each year we also generate a considerable
number of leads from these websites with Buyers whom could potentially be looking for a property similar to yours.

Coastal Life Websites
The Coastal Life Group controls several of the top
performing websites pertaining to real estate in Ocean
City and the surrounding areas. Search for anything
pertaining to Ocean City real estate and you will land on
one of the sites below:
www.DwellinOC.com
www.OceanCityCondosandHomes.com
www.CoastalLifeOC.com
www.OceanCityMarylandSearch.com
These websites average over 30,000 visits per month and
your listing will be prominently featured on all of them.
Additionally, we generate dozens of active leads each
month from these websites for Buyers that are potentially
looking for a property similar to yours.

Listing Syndication
Through agreements we have in place your listing will be featured on dozens of other real estate and real estate related
websites across the Internet. If it is a real estate website that matters your property listing will be featured on it.
We will optimize your property listing on these websites with maximum photo uploads, detailed property descriptions,
3-D virtual tours and more. This process generates maximum exposure for your listing online and makes a strong
impression on prospective Buyers.

Targeted Facebook Ads
Facebook is the largest social network in the world with
over one billion users and is the third most trafficked
website behind only Google and YouTube. For these
reasons the Coastal Life Group focuses its social media
marketing efforts on this popular platform.
We create targeted Facebook ads for all of our new
listings. Through Facebook’s marketing tools we are
able to strategically place these new listing ads directly
into the news feeds of people whom are looking for a
property similar to yours.
This has proven to be an effective marketing tool for
our clients and us. We are able to perform this
advertising at a very high level by re-targeting the
30,000 plus website visits we have each month. Few if
any other agents in this market can replicate that.

Keller Williams Realty
Keller Williams is the largest real estate company in the world
with over 150,000 agents. Coastal Life Group listings beneﬁt
from broad marketing exposure throughout this network of real
estate agents, aﬃliates and their respective clients.
Keller Williams also has several strategic marketing agreements
in place at the national level. This provides additional advertising
for our listings on the real estate industry’s most popular
platforms.
In hiring the Coastal Life Group to represent your listing you get
the best of both worlds. The Coastal Life Group provides market
leading local knowledge and experience, while Keller Williams
provides excellent marketing exposure, national brand power
and trusted support.

On-Site Marketing
Custom Signage
In the Ocean City market a lot of
people drive around in the areas
that are of interest to them
looking for properties. Our high
quality custom signage will grab
their attention and let them know
your property is for sale.
The Coastal Life Group signage
features several diﬀerent contact
points for interested parties to
get additional information on
your listing based upon their
communication preference. We
have several diﬀerent signage
options depending on your
property’s requirements.
High Quality Brochure
Buyers will look at many properties in a
day and after awhile they start to
blend together and get confusing. Our
high quality brochures ensure this
doesn’t happen and makes your listing
stand out amongst the competition.
The full color brochure is printed on
thick card stock and features several
high quality images, detailed property
descriptions and the web address to
your property’s exclusive listing
website. When Buyers are analyzing
their options at the end of the day this
brochure guarantees your listing is not
forgotten.
Unique Web Address
Your property’s exclusive listing
website is a great place for
interested Buyers to get additional
information on your listing. We will
have an exclusive web address
and custom sign rider created for
your property’s listing website.
The custom sign rider will be
posted on-site and the exclusive
web address will be used
throughout the entire marketing
campaign. Interested parties can
visit your property’s website from
their phone, tablet or computer
and view the photos, property
details, virtual tour and more.

New Listing Announcements
Facebook Ad
Facebook is the world’s most popular social
media site with over a billion users. We will run a
targeted new listing campaign for your property
on Facebook with links back to your property’s
exclusive listing website.
Direct Mail Campaign
Current property owners or their friends and
family purchase a considerable number of the
properties that are sold in the Ocean City area.
We will run a “Just Listed” direct mail campaign
announcing your new listing in the market areas
surrounding your property.
Database
The Coastal Life Group has an extensive
database due to the popularity of our websites.
We will market your property to this database
and chances are your property will be a good ﬁt
for one of them.

Property Showings and Updates
Showing Service
This service makes the property showing process as easy as possible for
all parties involved regardless of the respective showing instructions.
Showing App
Optional downloadable app keeps you up to date of your listing’s
activity at all times.
Showing Feedback
We solicit feedback on all of our property showings and will share this
information with you.
Status Reports
We will provide regular status reports summarizing the activity on your
listing and an overview of comparable listing activity in the market.
Monthly Market Report
We prepare a monthly report for our clients that tracks all of the key
indicators for the Ocean City area real estate market.

Managing The Transaction
Negotiating
We will put our experience to work for you and
negotiate the highest price possible with the
most favorable terms.
Inspections
We will oversee all property inspections and
coordinate any necessary repairs if needed.
HOA Documents
We will order and coordinate the distribution all
required Home Owners Association documents.
Lender
We will stay in constant communication with the
Buyer’s lender to ensure everything is progressing
as it should.
Communication
We will keep you up to date as to where things
stand at all times. Additionally, we will respond
promptly to any needs that arise from anyone
involved with the transaction.
Title and Closing
We will provide the title company with all of the
information they need and coordinate a
settlement time and location that is convenient
for you.

Results and Testimonials
The results speak for themselves and we have a track record of success to prove it. Let us put our proven systems, vast
experience and local market knowledge to work for you. We would welcome the opportunity to discuss how we may be
able to assist you. Feel free to contact us anytime.
View Coastal Life Group results:
www.CoastalLifeOC.com/results
View Coastal Life Group agent reviews:
www.CoastalLifeOC.com/reviews
Nicholas is very knowledgeable about
the market in Ocean City. His digital
marketing approach conveyed a true
representation of my property. Nick has
a very personable but professional
demeanor and he effectively
communicated with me throughout the
listing and sale process.
Tom E.
From beginning to end my experience
working with Nicholas Bobenko couldn’t
have been better. He responded
immediately to all of my inquiries and
was extremely knowledgeable about the
area and the market. He was friendly,
professional and made everything easy.
Susan D.
Working with Nicholas far exceeded
any of my expectations. He takes pride
in providing the highest levels of
customer satisfaction, is extremely
thorough and was very responsive to
any of my questions or concerns and
took action to get them addressed
immediately.
Julie N.

Ocean City Real Estate Marketing Plan

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