Pay-Per-Success: Changing the Client-Agency Model
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Pay-Per-Success: Changing the Client-Agency Model
- 1. Pay-Per-Success: Changing the agency- client model A social media agency model 100% KPI based compensation Octavian Mihai Rock&Social Social Media Brunch - Montreal 12 October 2011 12 OCTOBER 2011 – SMB MONTREAL
- 2. 1. SOCIAL MEDIA & BRAND COMMUNITY 2. PAY-PER-SUCCESS AGENCY MODEL & EXAMPLE 3. Q&A FUN, FUN, FUN! OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 3. SOME INTRO 12 OCTOBER 2011 – SMB MONTREAL
- 4. ROCK&SOCIAL KICK-ASS SOCIAL MEDIA AGENCY SPECIALIZED IN CREATING AND DISTRIBUTING AWESOMENESS. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 5. BUSINESS MODEL PAY-PER-SUCCESS. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 6. MOTTO BE SMARTER, PARTY HARDER. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 7. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 8. WE ARE IN THE BUSINESS OF BRAND COMMUNITY BUILDING. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 9. NOT (ONLY) ABOUT CONVERSATIONS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 10. NOT (ONLY) ABOUT ENGAGEMENT OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 11. NOT (ONLY) ABOUT TECHNOLOGY OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 12. NOT (ONLY) ABOUT CONVERSION OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 13. SOCIAL MEDIA OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 14. (FOR LACK OF A BETTER AND WIDELY ACCEPTED WORD) OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 15. IS ABOUT THE DEMOCRATIZATION OF IDEAS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 16. IS ABOUT THE CREATION OF COMMUNITIES OF IDEAS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 17. AND FROM A BUSINESS PERSPECTIVE OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 18. IT’S ABOUT CREATING OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 19. MEANINGLESS Daniel Hernandez OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 20. OR OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 21. MEANINGFUL Daniel Hernandez OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 22. RELATIONSHIPS BETWEEN CONSUMERS AND YOUR BRAND OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 23. SOCIAL MEDIA FACILITATES THE CREATION OF A CONSUMER BRAND COMMUNITY OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 24. YEEEEE… FUN, FUN, FUN! Gregory A. Perez OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 25. YEEEEE… FUN, FUN, FUN! Gregory A. Perez OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 26. THESE ARE YOUR EMPLOYEES, YOUR CONSUMERS, YOUR REGULATORS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 27. SEE YOUR BRAND COMMUNITY PLATFORM AS A SOCIAL CRM SYSTEM ON STEROIDS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 28. SOCIAL MEDIA TOUCHES EVERY ASPECT OF YOUR BUSINESS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 29. HR MARKETING SALES CUSTOMER SUPPORT PRODUCT, ETC OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 30. A SIMPLE BRAND COMMUNITY MODEL 12 OCTOBER 2011 – SMB MONTREAL
- 31. BRAND COMMUNITY IS A STRATEGIC APPROACH TO BUSINESS THAT HAPPENS TO USE SOCIAL MEDIA
- 32. A STRONG BRAND COMMUNITY WILL
- 33. DECREASE MARKETING AND SALES COSTS
- 34. INCREASE BRAND EQUITY AND SALES
- 35. PROVIDE DETAILED BUSINESS INTELLIGENCE
- 36. INCREASE EMPLOYEE ENGAGEMENT AND DECREASE HR COSTS
- 37. BRAND COMMUNITY ATTRIBUTES SIZE ENGAGEMENT REACH PLATFORMS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 38. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 39. PAY-PER-SUCCESS (100% KPI BASED COMPENSATION) 12 OCTOBER 2011 – SMB MONTREAL
- 40. LINK REMUNERATION WITH RESULT MILESTONES (KPI BASED COMPENSATION) OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 41. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 42. PAY-PER-SUCCESS ADVANTAGES OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 43. EVERYBODY IS FOCUSED ON RESULTS (AGENCY AND CLIENT) OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 44. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 45. PROCUREMENT IS HAPPY OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 46. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 47. CONSUMER GETS THE BEST DEAL OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 48. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 49. CREATIVE SOLUTIONS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 50. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 51. DEFINING SUCCESS KPIS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 52. REMEMBER THAT SOCIAL MEDIA TOUCHES EVERY ASPECT OF YOUR BUSINESS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 53. HR KPIS NO QUALIFIED CVS EMPLOYEE ENGAGEMENT OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 54. MARKETING KPIS BRAND AWARENESS MARKET SHARE VS COMPETITION OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 55. SALES KPIS QUALIFIED LEADS CUSTOMER ACQUISITION OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 56. COMMUNITY BASED KPIS SIZE ENGAGEMENT % REACH OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 57. REMUNERATION MODELS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 58. CLASSICAL AGENCY REMUNERATION RETAINER BASED YEARLY BUDGET 30% + 40% + 30% CAMPAIGN BASED 50% + 50% OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 59. PAY PER SUCCESS AGENCY MODEL KPI BASED COMPENSATION 30-40% IN MONTHLY RETAINER ADJUSTMENTS EVERY QUARTER 15-20% INCENTIVE OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 60. A SIMPLE PAY-PER-SUCCESS BUSINESS CASE & PROCESS 12 OCTOBER 2011 – SMB MONTREAL
- 61. EXAMPLES: KPIS & COMPLETION % OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 62. EXAMPLES PAYMENT STRUCTURE OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 63. EXAMPLES: PLANNING PHASE OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 64. EXAMPLES: MONTHLY OPERATIONS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 65. EXAMPLES: CAMPAIGNS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 66. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 67. BE CREATIVE MONITOR OPTIMIZE ITERATE FUN FUN FUN OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 68. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 69. RECAP PAY-PER-SUCCESS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 70. PAY-PER-SUCCESS RULES • 40% RETAINER BASED HIGHER MAXIMUM BUDGET – KEEP INCENTIVES UP - AT LEAST 15% GATHER BEST DATA AND NEGOTIATE AGENCY MUST HAVE STRATEGIC LEAD AGENCY MUST CONTROL THE KPI CYCLE (SALES, SOCIAL MEDIA, SUPPORT, ETC) CLIENT MUST PAY ON-TIME OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 71. LAST THOUGHTS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 72. PAY-PER-SUCCESS WALKS THE TALK LINKING REMUNERATION WITH ADVERTISING MILESTONES OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 73. THE BRAND COMMUNITY APPROACH HELPS YOU ASK THE RIGHT QUESTIONS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 74. SOCIAL MEDIA ADVERTISING IS ABOUT CREATIVITY AND BUILDING A COMMUNITY NOT ONLY ABOUT AD-WORDS AND PAY-PER-CLICK. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 75. CREATIVITY CAN BE USED EVERYWHERE EVEN IN YOUR BUSINESS MODEL. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 76. LET IT ROCK & PLEASE CONNECT 12 OCTOBER 2011 – SMB MONTREAL
- 77. Q&A 12 OCTOBER 2011 – SMB MONTREAL
- 78. @ROCKANDSOCIAL @OCTAVIANMIHAI WWW.ROCKANDSOCIAL.COM OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 79. THANK YOU! HOPE IT HELPED! OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
- 80. OCTAVIAN MIHAI CEO, Founder o@rockandsocial.com @octavianmihai @rockandsocial PHOTOS ARE PROVIDED BY THE INTERNETS. LET ME KNOW IF YOU KNOW THE CREDITS OR THEY BELONG TO YOU AND WANT ME TO TAKE THEM OUT. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL