The Real Techniques brush collection was launched in 2011. Paired with the expertise of professional makeup artists and YouTube stars Samantha and Nicola Chapman, Real Techniques is rapidly taking off in the U.S., U.K., and around the world. Whether for professional usage or everyday wear, this brush collection promises easy use and lasting results.

1. OBJECTIVES & CHALLENGES
Real Techniques believes in Earned Media as a long term key driver for brand
love, awareness, engagement, and even sales.
In fact, one of the company’s primary strategies on Octoly is approving 100% of
mid and long-tail influencer product requests, placing a long-term bet on new
talents and rising YouTube stars.
“Like Octoly, Real Techniques® was born on YouTube. With quality makeup
tools and the expertise of Sam & Nic Chapman, the brand has grown into a
favorite among global influencers. Through Octoly’s platform, we have been
able to connect with even more influencers and generate over 3 million views.”
- Janki Patel, PR & Comm. Manager
THE SOLUTION
Since October 2015, Real Techniques has been using the platform to save time in
influencer outreach and boost earned media outreach. To date, Real Techniques’
#1 performing product on Octoly has been:
The
Miracle
Complexion
Sponge
COMPANY OVERVIEW
The Real Techniques brush collection was launched in 2011. Paired with the
expertise of professional makeup artists and YouTube stars Samantha and Nicola
Chapman, Real Techniques is rapidly taking off in the U.S., U.K., and around the
world. Whether for professional usage or everyday wear, this brush collection
promises easy use and lasting results.
Through Real Techniques, women everywhere are transforming their makeup
routines, and themselves with the approachable expertise, friendship and tools
from Sam & Nic.

2. WHAT YOUTUBERS SAID
”This Eye brow kit from Real Techniques is
perfect for on-the-go travel or just great if you
don’t have a lot of products in your collection (…).
This is a great beginners kit”.
Andréa Matillano, 16K views
The new Real Techniques Finish Cheek
and Lip Set (…) OH MY GOD it is so
perfect, (...) and I can contour like
nobody’s business.
Shlinda1, 4.7K views
“The Real Techniques Cleansing Gel and the
Real Techniques cleansing palette (…) I have been
LOVING these to clean my brushes (…) If you’re
looking for a way to clean your brushes, this is
awesome.”
OOTD123, 1.2K views
KEY RESULTS
+35% Earned Media Growth. Through Octoly, Real Techniques has
generated hundreds of authentic product reviews on YouTube.
6% Average Engagement. Honest reviews are honestly engaging! Like most
beauty brands on YouTube, Real Techniques scores higher engagement
rates through Octoly than paid media alone.
1K - 586K
Range of Subscribers. Real Techniques has been able to
reach an incredible variety of YouTubers in terms of following –
but also age, ethnicity and style.