Design Thinking Poster
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Design Thinking Poster
- 1. © Operational Excellence Consulting. All rights reserved. Learn about the audience for whom you are designing, by observation and interview. Create a point of view that is based on user needs and insights. Share your prototyped idea with your original user for feedback. Build a representation of one or more of your ideas to show to others. Brainstorm and come up with as many creative solutions as possible. Design Thinking is a customer-centric, iterative problem-solving process of discovery, ideation and experimentation. Activities: § User interview § Informal chats § Observation § Shadowing § Mystery shopping § Picture-taking § Immersion Deliverables: § Personas § Empathy map § List of user feedback § Problems identified Activities: § Workshops § Stakeholder meetings § Focused groups Deliverables: § Design brief (including Point of View and How Might We statements) § Stakeholder map § Context map § Customer journey map § Opportunity map Activities: § Ideation activities § Brainstorming § Workshops § Mindmaps § Sketching/ drawing Deliverables: § Ideas / concepts § Sketches § Prioritization map § Affinity map § Idea evaluation Activities: § User testing § Observation § Picture-taking § Evaluation § Discussion Deliverables: § List of user feedback § Observation § Evaluation map § Proposed refinement Activities: § Space prototyping § Physical/digital prototyping § Paper construction § Wireframe building § Storyboards § Role-plays Deliverables: § Physical/digital prototypes § Wireframes § Storyboards 1 EMPATHIZE 2 DEFINE 3 IDEATE 4 PROTOTYPE 5 TEST Empathize with your users Define your users’ needs, their problem, and your insights Ideate by challenging assumptions and creating ideas for innovative solutions Prototype to start creating solutions Test solutions EMPATHIZE DEFINE IDEATE PROTOTYPE TEST DESIGN THINKING
- 2. © Operational Excellence Consulting. All rights reserved. Learn about the audience for whom you are designing, by observation and interview. Create a point of view that is based on user needs and insights. Share your prototyped idea with your original user for feedback. Build a representation of one or more of your ideas to show to others. Brainstorm and come up with as many creative solutions as possible. Design Thinking is a customer-centric, iterative problem-solving process of discovery, ideation and experimentation. Activities: § User interview § Informal chats § Observation § Shadowing § Mystery shopping § Picture-taking § Immersion Deliverables: § Personas § Empathy map § List of user feedback § Problems identified Activities: § Workshops § Stakeholder meetings § Focused groups Deliverables: § Design brief (including Point of View and How Might We statements) § Stakeholder map § Context map § Customer journey map § Opportunity map Activities: § Ideation activities § Brainstorming § Workshops § Mindmaps § Sketching/ drawing Deliverables: § Ideas / concepts § Sketches § Prioritization map § Affinity map § Idea evaluation Activities: § User testing § Observation § Picture-taking § Evaluation § Discussion Deliverables: § List of user feedback § Observation § Evaluation map § Proposed refinement Activities: § Space prototyping § Physical/digital prototyping § Paper construction § Wireframe building § Storyboards § Role-plays Deliverables: § Physical/digital prototypes § Wireframes § Storyboards 1 EMPATHIZE 2 DEFINE 3 IDEATE 4 PROTOTYPE 5 TEST Empathize with your users Define your users’ needs, their problem, and your insights Ideate by challenging assumptions and creating ideas for innovative solutions Prototype to start creating solutions Test solutions EMPATHIZE DEFINE IDEATE PROTOTYPE TEST DESIGN THINKING
- 3. © Operational Excellence Consulting. All rights reserved. 3 Operational Excellence Consulting is a management training and consulting firm that assists organizations in improving business performance and effectiveness. Based in Singapore, the firm’s mission is to create business value for organizations through innovative design and operational excellence management training and consulting solutions. For more information, please visit www.oeconsulting.com.sg