3. Who We Are Founded Q3 2003 in San Francisco Today offices in SF and Istanbul Several online properties aimed at the Turkish market Self funded and bootstrapped into profitability 18 August 2008 Confidential - Yonja, LLC 3
4. The Team 18 August 2008 Confidential - Yonja, LLC 4
5. History Founded & initial development late 2003 Launch January 2004 July 2004: 100K Members Profitable since Q1 2005 Opened Istanbul office Q3 2005 September 2005: 1M Members Sold 65% of company in 2007 (Q2 and Q4) February 2008: 5M Members 18 August 2008 Confidential - Yonja, LLC 5
6. The Numbers 1.5 Billion monthly page views * 50 Million page views per day * 7000 new members per day * 5 Million registered members 22 Employees (some part time) 42 Servers * Peak months 18 August 2008 Confidential - Yonja, LLC 6
7. Yonja.com Social Networking / Dating site Flagship product Aimed initially at international people, but grew virally in Turkey 95%+ Traffic from Turkey 18 August 2008 Confidential - Yonja, LLC 7
8. Metroliste.com Free listings service Launched June 2005 Up to 400 new listings per day Integrated also into Yonja. 60% listings from there. 18 August 2008 Confidential - Yonja, LLC 8
9. 7inci.com (7 pearls) Daily women’s email newsletter Launched April 2006 30000+ Subscribers Advertising deals for website and mailings. 18 August 2008 Confidential - Yonja, LLC 9
10. Nolyo.com (What’s Up) Twitter like service Badges for other social networks 18 August 2008 Confidential - Yonja, LLC 10
11. YonjaMedia.com Main corporate site News outlet Aimed at investors, advertisers and job seekers 18 August 2008 Confidential - Yonja, LLC 11
14. Special Projects for Advertisers Picture Competition Video Competition Coke Store Soccer video trivia game Vodafone funny SMS quotes Nike Human Race Sponsored sections (music, video etc) 18 August 2008 Confidential - Yonja, LLC 14
15. What is it about Turkey 18 August 2008 Confidential - Yonja, LLC 15 Source: ebay
16. Broadband in Turkey 18 August 2008 Confidential - Yonja, LLC 16 Source: ebay
17. Growing Ad Market 18 August 2008 Confidential - Yonja, LLC 17 Source: ebay
18. Young Population 72% under 35 18 August 2008 Confidential - Yonja, LLC 18 Source: ebay
19. Technical Architecture Dual CPU Intel servers Linux (CentOS) Mysql 5.0 Java 1.5 and 1.6 Tomcat 5.5 Apache 2.x Lighttpd (pron. Lighty) Memcached 18 August 2008 Confidential - Yonja, LLC 19
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22. DB Servers Fast Disks (RAID 10 6x15K SAS) Lots of memory, up to 32GB Fast CPUs Scale out with replication Partitioned by functional area New: Use Memcached for data that is expensive to query If you would start from scratch… 18 August 2008 Confidential - Yonja, LLC 22 Current setup is less messy ;)
23. Image Servers Use most of Yonja’s bandwidth Lighttpd to serve content Images stored in triple hashed directory tree Medium speed disks More memory did not help speed NFS mount to app servers (not recommended) Nightly backup 18 August 2008 Confidential - Yonja, LLC 23
24. Video Servers Needed CDN to perform well in Turkey One Tomcat running on each video server for uploads -> no NFS needed ffmpeg for video transcoding Imagemagik for thumbnail processing Lighttpd for content serving Videos stored in triple hash directory tree Each video is reviewed before it appears on the site 18 August 2008 Confidential - Yonja, LLC 24
29. Past Challenges Scaling scalingscaling… Email delivery CC Fraud Phishing Hacking DDOS Attacks Ad agencies 18 August 2008 Confidential - Yonja, LLC 29
30. Coming Soon Open Social Turkish Multiplayer Games Page Layout / Site Redesign More University functionality And much more 18 August 2008 Confidential - Yonja, LLC 30
31. Tour of Site(s) If time permits…. 18 August 2008 Confidential - Yonja, LLC 31
