Great tips for Not For Profits wanting to use LinkedIn

How LinkedIn can unlock your connections
to help you change the world

LinkedIn Confidential ©2013 All Rights Reserved

Do you need LinkedIn?

 The people connected to my
YES
staff, board, and supporters
are critical to the success of NO
my organization.

 I spend a lot of time asking my YES
board and staff, “Who do you
know?” NO

 I often know who I’m looking
for but don’t always know how YES
to find them quickly or NO
efficiently.


Learn how LinkedIn helps nonprofits

In this presentation you’ll…

 Learn how LinkedIn can empower you to find the right talent for
your nonprofit – including board members, funders, volunteers, and
staff – to save you time and energy

 Discover 4 immediate opportunities to take action today

 Hear how nonprofits are using LinkedIn successfully


Funders F B Board Members

Talented Employees
Supporters
T
S

Skilled
V
Volunteers

LinkedIn helps connect you to the network you
need to achieve your mission

By leveraging LinkedIn’s network, you can…

F Strengthen relationships An introduction to a local
with funders foundation

Find the right quality board A board member with strategic
B
member quickly consulting experience

Recruit talented A graphic designer to re-brand
V
professional volunteers your materials

T
Identify top talent to work A new Development Director
for your organization

Build your brand and spark Professionals following your
S
dialogue among supporters organization’s LI page


F Strengthen relationships with funders

Chances are you have connections to many of the funders you are
currently pursuing. Use LinkedIn to uncover those ties and improve
your relationship with your funders.
– Work with your board development committee to identify prospects
– Explore your network to uncover your ties and inroads

What if instead of
cold calls, you had
warm introductions?

You Your Funder

B Quickly connect with the right potential
board members

LinkedIn makes it easy to explore your existing connections to find
potential board candidates. Connect with your current board in order
to fully leverage their connections.

Use “advanced search” and
filter by:

Keyword
• Geographic location
• Desired skills
• Company or affiliation

V Find and recruit volunteers with the right skills

Looking for a particular skill set? Interested in building relationships
with volunteers from a particular company or industry?
 LinkedIn’s advance search feature makes zeroing in on the exact
talent you need easy.

A strategy consultant to A part-time accountant A graphic designer to
help build your 3-year plan to maintain your books create a new logo


T Identify top talent to work for your organization

With LinkedIn you can use “advanced search” to identify potential
candidates and then see shared connections. Speed up your talent
search and cut through the crowd to find a perfect match
Looking for a more advanced recruiting solution? email
nonprofitsolutions@linkedin.com to learn more.


S Build meaningful and productive relationships
with supporters

LinkedIn is a vibrant community with hundreds of millions of
professionals worldwide. Your friends, fans and supporters are
already on LinkedIn. Invite them to become your advocates.

– Create a company page, grow your follower base,
and post updates to spread your message across
the LinkedIn network.

– Ask your supporters to list your organization on their
profile in the Volunteer & Causes section.

– Join a Linked Group that is relevant to your cause
and help drive the conversation.


LinkedIn makes connecting the right talent with the
right opportunity possible – so you can go about the
business of changing the world.


Ready to get started?


Four ways to use LinkedIn today
1. Explore your network: your next volunteer, board member, staff
hire, and funder prospect are all on LinkedIn. Use “Advanced
Search” to find the perfect match.

2. Create a community for supporters: create a company page
with all of your organizational information and give your fans and
followers a place to unite.

3. Build your brand: ask your supporters to add the
Volunteer/Causes field on their profile. This becomes an implied
endorsement for your organization.

4. Join a LinkedIn Group: find a group related to your mission and
start a conversation.


1. Explore your network
Step A: Determine who you are looking for and search
You need…an online marketing Find them by…using filters to guide
pro to update your website search – all found on LinkedIn’s
messaging and digital presence (free) Advanced Search Tool

 Marketing/advertising  Industry

 From a specific company  Company

 With SEO experience  Keyword

 In New York City area  Location


Step B: Review matches to find the strongest links
 Search results include individuals that are in your network – meaning
you share one or more connections.

 Good matches are not just about those that fit your profile.
You’ll also want to review how closely you’re connected.

– Look at your shared connections.

– Those individuals who you know personally (called 1st degree
connections) are most likely to respond to any asks.

– 2nd degree connections – or “friend of a friend” – should be considered
based on how well you know the shared connection.

– Individuals who are connected to you through a board member, staff
member, or close relationship are more likely to respond because
someone they know is very closely tied to your organization.

Step C: Try the advanced search tool

The Advanced Search Tool allows you to search for your exact target


2. Create a community for supporters
 Building and maintaining a LinkedIn company page for your
nonprofit gives your fans, supporters, employees and volunteers a
way to stay connected to your organization.

 Use your LinkedIn company page to engage with your community.

 Post updates to your company page followers to share industry
news, organizational updates & volunteer opportunities.

 It’s free to build a company page.


2. Create a community of supporters
Step A: Create a Company Page
 Create a Company Page that includes an overview of your
organization, mission statement, and services.

linkedin.com/company/add/show

Step B: Grow your follower community
 Invite employees, friends, volunteers, supports to follow your page.


Step C: Engage with your community
 Post updates on work in your field, events that are taking place, and
volunteer opportunities.

 Encourage followers to like, comment, and share posts to grow
your reach on LinkedIn.


3. Build your Brand
 LinkedIn gives its members the opportunity to express their
volunteer work, the causes they care about, and the organizations
they support.

 Ask your friends, fans and followers to list your organization in their
Volunteer Experience & Causes section.

 Your followers can be your biggest advocates – give them another
way to broadcast their support to their own networks.


3. Build your Brand
 Ask volunteers and board members to add the Volunteer
Experiences & Causes field to their profile

http://www.linkedin.com/profile/edit-volunteering-combined

4. Join a LinkedIn Group
 Find a LinkedIn Group related to your mission. Join the dialogue or
start a new conversation


Hear how nonprofits are using
LinkedIn today


What nonprofits are saying about LinkedIn?

“LinkedIn got us connected quickly to senior
people in Chicago with the competencies we
needed for our board. We brought in two
people quickly.”
- Goldie’s Place

“We promoted our big event with our LinkedIn
group and staff status updates. It was a
great success. 350 people attended and it
raised over $100,000. 15-20% of all
attendees found out about it via LinkedIn.”
- Family Centers


What nonprofits are saying about LinkedIn?

“My client, a major health-related NGO, asked
me to contact their major donors. Getting
in touch via phone and e-mail wasn’t
working, however using LinkedIn messages
lead to many productive, face-to-face
meetings.”
- Nonprofit Consultant

“LinkedIn is NTEN Member’s virtual office
water cooler. They gather and exchange
great ideas there.”
- Nonprofit Technology Network (NTEN)


The connections you need to
change the world are here.
Let us help you find them.
nonprofits.linkedin.com


Great tips for Not For Profits wanting to use LinkedIn

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Great tips for Not For Profits wanting to use LinkedIn

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