Platforms for Facebook Contests in US in EU FB Rules of the game – You Must FB Rules of the game – You Can’t FB Rules of the game – You Can examples DIY or outsource ?

1. Platforms for Facebook Contests
@ogillin
08/2012

2. Facebook Promotions and Contests
in US
• North Social www.northsocial.com Starting Price: $19.99/mth
• Wildfire www.wildfireapp.com Starting Price :$5 per promotion plus $0.99 per day
• Strutta www.strutta.com Starting Price: $99/mth for their Social Suite
• Votigo.com www.votigo.com Starting Price: $30/week
• Woobox www.woobox.com Starting Price: $29/mth for promotions
• ShortStack www.shortstack.com Starting Price: Free for Pages under 2000 Likes
• Buddy Media www.buddymedia.com
• Involver www.involver.com
• BigPrize.com www.bigprize.com
• Promoboxx www.promoboxx.com
• Yunno www.yunno.com
• BlazonApp www.blazonapp.com
• Engage Sciences www.engagesciences.com
• FanAppz www.fanappz.com
• Offerpop offerpop.com
• EasyPromos www.easypromosapp.com
• Appbistro appbistro.com Starting Price: Free
• Faceitpages. Starting Price: Free
• FanPageEngine. Contest App Coming soon
Facebook do not support tabs and all application live on tabs on Mobile
Solution: microsite + let mobile users know

3. In EU
• KontestApp: 499 - 999EUR/game
• Halalati 159 – 799EUR (DE)
• SocialShaker
• TigerLily
• digibonus.com
• Agorapulse
• facebook.tribeca.fr
• komunityweb.com/application-facebook (dev
agency)

4. FB Rules of the game – You Must
• administer ALL contests, promotions, and sweepstakes on
Facebook using a third-party application and never use the
Facebook platform such as your Page wall, the Events app,
Groups or any other Facebook functionality to run your
promotion. Note that a third-party application also includes
any applications you create yourself.
• include a complete release of Facebook and
acknowledgment that the promotion is in no way
sponsored, endorsed or administered by, or associated
with, Facebook.
• have clear contest rules that are visible directly on your
application Page.
• + Follow your local laws
https://www.facebook.com/page_guidelines.php#promotionsguidelines

5. FB Rules of the game – You Can’t
• Use Facebook’s like, share, comment button, use
the photos/videos tab as a voting
mechanism/registration for a promotion.
• Contact winners inside Facebook (via direct
messaging, chat, posting on the winner’s wall or
posting on your own Page wall).
• Choose a fan for a random draw since this means
that you would use Facebook to collect entries
unless you do it somehow through a third-party
application.

6. FB Rules of the game – You Can
• upload photos or videos for a contest but it has to be done via a third-party
application and not through the default Facebook photo/video tab on your Page.
• have users like your Page, check into a Place, or connect to your app before
entering your promotion as long as the promotion is administered through a
third-party application and is not used as a voting mechanism or a registration for
your promotion.
• collect names and emails from the contestants. This is actually recommended
especially for the purpose of contacting the winner(s). This doesn’t give you the
right to add email addresses to your mailing list unless you specifically include it in
your terms and allow for opting out.
• Promote a contest on your Facebook page…”as long as there’s no requirement to
do anything on Facebook; e.g., like your page, comment, upload content, etc. You
can simply post a link on your page to the contest. And, to be fully safe, I would
also include this disclosure, This promotion is in no way sponsored, endorsed or
administered by, or associated with, Facebook.”
• Mari Smith said the same, “…provided you comply with the rule to use an app to
run the contest, you CAN use all the Facebook features to promote the
contest, whether ads, wall posts, adding milestones, pinning to the top etc”.

7. North Social (US)
Pricing:
Game
Customization
Hosting
Publishing
Analytics
Mobile ?
As Agency
$1k/month 18apps, 50 fan pages
+ $400/m Publishing & Analytics
========
$1400 / month
As SME
$3/day 18apps, 1 fanpage, max 25k fans
+ $400/m Publishing & Analytics
========
$490 / month

8. WildFire (Google)
As SME
$5/day 1app, unlimited fans, design custo
+ $250 per promotion
========
$400 / month
Sweepstakes
Coupons
User-Generated Photo, Essay, and Video Contests
Pick your Favorites
Quizzes
Trivia
Group Deals
Cases: wildfireapp.com/customers

9. Shortstack (US)

10. Kontestapp (FR, Paris) Microsite w/
url custom
QR code
0€ 499€ 999€ 1999€
DB recovery 0.75€/u Classic games White label Photo/blindtest
Kontest logo Statistics Custom CSS
Like mandatory Multilanguage
Form, colors custom Custom
Email, Twitter, FB email/Twitter/FB Work with Agencies
And SMEs

11. Digibonus (FR, Paris)
As SME
€15/day 10 days, 10 Apps, 10K fans, like
+ €149/m fan gate, stats, light custo,
photo/videos
========
€299 / month
As Agency
€499/month 10apps, 1 fan page, unli. fans
multi languages, white label, custom flow, daily
prize draws, Data export API
========
$499 / month

12. SocialShaker (FR, Paris)
By comshaker.com
TABs:
Photo Contest
Video Contest
Quiz Visuel
Quiz-Concours
F-Coupon
F-Codes
Song Battle
Sweepstakes
Instant Win
Slideshow
Rss Reader
FAQ & Support
Map it
Newsletter
Google+ Reader
Contact Form
Landing Tab
HTML Tab
Youtube
✔ Mobile

13. Halalati (DE)

14. DIY or outsource
• Focus on core vs Cash Cow (really?)
• Cost of maintenance?
– Frequency of update
• Market demand
– # games offered vs external providers
• Frequency of demand
• Interest of a partnership