The Customer Lifecycle is a powerful marketing concept which identifies the various key milestones every customer tends to go through or follow during the course of a relationship with a specific brand.

1. What is Customer
Lifecycle?
A Marketing Concept
Identifying the key milestones every customer
tends to go through or follow during the course of a
releationship with a brand.

2. Phases
Customer is looking for a solution or product and goes
online searching
Customer returns to your site to do more research and
finds solutions/products on your site
How it begins
Customer lands on your site
Customer signs up as a
member/user on your site

3. Continued...PHASES
Some buyers become loyal
Some customer become dedicated due to good customer service and marketing
Customer Satisfaction Delivery is key
Customer makes very first online purchase at your site

4. www.contentmarketinggeek.com
how will you keep them coming back?

5. IF YOU HAVE DONE YOUR LIFECYCLE MARKETING EFFECTIVELY,
THOSE CUSTOMERS WILL RETURN AND REFER YOU TO OTHERS!!!!!
ATTRACT TRAFFIC, LEAD CAPTURE, LEAD NURTURING, LEAD CONVERSION, AND
CUSTOMER SATISFACTION DELIVERY
BRAND

6. YOU MUST CUSTOMIZE
YOUR
COMMUNICATIONS!!
2
NEWSLETTERS AND
EMAILS!!!
RELEVANT BLOGS!! INFOGRAPHICS SUCH AS
THIS ONE FOR VISUALS
TO ATTRACT BUYERS.
1 3 4

7. CONTENT MARKETING
WHAT IS
CUSTOMER
LIFECYLE?
seo
A Presentation by www.contentmarketinggeek.com via
courtesy of www.cjsvirtualassistance.com
Content marketing packages
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featuring topics:
Using SEO and Lead Generation to capture customer exexperience
Using content marketing to improve your sales