Franchising is an important topic about which many ORA members inquire, which is why the ORA RES is teaming up with ActionCOACH’s David Roemer to lead an Aug. 6, 2014 webinar entitled “Franchising Your Restaurant.” Roemer has worked in the restaurant industry for over 34 years and possesses vast industry knowledge. He has assisted more than 50 business owners in helping them overcome their struggles to enjoy and celebrate their achievements as both a corporate trainer and franchising business coach.
Roemer will inform participants in great detail on what they need to do to get their businesses ready for franchising. This includes everything from being able to decide if franchising is right for them all the way to learning the various franchise models to the marketing and selling processes.
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Is Franchising the Right Choice?
1. Is Franchising the
Right Choice?
Aug. 6, 2014
2:00 - 3:00 p.m.
Heartland Payment Systems is
the Lead Sponsor of all RES
events.
The ORA Restaurant Education Series (RES)
provides members free access to educational
events that help them sustain and grow their
businesses and are developed based on
member feedback. RES events support a key
ORA initiative: the education of our members.
3. Questions you must answer with “yes”
What is the best model for me?
◦ Direct franchising?
◦ Master licensing?
Is Franchising Right for Me?
4. David Roemer, ActionCOACH
34 Years in the restaurant industry
Over 20 of those as a liaison between
franchisors and franchisees
◦ Both sides of the fence
◦ What each side needs for success
◦ Difference between operating restaurants
and franchising restaurants
6. Consistent excellence
Fully documented systems
Operating
Hiring and training
Marketing
Proven marketing/consistent cash flow
Great team and culture
Running on “auto pilot”
Getting Things in Order
7. Who will prepare it?
Your model
Your agreements
◦ Franchise Agreement
Rights and terms
Costs – initial, ongoing, periodic
Covenants
◦ Development Agreement
Franchise Law and Code of Conduct
Franchise Disclosure Document
9. Who is your ideal franchisee?
Define your target market
Sales team – internal or external?
Your process – testing and measuring
Balancing sales and operations
Franchise Sales
10. Initial training
◦ What, how, where?
◦ How long?
◦ By whom?
Certified Training Centers
◦ Criteria
◦ Certification, validation, monitoring
Field Support
◦ Who, how?
◦ Standards/brand protection/food safety
Training & Support
11. Food suppliers/standards/quality control
Signage, menus
Furniture, fixtures and equipment (F,F & E)
Packaging
Marketing material
POS/BOS
Uniforms
Suppliers & Alliances
12. New product development
◦ Process
◦ Testing
Franchisee participation
Documentation
◦ Sales/rollout process
Image changes/remodels
Innovation
13. Again you need a documented process
Site approval
Standard plans and approvals
Support during construction
Opening support
Development
14. What to keep:
◦ Agreements
◦ Evaluations
◦ Food safety information
◦ POS/BOS information/audits
◦ Franchisee financial statements
◦ Communications
System(s) for documenting across multiple
people
Franchise Record Keeping
15. Greed – Short-term vs. long-term
Poor franchisee selection
Poor/inadequate training and Support
Lack of innovation/lack of process
Growing too fast
Common Mistakes
16. Is Franchising the Right Choice for you?
◦ Even if it is not, there are benefits to running your
concept like a franchise
Find people who can help
◦ Professionals
◦ Counselor/coach
Have the conversation with your spouse/
partner/leadership team
Sign up for your Free Strategy Session
◦ davidroemer@actioncoach.com
◦ (740) 909-4138
Next Steps
17. New Restaurant Education Events are being planned.
Go to www.ohiorestaurant.org/res
to register or to check out past RES events!
Thank you!