So Many Apps, So Little Time: A focus on mobile apps
If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free social media webinar series that will help you reach guests and boost your revenue. Each webinar in the series is dedicated to a different subject matter that will allow participants to focus on one social media platform at a time; to make decisions about which platforms work best for them; and to ask questions of Shon Christy, founder of Eat Drink Promote and host of all of the webinars in this series, one of the industry’s premier subject matter experts in online promotions. This session focused on mobile apps; what are the popular ones out there for restaurants and why you might want to use them to increase sales.
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So Many Apps, So Little Time: A focus on mobile apps
- 1. Mobile Apps So Many Apps, So Little Time July 29, 2014 2:00 p.m. Heartland Payment Systems is the Lead Sponsor of all RES events. The ORA Restaurant Education Series (RES) provides members free access to educational events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the education of our members.
- 2. Shon Christy, Founder of Eat Drink Promote & Current President of Focal Point Social Media shon@fclpnt.com 330.247.2447
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- 4. • 143 Million Smartphones - 71 Million Tablets • 91% of Adults own a mobile phone - 61% Smart Phones • 53% Android - 40% iPhone • More Millennials own a Smartphone than own laptops
- 5. • Talk of the Town - Recently Reviewed • Online Reservations • Top Picks • Award Winners - James Beard • Bargain Gems • Search - Cuisine - Meal - Price
- 6. • Reservations • Reviews • Points • Search
- 7. • Search Dishes • Pizza, Salmon, Martini • Best or Latest • Follow Restaurants • Badges & Points
- 8. • Search Local Gluten Free Restaurants • Gluten Free Resources - Articles • Dining Card - What Can I Eat • Recipes
- 9. • App Ordering • Menu • Saves Recurring Orders • Favorites
- 10. • Push Notifications • Social Media • Menu • Online Ordering • Photos • Contact Information • Events • Most Importantly - Make it do something amazing and different to make them come back!
- 11. • Multifaceted Plan • Print • On Premise • Email Signature • Direct Mail • Email Campaigns • Website Icons
- 12. RES webinars: August 6th from 2:00 - 3:00 p.m. Is Franchising the Right Choice? Go to www.ohiorestaurant.org/res NOW to register!
Notes de l'éditeur
- USE INFO ON SEPARATE PAGE
- Now I would like to introduce your speaker, Shon Christy Christy Creative, LLC, a full-service social media marketing agency, was born out of Shon’s passion for driving online buzz combined with over 15 years of marketing experience. With the success the company was having in the food and beverage industry, he made the decision to launch a separate brand: EAT DRINK PROMOTE. Since its inception in 2010, hundreds of companies have turned to Shon for his expertise in crafting strategic social media messaging that builds brands and garners results. In addition, Shon is a partner in Emerging Chefs and helps start-up restaurateurs get exposure. Shon has spoken to groups all over the country on the topic of driving revenue with the incredible power of social media including ORA’s own North America Pizza & Ice Cream show as well as the Florida Restaurant and Lodging show for the past 2 years. Shon is also the president of the new company, Focal Point Social Media
- I’d like to take this opportunity to thank our Shon for providing his expert advice. As you can see from this slide we have a lot of education happening at the ORA in the coming weeks. We hope you are able to join us on these webinars. You can register for the events by going to our website, ohiorestaurant.org, and navigating to the RES page Please take a moment to fill out the survey link that will pop up after we end this webinar. Thank you for your participation today and for your continued investment in the Ohio Restaurant Association through membership.