11 critical steps for building your brand
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The document outlines 11 critical steps for building a brand, including defining goals and target audience, developing a value proposition and unique solution, understanding audience needs through surveys, conducting a professional photo shoot, updating online platforms like websites and social media with a consistent brand, creating an "About" page focusing on the reader, developing a lead magnet to attract leads, using multiple social media channels, and identifying sources of income like speaking, books, and courses.
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11 critical steps for building your brand
- 1. 11 Critical Steps for Building Your Brand By: Melissa Saulnier
- 2. What are Your Overall Goals
- 3. Date Your Goals Name Your Obstacles Name Your Skills What happens when you achieve
- 4. Who is Your Target
- 5. Name your audience(s) List what you do for them
- 7. Your professional Identity Your Audience Unique Solution Transformation
- 9. What is their pain What is their pleasure
- 10. Do a Survey
- 11. FREE - SurveyMonkey.com 10 questions 100 responses Standard email
- 13. Hire a Pro Negotiate for all rights Shoot at home or office Your Clothing More….
- 15. Website/Blog Positioning Include your Brand Across Social Media
- 16. Your About Page
- 17. First Person Conversational Readers Priorities Short bio Find you blog More…
- 18. What is a Lead Magnet
- 19. Review the pain point How can you alleviate the pain The format to use Content Book Cover Email incentive and more…