What is it with people that check in on FourSquare? And why would anybody care? Yet there are 20 millions sigend up generating millions of check-ins. Predictive intelligense is also about where you will be at some time in the future, and where somebody you know will be. Local is the Lo in SoLoMo, the buzz word. Local is not ony about location, it´s also about your digital track record. Over 70% of Netflix users watch the films recommened. Mining data to understand people´s behaviour is getting to be a huge and valuable bushiness. Advertisers see opportunities in getting direct to their target groups. The world is about to get really scary.

1. Lecture L19
LOCAL

4. WHERE
DO
THE
PICTURES
WE
TAKE
GO?

5. WHAT DOES A “LIKE”
SAY ABOUT US?

9. Have you played “pógó”?

12. “Check in”

13. Local
55 million people
have checked in 6
billion times to
FourSquare
Grew 3400% in 2010

18. Local
78% of mobile users
use location based
apps

19. Adjacent Possible
The inventor must use the
components that exist in
his environment
Steven
Johnson

20. Eric Schmidt
MacTaggart Lecture, Edinburgh TV Festival

22. If content is king,
context is its crown

23. Study Exercise

24. Mobile is more than
a small computer,
with small screen,
that happens to
do voice also

27. WHY IS
IMPORTANT?
LOCAL

28. THE INTERNET IN
1994

29. DATACOMPLEXITY

30. EXPONENTIAL
GROWTH

31. 30 DOUBLINGS
= BILLION

32. THEORY OF
DATACOMPLEXITY

33. LINEAR

35. CATEGORISED

38. SEARCH
Search

41. SMART
YOU

44. BIG DATA MARKET IS WORTH
48.3 BILLION USD
BY 2018

45. IT IS EXPECTED THAT 4.4 MILLION JOBS
ARE NEEDED WORLDWIDE FOR DATA ANALYSIS

46. THE
DRIVER
IS FINANCIAL
Source:
IDC
IVIEW
Extracting
Value
from
Chaos

47. COMPANIES HAVE
INVESTED
IN TECHNOLOGY FOR
4 TRILLION DOLLARS
SINCE 2005
Source:
IDC
IVIEW
Extracting
Value
from
Chaos

48. DATA GENERATED EACH YEAR ARE
1,000,000,000,000,000,000,000
ZETTABYTE

49. 75% OF DATA
COMES FORM
INDIVIDUALS
Source:
IDC
IVIEW
Extracting
Value
from
Chaos

50. Every 60 seconds on Facebook:
510 comments are posted,
293,000 statuses are updated, and
136,000 photos are uploaded.

51. 300 hours of video are uploaded
to YouTube every minute

53. EVERYTHING WE DO
CREATES A
DIGITAL FOOTPRINT

54. NUMBER OF PEOPLE ON THE INTERNET
3 BILLION

55. GOING TO BE
50 BILLION

56. INTERNET
OF
THINGS

57. ASSISTED
SERENDIPITY

59. If you liked this, you will also like
this other thing

60. Local

61. What if you had all the music in the
world. What will you listen to next?

63. Local is more than
where you are
Local

64. Local is also about you –
your digital footprint
Local

65. Local is the CONTEXT of
the CONTENT
Local

66. CONNECTING
DIGITAL FOOTPRINTS
TOGETHER

67. This is the
important stuff

68. http://www.flickr.com/photos/zongo/

72. Local
Around 67% of Netflix
rentals are a result of
algorithmically generated
recommendations

73. Data analytics system will
explore your digital footprints
KEY TREND

74. Content will be delivered by
algorithms
KEY TREND

75. Privacy vs. Transparency
PRIVATE PUBLIC

76. Filter Bubbles http://www.thefilterbubble.com/
Local

77. Eli Pariser
Filter Bubbles

79. PERSONALISED
CONTENT

81. Privacy vs. Transparency
PRIVATE PUBLIC

82. Those who provide the most
relevant results win
KEY TREND

83. Those who provide serendipity
to the experience will win
KEY TREND

84. “The true cost of remaining
anonymous, then, might be
irrelevance.”
- Eric Schmidt, Google

85. Eric Schmidt
MacTaggart Lecture, Edinburgh TV Festival

87. Your Digital Footprint +
Data Analysis +
Serendipity =
Local User Experience
KEY TREND

88. BIGDATA

90. Summary
Local
is
more
than
where
you
are
Data
Complexity
means
smart
Big
Data
is
everywhere
Someone
will
analyze
the
data
Those
with
the
best
experience
win